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Blogs

  • Measurement Is Universal, and Universally Elusive

    Blogs   March 11, 2021  

    Unlocking the power of measurement, in the form of return-on-investment, key performance indicators, and other attribution, has always been the holy grail. There has never been a serious strategic conversation around any marketing program where the topic of measurement is not front and center.

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  • The Inherent Rebellion Of Gen Z

    Blogs   March 9, 2021  

    As the first digitally-native generation, gen Z has seen the world through a unique lens — their screens. They want to break from “the way things have always been done,” and they’re savvy enough to make it happen. Companies, however, often don’t know what to make of this type of behavior, and can (unintentionally) stand in the way. So, how can we conspire with this generation?

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  • Developing an Equitable Supply Chain for Marketing and Advertising Investments

    Blogs   March 4, 2021  

    To assist in the development of an equitable supply chain for marketing/advertising investments, ANA and AIMM have released an updated list of “Certified Diverse Suppliers for Marketing and Advertising” and a companion resource, “Suppliers Serving Predominately Multicultural and Diverse Audiences for Marketing and Advertising, Non-Minority Owned and/or Non-Minority Certified.”

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  • It’s Annual Check-Up Time! How’s Your Company’s Data Privacy Health?

    Blogs   March 2, 2021  

    As we release the latest ANA Annual Ethics Compliance Report, reflect on 2020 and implement our plans for growth for 2021, now is the perfect time for a data check-up to see if there’s any areas that need to be tightened up and improved. So while you’re making your own annual check-ups, don’t forget to schedule an annual check-up for your company.

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  • The Business of Talent and Rights: A Marketer’s Story

    Blogs   February 25, 2021  

    As the media landscape increases in complexity, so too do the strict payment obligations to the performers and rights owners who bring the brand stories alive. Because talent and rights payments are intrinsically connected to where and when ads play, tracking them across our expanding digital universe is beyond what is possible using manual-heavy legacy practices.

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  • Beyond Profit Podcast: A Discussion with PwC’s J.C. Lapierre

    Blogs   February 24, 2021  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with PwC's J.C. Lapierre, a driving force behind PWC’s efforts to make purpose a priority across the firm and with all stakeholders, to discuss the company’s purpose, its D&I efforts, how the company is driving positive change, and more.

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  • DOOH Is On the Rise, Cookies Are Crumbling, and More

    Blogs   February 24, 2021  

    Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.

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  • The New Normal and the New Commerce Marketing

    Blogs   February 23, 2021  

    In a year of social distancing and incredible disruption the world of commerce has transformed at a pace not seen before. This needed revolution has positioned marketers doing commerce marketing — whether in shopper, digital, social, retail or e-commerce — in a more indispensable role and with greater visibility throughout the organization than ever before.

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  • Looking at the Big Picture for Content Marketing

    Blogs   February 18, 2021  

    Not long after “content marketing” became widely adopted among brands in the mid-2000s, the channel was referred to in somewhat regal terms. But while the discipline commands a growing amount of marketing budgets, brands continue having a tough time measuring the channel, not to mention crafting a dedicated strategy.

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  • Mobile Acquisition on Location: 3 Brands Using Geo-Conquesting to Win New Customers

    Blogs   February 18, 2021  

    What if you could advertise to prospects when they were actually in your competitors’ retail locations? Here are 3 brands doing exactly that and how you can, too.

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  • Yet Another Privacy Bill

    Blogs   February 17, 2021  

    ANA and other leading advertising industry associations have submitted a letter to the leadership of the Hawaii Legislature to oppose HI SB 1009, a sweeping and highly restrictive privacy proposal.

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  • ANA Survey Finds Business Travelers Point to June Before Packing a Travel Bag

    Blogs   February 16, 2021  

    With COVID-19-related warnings and protocols top of mind, nearly a year has passed since many of us have boarded a plane. With conference season now upon us, the ANA conducted an eight-question survey to determine people’s appetite for travel, whether for business or pleasure.

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  • Is Your Ad Investment Being Held Hostage?

    Blogs   February 11, 2021  

    The recent news regarding national TV audience under-delivery should be of concern to CFOs of companies that have invested in national TV over the course of the last two years. In short, TV viewing declines have resulted in guaranteed audience delivery shortfalls by the networks. Thus, the networks owe advertisers compensatory media weight or cash-back to make up for that under-delivery.

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  • Privacy and Data in the 2020s: Misgivings, Misunderstandings, and Missed Opportunities

    Blogs   February 10, 2021  

    Privacy has become one of the most pressing issues facing our industry — it has been building for several years, and has absolutely reached a tipping point in 2020, showing up on CEO’s priority lists more than ever before.

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  • A Toxic Tax

    Blogs   February 9, 2021  

    Last May, Maryland Governor Hogan vetoed HB 732 (The Digital Advertising Gross Revenue Tax) which would have imposed a levy of up to 10 percent on digital advertising in the state. Unfortunately, Maryland’s legislative leadership is signaling an attempt to overturn the governor’s veto in the near future.

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  • Beyond Profit Podcast: How Purpose Drives Salespeople, with Lisa McLeod

    Blogs   February 8, 2021  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses noted sales strategist, speaker, and author Lisa McLeod’s latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.

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  • How to Track and Plan for Events Reopening in 2021

    Blogs   February 4, 2021  

    Planning for the return of live in-person events is challenging during a pandemic, especially when the COVID-19 case levels are fluctuating daily, resulting in ever-changing government guidelines. In this blog post, GES CMO Wendy Gibson shares insights behind their new interactive Global Event Tracker.

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  • Welcome New EEC Advisory Committee Members!

    Blogs   February 3, 2021  

    Please join us in congratulating the newly elected members of the ANA Email Experience Council's Member Advisory Committee (MAC). This is our senior-level Committee which is comprised of thought leaders in the email marketing community.

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  • Marketing When Channels Blur: Put The Message, Not The Medium, First

    Blogs   February 2, 2021  

    Marketers must think flexibly when allocating budgets instead of rigidly assigning them to channels such as video, radio, OOH, social media, and so on. If 2020 taught us anything, it’s that we need to be agile as conditions quickly change.

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  • Predictions for a New (Partnership) World Order

    Blogs   January 28, 2021  

    Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID-19 world?

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