Money Slides
-
A Concise AI Glossary
Money Slides September 18, 2023R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.
view -
Consumers' Direct Mail Preferences: Frequency and Mail Types
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.
view -
How Overwhelmed Are Consumers by Different Ad Types?
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that reveals how inundated they feel by different ad types.
view -
The Most Common Uses of Generative AI, by the Numbers
Money Slides September 18, 2023R3 visualizes data from Gartner that breaks down the relative frequency with which tech leaders are applying AI to a host of use cases, from data analytics to marketing to customer service.
view -
What Ad Types Do Consumers Most Enjoy?
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that illuminates which ad types that they most prefer and most dislike.
view -
The Costs of an Agency Review
Money Slides September 11, 2023The ANA shares the results of a research study that breaks down the costs that an agency review poses to the client, to the incumbent agency, and to the newly pitching agency.
view -
WeChat 101: A Primer on China’s Most-Used Social Media App
Money Slides September 11, 2023Tony Au, of multicultural marketing agency Ethnicity Matters, identifies the key features of WeChat’s platform and advertising ecosystem.
view -
AI's Marketing and Business Use Cases, by the Numbers
Money Slides August 28, 2023ANA Group EVP Bill Tucker shared data from the Capgemini Research Institute and eMarketer that identified the uses that marketers and business leaders are finding for artificial intelligence, including data collection, generating synthetic data, and ad targeting.
view -
The Length of Attention Spans by Age
Money Slides August 28, 2023Attention-measurement specialist Adelaide shares data from Meta that compares the amount of attentive time that younger and older audiences devote to a) their social media feeds, b) short-form content, and c) streaming content.
view -
Top Reasons Consumers Buy Online During the Holidays
Money Slides August 28, 2023CRM-provider Netcore Cloud shares data from Forrester that sheds light on the factors that induced shoppers to buy online during the 2022 winter holiday season.
view -
The New TV Terminology: A Short Glossary
Money Slides August 22, 2023The Media Rating Council breaks down some of the acronyms that have emerged to describe new types of TV and video offerings, such as FAST, AVOD, and MVPD.
view -
What Is a C3 Rating?
Money Slides August 22, 2023The Media Rating Council defines C3 ratings, a combined measure of live and subsequent on-demand viewing.
view -
What Is a TV Rating?
Money Slides August 22, 2023The Media Rating Council illuminates the factors that go into calculating a TV rating and provides an illustrative example.
view -
Examples of Personas for Different Industries
Money Slides August 17, 2023Marketers use personas to guide their efforts at segmentation and tailored messaging. By way of illustration, Willow Data Strategy offers numerous examples of the kinds of personas that might be used in the hospitality, gift, B2B, telecommunications, and financial industries.
view -
2023’s Biggest Winners in Digital Advertising Growth
Money Slides August 9, 2023Insider Intelligence shares research that projects the growth in ad revenue to be experienced in 2023 by digital platforms such as Walmart, Apple, TikTok, Instacart, Amazon, Spotify, Roku, and others. Insider Intelligence goes on to observe that the percentage increases expected by these platforms leave those of the onetime duopoly, Google and Meta, in the dust.
view -
Average Time Spent with the Major Digital Platforms, by the Numbers
Money Slides August 9, 2023Insider Intelligence quantifies the average time that U.S. users spend with digital platforms that include Netflix, TikTok, YouTube, Instagram, and Facebook, among numerous others.
view -
Data Shows Discontent with Gender Inequity Is Growing
Money Slides August 9, 2023The ANA’s SeeHer organization shares the results of a study that demonstrates how dissatisfaction with the prevalence of gender bias has increased between 2016 and 2023.
view -
Social Media Set to Eclipse TV
Money Slides August 9, 2023Insider Intelligence details how TV viewers have declined while users of social media have risen, projecting that consumers of social media will outpace TV viewers by 2025.
view -
The Advertising Capabilities of Each Social Media Platform Compared
Money Slides August 9, 2023Insider Intelligence breaks down the relative strengths of each major social media platform, comparing them in terms of global footprints, devices reached, and the ad formats that each one makes available (whether text-based, image, or video).
view -
The Declining Digital Ad Dominance of Google and Meta
Money Slides August 9, 2023Insider Intelligence shares research that illuminates how streaming, retail media, and other types of digital platforms are stealing the lion’s share of the digital ad market from the once duopolistic Google and Meta.
view