2022 ANA Data & Technology Conference: A Virtual Experience | Events & Webinars | ANA

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Thank You

Thank you to everyone who attended the 2022 ANA Data & Technology Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

Mark your calendars for the 2023 ANA Masters of Data & Technology Conference, April 12-14 at the JW Marriott Orlando, Grande Lakes and virtually!

About the Conference

October 3–4, 2022 | Virtual

Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent, few have realized its full potential.

The 2022 ANA Data & Technology Conference explored data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place.

The program featured leading marketers, data practitioners, and service providers, as well as industry experts and marketing technology leads, who showed both why and how data and technology drives personalization at scale, increases brand loyalty and engagement, and delivers a better customer experience and brand growth.

This two-day event offered actionable insights for data-inspired marketers, data and technology practitioners, brand leaders, agencies, and industry service providers. Attendees took away key learnings and foresights to help them drive sustainable growth at their organization, including:

  • What's next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.
  • The latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.
  • Developing a talent strategy for building a future-forward data and analytics organization and data-inspired culture.
  • Keeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.
  • The latest best practices, trends, and tools for marketing in the metaverse and Web 3.0.


Relive the conversation at #ANAData

The 2022 ANA Data & Technology Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Deepak Jose, Global Senior Director, One Demand Data & Analytics, Mars Wrigley
  • Andy Kauffman, SVP, Marketing Strategy & Science, NFL
  • Sundeep Parsa, VP, Products, Adobe Experience Platform, CDP & Customer Journeys, Adobe
  • Angela Zepeda, Chief Marketing Officer, Hyundai Motor America

Hosts and Speakers

Conference Hosts

Michael Donnelly
Executive Vice President

Mark Kaline
Senior Vice President, Data and Analytics

Bill Tucker
Group Executive Vice President

J.R. Badian

Chief Marketing Officer

K&N Engineering

Jodie Brinkerhoff

VP, Innovation

DFW Airport

Michael Donnelly

Executive Vice President - AI, MarTech, and Marketing Futures


Dustin Raney

Identity Innovation


John Follett

Co-Founder, CXO & Head of Research

Demand Metric

Kumi Harischandra

Quantitative Research Manager


Andy Hasselwander

Chief Analytics Officer


Kyle Hollaway


Global Head of Identity of Acxiom

Doug Jensen

SVP, GTM Analytics & Activation and Learning COE

Estée Lauder

Deepak Jose

Global Head and Sr. Director of One Demand Data and Analytics Solutions

Mars Wrigley

Joshua Bayne

Senior Director of Commercial Success

Analytic Partners

Mark Kaline

Senior Vice President, Data & Analytics


Andy Kauffman

SVP, Marketing Strategy & Science


Lou Mastria

CIPP, CISSP, Executive Director

Digital Advertising Alliance

Kyle Miller

Vice President, Product, Core Experience


Sundeep Parsa

VP, Products, Adobe Experience Platform, CDP & Customer Journeys


Kelly Schoeffel

Executive Strategy Director

72andSunny L.A.

Sam Shapiro-Kline

Director of Growth


Winnie Shen

Senior Vice President, Data Cloud

Zeta Global

Mike Storm

COO & Partner


Bill Tucker

Group Executive Vice President


Angela Zepeda

Chief Marketing Officer

Hyundai Motor America

Conference Sponsors

General Sponsors

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