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ANA Magazine
Case Studies
Multicultural and Inclusive Marketing Awards
How Maybelline Changed the Face of Beauty for Asian Americans
Maybelline New York’s Face the Difference campaign, launched during Asian Pacific American (AAPI) Heritage Month, set a new benchmark for inclusive beauty marketing by authentically engaging the AANHPI community through cultural storytelling, strategic partnerships, and co-creation.
Multicultural and Inclusive Marketing Awards
Sprite Transforms Its "Obey Your Thirst" Campaign with a Fresh Spokeswoman
The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.
Multicultural and Inclusive Marketing Awards
IKEA’s New Site Celebrates Hispanic Language Diversity
IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase
Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.
Knowledge Partners
From Dull to Distinctive: What Every Marketer Can Learn from the Categories That Get Emotion Right
More than 50 percent of ads generate zero emotional response, and System1's new research reveals which categories get feeling right — and why. The findings could reshape how B2B and B2C marketers approach creative strategy.
Knowledge Partners
Your Guide to Digital Replicas in the 2025 SAG-AFTRA Commercials Contracts
Thinking about using AI to save time, create more campaigns, or generate efficiencies in commercial production? In this video, the Joint Policy Committee (JPC) breaks down the new AI terms for Digital Replicas introduced in the 2025 SAG-AFTRA Commercials Contracts.
