ANA Winners Series
Bader Rutter’s CEO David Jordan on Driving B2B Engagement
How are top marketers pushing boundaries and rewriting the rules of engagement?
Denise McDevitt, SVP of award programs at the ANA, connects with David Jordan, CEO of Bader Rutter, to spotlight their award winning work for Zoetis – notably, the brand’s “Born of the Bond,” the emotional, documentary-driven brand platform that moved Zoetis from product claims to storytelling rooted in lineage, legacy, and community.
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