ANA Winners Series
True’s Co-Founder Cos Mingides on Creative Storytelling in B2B
How are top marketers pushing boundaries and rewriting the rules of engagement?
Denise McDevitt, SVP of award programs at the ANA, connects True’s Co-Founder and head of effectiveness, Cos Mingides to spotlight their award winning work “Reimagine the Possible” for Exel Composites, a fearless B2B campaign turned technical materials into an emotional growth engine — and expanded an entire category in the process.
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