2022 ANA Brand Activation & Creativity Conference: A Virtual Experience | Events & Webinars | ANA

About  |  Agenda  |  Speakers  |  Sponsors

Thank You

Thank you to everyone who attended the 2022 ANA Brand Activation & Creativity Conference!

Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

Mark your calendars for the 2023 ANA Brand Masters Conference, April 26-27, 2023 in Bonita Springs, Fla. and virtually!

About the Conference

October 12–13, 2022 | Virtual

Creativity, often the most important contributor to a brand's success, was at the forefront of the ANA's second annual conference covering the most important brand activation disciplines, the 2022 ANA Brand Activation & Creativity Conference.

This virtual two-day conference highlighted brands that have cracked the code on developing The Big Idea and have leveraged it with creative and innovative brand activation strategies to drive growth, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation.


Relive the conversation at #ANAActivate

The 2022 ANA Brand Activation & Creativity Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Ryan Anderson, Executive Director, Consumer Marketing, Quest Diagnostics
  • Ian Fitzpatrick, Global Senior Director of Brand Strategy and Operations, New Balance
  • Jennifer Kendra, Sr. Managing Director, Corporate Partnerships, Save the Children
  • Ben Whitla, Head of Brand and Creative, Grub Hub

Hosts and Speakers

Conference Host

Fernando Herrera
VP of Imaginarium and Marketing
Sun-Maid Growers of California

Ryan Anderson

Executive Director, Consumer Marketing

Quest Diagnostics

Tom Bates

Brand Strategy and Head of Verticals


Bianca Bradford

Director, Head of Agency, North America


David Brown

Senior Vice President, Head of Strategy


Rebecca Coleman


The Narrative Group

Amanda Curtin

Vice President, Content and Social Media


Bruce DeFrees

Executive Creative Director

E. & J. Gallo Winery

Mark Feldstein

President & Partner

Known Studios

Ian Fitzpatrick

Global Senior Director of Brand Strategy and Operations

New Balance

Fernando Herrera

CPG Marketing Executive

Mark Himmelsbach

Founding Partner

Episode Four

Marissa Hunter

SVP, Head of Marketing


Mike Kaufman

Senior Vice President, Brand & Media


Jennifer Kendra

Sr. Managing Director, Corporate Partnerships

Save the Children

Jay Marrotte

VP, Head of Creative Development & Ad Integration

ESPN Creative Studio

Drayton Martin

Vice President, Brand Building

Panera Bread

Will Misselbrook

Chief Creative & Chief Content Officer

Washington Commanders

Ryan Moreland

Chief Partnership Officer

Washington Commanders

Sarah O'Grady

Vice President, Brand Marketing

Valassis, A Vericast Business

Allie O’Brien

Director of Marketing

Harmless Harvest

Mason Reed

SVP, Managing Director, Retail Acquisition & Corporate Marketing

Charles Schwab

Brooks Richey

Vice President, Bank Content Leader


Cliff Rigano

Creative Director and Head of Culture, Content & Experiential Marketing


Katey Rybski

SVP Client Leadership

Blue Chip

Ashley Schapiro

Vice President, Marketing, Media, Performance and Engagement

American Eagle

Jeff Snyder



Ben Whitla

Head of Brand & Creative

Grub Hub

Nils d’Aulaire

Creative Director, Studio Resonate

SXM Media

Conference Sponsors

General Sponsors

About  |  Agenda  |  Speakers  |  Sponsors