Money Slides
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How to Collect First-Party Data: Popular Tactics
Money Slides May 27, 2023LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
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Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Money Slides May 27, 2023Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
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The CTV Landscape: The Platforms and Their Offerings
Money Slides May 27, 2023Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.
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The Stipulations of Each State's Data Privacy Laws Compared
Money Slides May 27, 2023The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.
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Influencer Marketing’s ROI
Money Slides May 24, 2023AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.
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The Strongest Driver of Loyalty? An Emotional Brand Connection
Money Slides May 24, 2023Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.
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The Boom in Generative AI
Money Slides May 23, 2023Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.
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The Over-Representation of Men and Those Under 40 in Advertising
Money Slides May 23, 2023Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.
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Marketers' 10 Favorite Retail Media Networks
Money Slides May 17, 2023The ANA shares data detailing which retail media networks are most used by marketers and to what extent.
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Projected Spending on Search Advertising in 2023
Money Slides May 17, 2023Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.
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A Catalog of Meta Worlds, Precursors to the Metaverse
Money Slides May 16, 2023The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.
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An Analytics Maturity Model from Winterberry Group
Money Slides May 16, 2023Winterberry Group breaks down the five levels of analytics maturity, ranging from laggards, who primarily leverage simple descriptive analytics, to leaders, who leverage the latest technologies, such as AI, to automate the delivery and activation of marketing analytics.
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Audiences' Responses to Podcast Advertising Versus Other Media Types, by the Numbers
Money Slides May 16, 2023Media company Sounds Profitable shares the results of research that reveal what proportion of different media audiences report that ads hold their attention and prompt consideration and purchases. The media types examined include podcasts, radio, TV, social media, and YouTube.
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Charting the Path Toward Analytics Maturity
Money Slides May 16, 2023AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.
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Consumers’ Desire for Sustainability: A Data Roundup
Money Slides May 16, 2023Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.
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Defining the Difference Between "Measurement" and "Currency" in Advertising
Money Slides May 16, 2023Deloitte Consulting succinctly differentiates the meanings of “measurement” and “currency” and elaborates on the significance of the distinction by citing the perspectives of industry insiders.
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Direct Marketing ROI by Media Type
Money Slides May 16, 2023Findings from the 2022 ANA Response Rate Report illuminate the ROI that direct marketers achieve with different media, specifically email, social media, direct mail, paid search, digital display, and SMS.
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Gender Breakdown by Marketing Job Level
Money Slides May 16, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.
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Home Ownership Gap by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.
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How and How Much Do Younger Fans Engage with Sports? And What’s Social Media’s Influence?
Money Slides May 16, 2023Dentsu and Overtime share data explaining how age and social media affect engagement with sports by generation X, millennials, and generation Z.
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