Press Releases

The playbook is available to both ANA members and the greater marketing community and can be downloaded from the ANA website.

The Global CMO Growth Council today unveiled a leadership roadmap for driving business and brand growth with the specific goal of increasing revenue for marketers worldwide by one percentage point, or more than $500 billion, over the next three years.

Today, 16 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety.

The ANA today announced that three prominent business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame.

Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA.

Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC) have reached a tentative agreement on terms for successor television and audio commercials contracts.

The ANA today announced the formation of a new initiative called the ANA Trust Consortium to help its members address the issue of trust between marketers and the digital supply chain.

The ANA today introduced a new certification program designed to arm marketers with a clear understanding of all aspects of today’s complex marketing industry and provide the skills to navigate it.

Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.

"Brand Purpose" was voted as ANA's 2018 Marketing Word of the Year, as voted on through an online poll of 360 ANA members.

The ANA announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.

Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

Women significantly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles according to a new study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).

The ANA (Association of National Advertisers) elected 13 new members to its board of directors at its annual conference held from October 24–27, 2018.

A cornerstone of the ANA Data Analytics Center (DAC), the Genius Awards, now in their sixth year, recognize the brands behind the most innovative and ambitious efforts in advanced marketing analytics.

The ANA recognized the 2018 recipients of its Rising Marketing Star Award at the 2018 ANA Masters of Marketing Conference.

Today's marketing industry is unproductive, unsustainable, undesirable and untenable, and it's up to marketing leadership to display "guts and courage" to drive growth across all industry sectors, according to ANA CEO Bob Liodice.