Thank You
Thank you to everyone who attended the 2022 ANA Brand Activation & Creativity Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the 2023 ANA Brand Masters Conference, April 26-27, 2023 in Bonita Springs, Fla. and virtually!
About the Conference
October 12–13, 2022 | Virtual
Creativity, often the most important contributor to a brand's success, was at the forefront of the ANA's second annual conference covering the most important brand activation disciplines, the 2022 ANA Brand Activation & Creativity Conference.
This virtual two-day conference highlighted brands that have cracked the code on developing The Big Idea and have leveraged it with creative and innovative brand activation strategies to drive growth, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation.
Relive the conversation at #ANAActivate
The 2022 ANA Brand Activation & Creativity Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Ryan Anderson, Executive Director, Consumer Marketing, Quest Diagnostics
- Ian Fitzpatrick, Global Senior Director of Brand Strategy and Operations, New Balance
- Jennifer Kendra, Sr. Managing Director, Corporate Partnerships, Save the Children
- Ben Whitla, Head of Brand and Creative, Grub Hub
Hosts and Speakers
Conference Host
Fernando Herrera
VP of Imaginarium and Marketing
Sun-Maid Growers of California
Ryan Anderson
Executive Director, Consumer Marketing
Quest Diagnostics
Tom Bates
Brand Strategy and Head of Verticals
Snapchat
Bianca Bradford
Director, Head of Agency, North America
Meta
David Brown
Senior Vice President, Head of Strategy
Knotch
Rebecca Coleman
President
The Narrative Group
Amanda Curtin
Vice President, Content and Social Media
Synchrony
Bruce DeFrees
Executive Creative Director
E. & J. Gallo Winery
Mark Feldstein
President & Partner
Known Studios
Ian Fitzpatrick
Global Senior Director of Brand Strategy and Operations
New Balance
Fernando Herrera
Vice President of Imaginarium & Marketing
Sun-Maid Growers of California
Mark Himmelsbach
Founding Partner
Episode Four
Marissa Hunter
SVP, Head of Marketing
Stellantis
Mike Kaufman
Senior Vice President, Brand & Media
ANA
Jennifer Kendra
Sr. Managing Director, Corporate Partnerships
Save the Children
Jay Marrotte
VP, Head of Creative Development & Ad Integration
ESPN Creative Studio
Drayton Martin
Vice President, Brand Building
Panera Bread
Will Misselbrook
Chief Creative & Chief Content Officer
Washington Commanders
Ryan Moreland
Chief Partnership Officer
Washington Commanders
Sarah O'Grady
Vice President, Brand Marketing
Valassis, A Vericast Business
Allie O’Brien
Director of Marketing
Harmless Harvest
Mason Reed
SVP, Managing Director, Retail Acquisition & Corporate Marketing
Charles Schwab
Brooks Richey
Vice President, Bank Content Leader
Synchrony
Cliff Rigano
Creative Director and Head of Culture, Content & Experiential Marketing
Mast-Jägermeister
Katey Rybski
SVP Client Leadership
Blue Chip
Ashley Schapiro
Vice President, Marketing, Media, Performance and Engagement
American Eagle
Jeff Snyder
CEO
Inspira
Ben Whitla
Head of Brand & Creative
Grub Hub
Nils d’Aulaire
Creative Director, Studio Resonate
SXM Media
Conference Sponsors
General Sponsors
