Beyond Profit Podcast: A Discussion with YMCA’s Stephanie Rath

It’s no secret that a strong brand can drive bottom-line results and sustained growth. The proof can be found in brands that are purposeful — that contribute to the well-being and quality of life of consumers. By building a brand for social good, it can engage a wider audience, build stronger relationships, and set itself apart from the competition. In the latest episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Stephanie Rath, VP of marketing and brand management at the YMCA of the USA, to discuss brand-building for good, how brands can forge partnerships with nonprofits, and the blurring lines between nonprofits and for-profit organizations.