Press Releases
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B2B Companies Face “Purpose Paradox”
Press Releases February 11, 2020New Report Finds 86 Percent of B2B Organizations Embracing Purpose, But Not Yet Realizing Significant Impacts for Growth via Culture, Operations, and Societal Engagement
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“Personalization” Voted 2019 ANA Marketing Word Of The Year
Press Releases December 4, 2019The ANA’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target.
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Safeguards For The Season Of Giving
Press Releases November 20, 2019As the holiday season approaches, and in the spirit of Giving Tuesday (December 3), the ANA Nonprofit Federation is offering guidelines to help donors ensure that their gifts will be used properly.
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ANA Takes On Talent Issue In New Campaign
Press Releases November 14, 2019The ANA is tackling the marketing industry’s ongoing talent crisis head-on with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing as a career.
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New Study Shows Ethnic Diversity Still Sorely Lacking In Marketing Industry
Press Releases November 6, 2019These are the key findings in a new report from the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing that combines the outcomes of three recent surveys of ANA and AIMM members.
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ANA Announces New National Conference On Influencer Marketing
Press Releases October 28, 2019The ANA today announced the launch of a new national conference that will address the growing and often controversial discipline of influencer marketing.
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ANA Announces Category Winners For 2019 Multicultural Excellence Awards
Press Releases October 17, 2019Category winners in the 19th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2018 and June 2019.
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2019–20 ANA Board Of Directors Announced At Annual Masters Of Marketing Conference
Press Releases October 3, 2019The ANA today re-elected Board of Director’s Chairman Marc Pritchard to a new, two-year term. Pritchard, chief brand officer of Procter & Gamble, will remain chairman until the end of 2021.
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ANA Honors Rising Marketing Stars
Press Releases October 3, 2019Young Executives from J&J, Marriott, Ford, and Dairy Farmers of Wisconsin Celebrated at Masters of Marketing Conference
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New Survey Suggests Trust Remains An Industry Issue Due To Rebates And Digital Fraud
Press Releases September 24, 2019Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.
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Transparency Concerns Spark Changes In Media Agency Contracts: ANA Report
Press Releases September 16, 2019More than two-thirds of advertisers (69 percent) have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new ANA report.
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