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About the Conference

October 12–13, 2022 | Virtual




Creativity, often the most important contributor to a brand's success, is in the forefront of the ANA's second annual conference covering the most important brand activation disciplines, the 2022 ANA Brand Activation & Creativity Conference.

This virtual two-day conference highlights brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovative brand activation strategies to drive growth. Creativity and innovation are front and center, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation.


"I'm always trying to remind myself and my team to step back and make sure we're always thinking of the creative first, because the media plan is only as good as the creative that you're putting into it."

– Jason Horowitz, SVP of U.S. marketing and global head of media and digital, Mattel, Inc.

"Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything."

– George Lois


Join the conversation at #ANAActivate

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The 2021 ANA Brand Activation & Creativity Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Fernando Arriola, VP of Fan & Brand Development, Chicago Bears Football Club
  • Fernando Herrera, VP of Imaginarium & Marketing, Sun-Maid Growers of California
  • Penny Wise, President and Managing Director and USAC Brand Leader, 3M Canada +

Hosts and Speakers

Conference Host

Fernando Herrera
VP of Imaginarium and Marketing
Sun-Maid Growers of California

Ryan Anderson

Executive Director, Consumer Marketing

Quest Diagnostics

Bianca Bradford

Director, Head of Agency, North America


David Brown

Senior Vice President, Head of Strategy


Rebecca Coleman


The Narrative Group

Amanda Curtin

Vice President, Content and Social Media


Bruce DeFrees

Executive Creative Director

E. & J. Gallo Winery

Mark Feldstein

President & Partner

Known Studios

Ian Fitzpatrick

Global Senior Director of Brand Strategy and Operations

New Balance

Fernando Herrera

Vice President of Imaginarium & Marketing

Sun-Maid Growers of California

Mark Himmelsbach

Founding Partner

Episode Four

Marissa Hunter

SVP, Head of Marketing


Mike Kaufman

Senior Vice President, Brand Activation


Jennifer Kendra

Sr. Managing Director, Corporate Partnerships

Save the Children

Jay Marrotte

VP, Head of Creative Development & Ad Integration

ESPN Creative Studio

Drayton Martin

Vice President, Brand Building

Panera Bread

Will Misselbrook

Chief Creative & Chief Content Officer

Washington Commanders

Ryan Moreland

Chief Partnership Officer

Washington Commanders

Sarah O'Grady

Vice President, Brand Marketing

Valassis, A Vericast Business

Allie O’Brien

Director of Marketing

Harmless Harvest

Mason Reed

SVP, Managing Director, Retail Acquisition & Corporate Marketing

Charles Schwab

Brooks Richey

Vice President, Bank Content Leader


Cliff Rigano

Creative Director and Head of Culture, Content & Experiential Marketing


Katey Rybski

SVP Client Leadership

Blue Chip

Anup Shah

Chief Marketing Officer

Tropicana Brands Group

Jeff Snyder



Ben Whitla

Head of Brand & Creative

Grub Hub

Nils d’Aulaire

Creative Director, Studio Resonate

SXM Media

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


Conference Sponsors

General Sponsors

About  |  Speakers  |  Agenda  |  Venue  |  Sponsors  |  Pricing  |  Register