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About the Conference

October 3–4, 2022 | Virtual




Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent, few have realized its full potential.

The 2022 ANA Data & Technology Conference will explore data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow.

The program will feature leading marketers, data practitioners, and service providers, as well as industry experts and marketing technology leads, who will show both why and how data and technology drives personalization at scale, increases brand loyalty and engagement, and delivers a better customer experience and brand growth.

This two-day event offers actionable insights for data-inspired marketers, data and technology practitioners, brand leaders, agencies, and industry service providers. Attendees will take away key learnings and foresights that will help them drive sustainable growth at their organization, including:

  • What's next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.
  • The latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.
  • Developing a talent strategy for building a future-forward data and analytics organization and data-inspired culture.
  • Keeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.
  • The latest best practices, trends, and tools for marketing in the metaverse and Web 3.0.

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

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The 2021 ANA Data & Analytics Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Josh Blacksmith, Senior Director, Global Consumer Relationships and Engagement, Kimberly-Clark
  • Dennis Buchheim, CEO, IAB Tech Lab
  • Michelle Froah, SVP Global Marketing Strategy & Sciences, MetLife
  • Michael Harrison, Managing Director, Winterberry Group
  • Patrick McGraw, Director of Analytics North America, Colgate-Palmolive

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


Hosts and Speakers

Conference Hosts

Michael Donnelly
Executive Vice President

Mark Kaline
Senior Vice President, Data and Analytics

Bill Tucker
Group Executive Vice President

Confirmed Speakers

Gerard Babbits
Head of Digital and Data


J.R. Badian
K&N Engineering


Jodie Brinkerhoff
VP, Innovation
DFW Airport


Josh Blacksmith
Senior Director, Global Consumer Relationships and Engagement


John Follett
COO and Co-Founder
Demand Metric


Andy Kauffman
SVP, Marketing Strategy and Science


Additional speakers to be announced from MarketBridge, Meta, Neustar, and more.

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