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TIME EVENT DETAILS LOCATION
Tuesday, March 15, 2022
1:00pm REGISTRATION OPENS

2:00pm
- 2:45pm

SESSION DETAILS TO BE ANNOUNCED

2:45pm
- 3:30pm

SESSION DETAILS TO BE ANNOUNCED

3:30pm
- 4:15pm

UL: MEETING GLOBAL DEMANDS WITH YOUR IN-HOUSE AGENCY

Are you trying to decide whether you should use contract agencies outside of the U.S. or not? Have you ever thought about growing the regional presence of your team? In this session, come learn how UL shifted their priorities to meet global demands. Mandy Janicki, senior manager Head of Creative Studio at UL, will take you through her journey of regionalizing UL’s Creative Studio team and discuss what she learned from her designers, copywriters and clients. Tracy Miller, creative strategy and design execution manager, will walk you through UL's regional design strategy and discuss the outcomes of her team's research as well as next steps.

Mandy Janicki
Senior Manager of Creative Services – Corporate Marketing UL LLC
Tracy Miller
Creative Strategy and Design Execution Manager UL LLC
4:15pm
- 5:00pm

SESSION DETAILS TO BE ANNOUNCED

6:00pm
- 7:00pm
RECEPTION

Wednesday, March 16, 2022
7:30am
- 8:30am
BREAKFAST  

8:25am
- 8:30am
COUNTDOWN TO GENERAL SESSIONS

(VIRTUAL ONLY)
8:30am
- 9:00am
OPENING REMARKS
9:00am
- 9:15am
WELCOME REMARKS & HOUSEKEEPING

9:15am
- 9:50am

A STRATEGIC APPROACH TO BRANDED STORYTELLING

ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital) is undergoing a transformation in its marketing organization, breaking down functional and operating silos to create a new future-fit model that will fuel the next generation of storytelling. In this session, Mike Siegel will share the journey-in-progress to reimagine the marketing organization, with a focus on the creative and content engine of its "un-house agency."

Mike Siegel
Senior Vice President, Marketing ALSAC/St. Jude Children's Research Hospital
9:50am
- 10:15am

LEADING ACROSS THE DUALITY OF IN-HOUSE AND AD AGENCY TEAMS

At Wizards of the Coast, in-house marketing is a group of 55+ professionals across creative, operations, web, customer relationship management, paid media, and social teams. A portion of their select work is outsourced to different types of agencies, a model that has allowed them to be successful and scale. This session will dive into the choices they make in determining what work to retain in-house and what to source out to ad agencies, and the impact that come with these choices.

Helen Lin
Vice President of Digital Marketing Wizards of the Coast
10:25am
- 10:45am
NETWORKING COFFEE BREAK

10:45am
- 11:20am

CREATING HIGH VALUE, HIGH RETURN BETWEEN YOUR IN-HOUSE AGENCY AND YOUR AGENCY PARTNERS

By challenging the status quo and creating a united focus on great thinking, ideas, and work, there can be a seamless, frictionless experience between your in-house agency and external agency partners. It's about teamwork, and pushing together toward that singular vision. Because that is when great work happens. This session will take a deep dive into discussions and perspectives about where your external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.

Andrew Graff
CEO Allen & Gerritsen
11:20am
- 11:55am

EMBRACING WONDERFUL

Wonderful Agency is the award-winning, full-service in-house marketing communications agency for The Wonderful Company and its roster of healthy, iconic brands. In this session, hear how The Wonderful Company operates their unique in-house model, as well as successes and lessons learned along the way.

Lori Hobson
Senior Vice President, Managing Director The Wonderful Company
Jamie Lewis
Senior Vice President, Digital Strategy The Wonderful Company
12:00pm
- 1:00pm
LUNCH

1:00pm
- 1:35pm

ORANGETHEORY FITNESS: IN-HOUSE AGENCY JOURNEY

One of the fastest-growing companies in the US is Orangetheory Fitness. In this session, you will learn about how their in-house agency approaches marketing, lessons learned, and how the team is adding value.

