Press Releases

ANA members widely oppose the addition of a “citizenship” question to the 2020 U.S. Census Bureau forms because they fear it would create inaccurate data that could lead to misallocated marketing resources, according to a new survey.

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).

ANA client-side membership is overwhelmingly female, white, and heterosexual — but is more gender and ethnically diverse than CMOs at ANA member companies.

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

The 19 Crimes Infamous Tasting (AR/VR) campaign from 19 Crimes Wine, created by J. Walter Thompson and Geometry Global, was awarded the top prize in the 2018 REGGIE Awards competition.

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members are using influencer marketing, which also revealed that of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.

A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.

The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference

The ANA announces a new summer internship program developed by the ANA Educational Foundation (AEF) for the next generation of leaders in the marketing and advertising industries.

The ANA names the 2017 recipients of its Rising Marketing Star Award.

Brands experience greater revenue growth when companies use a networked marketing structure with cross-functional teams, according to a new study form the ANA.

The U.S. marketing industry is suffering from sub-optimal growth and a range of other potentially debilitating issues, but the potential for recovery is in the hands of CMOs, says ANA CEO Bob Liodice.