Money Slides
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CTV's Share of TV Consumption, 2025
Money Slides September 8, 2025IRIS.TV and Upwave share Nielsen data that quantifies CTV’s share of TV viewership relative to broadcast and cable TV.
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Marketers’ Uses of AI in 2025, by the Numbers
Money Slides September 3, 2025The ANA shares survey findings from its “Impact Pulse” report that illuminate the popularity of different AI use cases among marketers.
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ROI by Media Channel, 2025
Money Slides September 2, 2025The ANA shares findings from its “Impact Pulse” report that quantify the average ROI of various marketing channels, including direct mail, email, paid search, social media, and digital display advertising.
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Where Legal Definitions of "Sensitive Data" Are Trending
Money Slides August 27, 2025Agility Lab Consulting charts the changes that statutory definitions of “sensitive data” have undergone in the last several years.
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Receptiveness to Receiving Promotions by Age Group: Email Versus Physical Mail
Money Slides August 26, 2025The USPS shares survey data that illuminates the relative preference that each age group expresses for receiving promotions by physical mail over receiving emails.
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The Power of Humor in Advertising, by the Numbers
Money Slides August 18, 2025Cumulus Media shares data that calculates the role of humorous advertising in increasing a brand’s market share.
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Audio's Role in Brand Recall
Money Slides August 15, 2025Cumulus Media shares data that compares the effectiveness of audio and visual brand mentions in promoting brand recall.
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How Dull Is Each Industry's Advertising?
Money Slides August 14, 2025Cumulus Media shares data that calculates the percentage of ads eliciting nothing but neutral sentiments across a wide variety of industries, including food and beverage, automotive, financial services, and many more.
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The Cost of Dull Advertising, by the Numbers
Money Slides August 13, 2025Cumulus Media calculates how much growth dull advertising costs brands.
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The Outsized Role of Creative in Sales Lift, by the Numbers
Money Slides August 12, 2025Cumulus Media shares data that illuminates the impact that creative exerts on sales lift relative to brand, reach, targeting, and recency.
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How Shoppers Are Using AI
Money Slides August 6, 2025SAP Emarsys shares survey results that shed light on how consumers are leveraging AI in their shopping experiences.
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AI: Its Applications and Level of Autonomy by Tool
Money Slides July 8, 2025Marley Nonami surveys the landscape of AI tools and assesses the tasks each type is best suited for as well as the level of autonomy it is capable of.
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The Popularity of Different AI Use Cases, by the Numbers
Money Slides July 7, 2025Northwestern University shares survey data that reveals the relative frequency with which marketers turn to AI for assistance with different tasks.
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In-House Agencies’ Current Use of AI Tools
Money Slides July 4, 2025The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.
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In-House Agencies' Top KPIs
Money Slides July 3, 2025The ANA shares survey data that illuminates the KPIs that in-house agencies are most commonly held accountable for.
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In-House Agencies and External Agency Partners
Money Slides July 2, 2025The ANA shares survey data that quantifies the proportion of in-house agencies that work with external agency partners.
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In-House Agency Adoption, by the Numbers
Money Slides July 1, 2025The ANA shares data that tracks the growing prevalence of in-house agencies since 2008.
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Top AI Imagery Platforms, Pros and Cons
Money Slides June 16, 2025Mount Sinai Health System draws on its experience with tech-assisted content creation to illuminate the strengths and weaknesses of three of the top AI-enabled imagery platforms: DALL-E, Adobe Firefly, and Midjourney.
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The Prevalence of CMO Roles by Industry
Money Slides June 13, 2025Executive Search firm Spencer Stuart identifies the percentage of companies in industries like consumer goods, health care, and financial services that employ a CMO.
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Average Length of C-Suite Tenures by Office (Including CMOs)
Money Slides June 12, 2025Executive Search firm Spencer Stuart quantifies the average number of years that CEOs, CMOs, CFOs, and other C-suite officers hold their positions at Fortune 500 companies.
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