Blogs
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How Content Can Help Your Brand Keep Calm and Carry On — Virtually
Blogs April 10, 2020In these extraordinary times, we are being tested on multiple fronts — at home, at school and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year.
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Beyond Profit Podcast: A Discussion with Eastern Bank’s Paul Alexander
Blogs April 9, 2020Beyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.
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You’ve Heard of Viral Marketing: What about Virus Marketing?
Blogs April 9, 2020The ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.
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Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual
Blogs April 8, 2020Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.
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Marketers Are Agile and Empathetic in the Age of COVID-19
Blogs April 7, 2020Marketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.
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New Executive Order Significantly Impacts CCPA Rulemaking
Blogs April 6, 2020Last week California Governor Gavin Newsom took an important step to respond to the major disruption of the COVID-19 pandemic on government and business entities.
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7 Key Quotes from the 2020 ANA Brand Masters Conference
Blogs April 3, 2020The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
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Ford and General Mills Take Action Against Coronavirus
Blogs March 31, 2020Starting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.
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Brand Suitability vs. Brand Safety
Blogs March 26, 2020Many in the digital media supply chain have begun to differentiate between “brand safety” and “brand suitability.” Ultimately, marketers will have to weigh in on whether or not there is a difference and why they should give any provider relief when it comes to protecting the brands that they steward.
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ANA and 65 Others Ask for CCPA Extension
Blogs March 20, 2020Today, the ANA and 65 other major California and national associations sent an amended letter to the Attorney General of California and the Governor of California urging a delay in CCPA enforcement until January 2, 2021.
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Beyond Profit Podcast: A Discussion with YMCA’s Stephanie Rath
Blogs March 20, 2020Beyond Profit host Ken Beaulieu sits down with Stephanie Rath, VP of marketing and brand management at the YMCA of the USA, to discuss brand-building for good, how brands can forge partnerships with nonprofits, and the blurring lines between nonprofits and for-profit organizations.
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ANA Calls for Veto of Maryland Digital Ad Tax Bill
Blogs March 19, 2020Today, the Association of National Advertisers (ANA) called on Maryland Governor Larry Hogan to veto the digital ad tax just passed by the Maryland Legislature. This
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Maryland Legislature Passes First In The Nation Digital Ad Tax – ANA Calls for Veto
Blogs March 18, 2020Today, the Maryland Legislature passed the first digital ad tax bill ever put forward by any state in the nation. The bill, HB 732, violates federal statutes, is highly likely to be unconstitutional, and is extremely counterproductive.
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ANA and Others Ask for CCPA Enforcement Extension
Blogs March 18, 2020ANA, along with more than 30 major California and national trade associations, have called on the California Attorney General to provide a brief delay in enforcement of the California Consumer Privacy Act (CCPA).
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Uncovering Consumer Purchasing Cues from Online Conversation Clues
Blogs March 17, 2020What could Disney, the United States Marine Corps, Hershey’s and Under Armour possibly have in common? An openness to using a progressive targeting strategy ultimately led each of the aforementioned organizations to an emerging AI-driven tool called conversational analysis, which parses online conversations to provide predictive insight into consumer behavior.
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How Will You Assess the Benefit Delivery of Your In-House Agency?
Blogs March 12, 2020Seventy-eight percent of ANA members have in-house agencies. The question to be asked is, how will in-house agency executives measure and report on their operation’s benefit delivery?
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ANA Opposes Amended Maryland Digital Ad Tax Bill
Blogs March 11, 2020Today, the ANA sent a letter to the entirety of the Maryland Legislature to declare our opposition to the amended version of SB 2 which would create a first in the nation tax on digital advertising.
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New ANA White Paper on Payment Terms
Blogs March 11, 2020This week, ANA released the new white paper, Payment Terms: Current Practices for Marketing Services, based on a member survey and qualitative interviews. We learned a great deal.
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Evolving Your Email Strategy
Blogs March 10, 2020The 2020 ANA Email Evolution Conference will be a must-attend event for marketers seeking to optimize their email strategies. Nancy Harris and Alyssa Nahatis, program co-chairs of the conference, share what they’re looking forward to most about this year’s conference.
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Jon Mandel Returns to the ANA Media Conference
Blogs March 6, 2020It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.
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