B2 Awards


Showcase Your Best Work. Celebrate Your Successes. Grow Your Business.


The B2 Awards recognize and honor B2B marketers, agencies and suppliers who exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, and successful new product and service introductions. Dedicated solely to business marketing and communications, the B2 Awards are open to both internal and external agencies, corporate marketing teams, media firms, and individuals. With 46 categories and top awards for Corporate Marketer of the Year, Agency of the Year, and NEW B2B In-House Agency of the Year ensure there's room for entrants from every corner of the B2B marketing landscape.

Leading marketers from a wide range of brands and agencies are recruited to determine which results-driven campaigns are worthy of a prestigious ANA B2 Award.

For full details about the 2020 B2 Awards, visit:




A true reflection of B2B marketing

With many to choose from, you can align your submissions with greater precision. Each reflect today’s wide-ranging forms of B2B marketing, from traditional tactics like print and public relations to the use of artificial intelligence and augmented reality. View the 2020 categories.


B2 Award winning projects are made available on the ANA website, making each winner an ongoing example of excellence for more than 10,000 B2B marketing professionals and executives. Check out 2019 award winning case-studies.

Networking opportunities

Select winners are invited to showcase their projects and share their secrets for success at exclusive ANA conferences, webinars, and committee meetings around the country. Learn more about B2B opportunities



“I was honored to be on the senior jury, and let me just tell you, the talent was simply outstanding.”


- John Harmeling, CMO at Grant Thornton and 2019 ANA B2 Awards Jury Chair 


You're in good company.

Past B2 Award winners include:


  • TD Ameritrade
  • Deloitte
  • Red Wing Shoes
  • Caterpillar


  • IBM Originals
  • GrubHub
  • Make A Wish Foundation



  • Hava
  • Y&R
  • Schermer
  • McCann
  • Momentum ABM
  • BouchezPage
  • Clear B2B