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  • Privacy Battlefield Continues to Grow

    Blogs   January 26, 2021  

    Yesterday ANA, along with the 4A’s, AAF, IAB, and NAI, sent a letter to North Dakota legislators urging them to fix numerous problems with HB 1330, a proposed data privacy bill.

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  • Beyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm

    Blogs   January 25, 2021  

    From taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.

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  • Out of This World Marketing, Rejuvenating the Recruitment Race, and More

    Blogs   January 19, 2021  

    Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.

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  • B2B Marketers Look on the Bright Side of Things

    Blogs   January 12, 2021  

    To describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.

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  • Nominations Open for EEC Awards

    Blogs   January 7, 2021  

    We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. Those accomplishments from the teams and individuals behind the curtain deserve recognition of their efforts and the resounding push to drive innovation and email itself forward.

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  • Inspired By Sir Isaac Newton

    Blogs   January 6, 2021  

    Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.

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  • What’s Ahead for Marketers as a New Browser War Begins

    Blogs   January 5, 2021  

    Whatever the “new normal” means for ad tech, soon we’ll have to deal with the end of the third-party cookie and what that means for targeting and measurement strategies. New solutions will emerge, but so will a new context — a third “browser war.”

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  • The 10 Most Popular ANA Newsstand Articles of 2020

    Blogs   December 30, 2020  

    Andrew Eitelbach, the senior editor for ANA Newsstand, breaks down the ten most popular stories from ANA publications in 2020.

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  • One Thing Marketers Can Do to Mitigate Advertising Risk

    Blogs   December 29, 2020  

    Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?

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  • Breach Bumps Privacy Up on the Agenda

    Blogs   December 21, 2020  

    Virtually everyone in the business community has anticipated that privacy and data security would be extremely important issues in 2021 at the Federal, state, and local levels, and in the regulatory arenas.

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  • Beyond Profit Podcast: A Discussion with Purpose Expert Whitney Dailey

    Blogs   December 21, 2020  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.

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  • Advertisers Are Following Audiences to Safety and Performance

    Blogs   December 17, 2020  

    Life is changing inside ad tech, fast. None of this uncertainty is good for advertisers, which is why their flight to safety is accelerating two long-running trends: the rise of in-app brand advertising and CTV adoption.

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  • 20 Years of Multicultural Marketing Excellence

    Blogs   December 16, 2020  

    This year celebrates the 20th annual ANA Multicultural Excellence Awards, a true milestone year for the program. The ANA’s Bill Duggan shares his memories of the early days of this landmark awards program, as well as this year’s notable achievements.

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  • What We Learned, Where We Go

    Blogs   December 16, 2020  

    Nearly 300 CMOs, representing thousands of the world’s top brands and combining more than 50 percent of all global advertising and media spending, gathered to commit to a common agenda for growth and good.

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  • Key Takeaways From the ANA Influencer Marketing & Activation Conference

    Blogs   December 15, 2020  

    The ANA just held our Influencer Marketing & Activation Conference, the unique combination of our popular Brand Activation Conference (which had to be cancelled in April) and our second annual conference focused on influencer marketing. Despite being virtual this year, the conference was filled with rich learning.

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  • Pivot: The ANA 2020 Marketing Word of the Year

    Blogs   December 14, 2020  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the COVID-19 pandemic and social justice issues.

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  • 3 Ways Agencies Can Innovate to Stop Talent Churn

    Blogs   December 10, 2020  

    There’s an alarming long-term issue in the ad industry. Agency staff of all levels of seniority are leaving their jobs.

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  • Money Can’t Buy You Love: The New Normal?

    Blogs   December 9, 2020  

    In a blog earlier this year, I argued that 2020 political races during Covid-19 were going to be more dependent on advertising than ever.

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  • Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

    Blogs   December 9, 2020  

    We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.

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  • Retail Is Changing

    Blogs   December 8, 2020  

    Like everyone else, the thing advertisers want most this holiday season is certainty. Unfortunately, we can’t add certainty to our online shopping carts.

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