Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent, few have realized its full potential.

The 2022 ANA Data & Technology Conference explored data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place.

The program featured leading marketers, data practitioners, and service providers, as well as industry experts and marketing technology leads, who showed both why and how data and technology drives personalization at scale, increases brand loyalty and engagement, and delivers a better customer experience and brand growth.

This two-day event offered actionable insights for data-inspired marketers, data and technology practitioners, brand leaders, agencies, and industry service providers. Attendees took away key learnings and foresights to help them drive sustainable growth at their organization, including:

• What's next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.
• The latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.
• Developing a talent strategy for building a future-forward data and analytics organization and data-inspired culture.
• Keeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.
• The latest best practices, trends, and tools for marketing in the metaverse and Web 3.0.

Relive the conversation at #ANAData