Kevin Keith
Chief Brand Officer Orangetheory Fitness
1:35pm
- 2:10pm

E&J GALLO WINERY: CREATING AND BALANCING SUCCESS IN A HOUSE OF MANY BRANDS

The internal team at E&J Gallo Winery is tasked with producing best-in-class creative to support the growth of the company’s more than 100 wine and spirits brands. Touching an average of 50 brands a month along with briefs coming from 30+ internal teams, Gallo Creative is built around principles that allow it to quickly shift between brand aesthetics, business partners, competitive pressures, and operational methodologies. Michelle Clark, senior director of creative at E&J Gallo Winery, will take you through some of the core practices required to serve so many brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.

Michelle Clark
Senior Director – Creative E&J Gallo Winery
2:10pm
- 2:30pm
NETWORKING COFFEE BREAK

2:30pm
- 3:05pm

EVOLVING THE LEGO AGENCY MODEL

LEGO is one of the most iconic brands in the world. In this session, James Gregson will explore what it takes to keep their in-house agency innovating and evolving. James will take you on the journey of The LEGO Agency - from its launch as a service center across The LEGO Group to becoming an optimistic creative force that serves the needs of our internal stakeholders, but also proactively identifies strategic and creative opportunities and delivers on their ambition to become the best agency in the world.

James Gregson
Creative Director, Digital LEGO
3:05pm
- 3:40pm

SESSION DETAILS TO BE ANNOUNCED

3:40pm
- 4:15pm

DIVERSE TALENT ENHANCED OUR CREATIVE AND DROVE SALES

Ensuring her team is filled with diverse talent has always been a mission for Michelle Wong, chief marketing officer at Sprinkles. Whether it’s professional background (mix of brand, agency, internal promotion), age, or ethnicity, having a diverse perspective at the table can positively impact business results. In this interview, Michelle will share how diversity on their in-house team positively impacted Sprinkles’ creative, sales, and even their flavor development.

Facilitator: Andrea Ruskin
Co-Founder Blum Consulting Partners, Inc.
Michelle Wong
CMO Sprinkles
6:00pm
- 7:00pm
RECEPTION  

7:00pm
- 8:30pm
DINNER

Thursday, March 17, 2022
7:30am
- 8:30am
BREAKFAST

8:25am
- 8:30am
COUNTDOWN TO GENERAL SESSIONS

(VIRTUAL ONLY)
8:30am
- 8:40am
WELCOME REMARKS & HOUSEKEEPING

8:40am
- 9:15am

WHAT A CLEAR VISION MEANS FOR YOUR IN-HOUSE AGENCY

Before asking consumers to join your brand, first look to the team challenged with inspiring an audience to believe and engage and participate with your brand manifestation. For Crocs, a brand that’s successfully established relevance by creating authentic consumer connections, that starts with having clear purpose and set of values that are lived from the inside out. In recent years, the brand has doubled down on its it’s invitation to “Come As You Are,” looking inward not only to create its most impactful campaigns to-date, but to do what many great brands don’t: listen, and then respond to their fans. During this session, Crocs CMO Heidi Cooley will discuss the importance of an in-house team that’s agile, empowered, and focused on aligning vision with execution. She will also discuss how an in-house agency model puts your brand as close to the market – and consumer – as possible; as well as the evolving relationship between strategic agency partners and in-house teams.

Heidi Cooley
Senior Vice President and Chief Marketing Officer Crocs
9:15am
- 9:50am

IN-HOUSE AGENCY MODEL EVOLUTION

The in-house agency has evolved over the past few decades to rival the quality of full service creative agencies. How else has the in-house agency model evolved and where do we expect to see it go? How else will the advertising industry shift as in-house agencies become the standard? Hear from two advertising industry thought leaders as they explore the continued evolution of in-house agencies.

David Jones
Founder and CEO You & Mr. Jones
Kristi VandenBosch
President, US OLIVER Agency
9:50am
- 10:25am

SESSION DETAILS TO BE ANNOUNCED

10:25am
- 10:40am
NETWORKING COFFEE BREAK

10:40am
- 11:15am

SESSION DETAILS TO BE ANNOUNCED

11:15am
- 11:50am

10 ISSUES

To close the conference, a panel comprised of ANA in-house agency members will address key issues discussed at the conference. Those will likely include talent, new capabilities, evolving in-house agency models, data management, building more collaborative relationships, and more.

Facilitator: Greg Wright
Vice President, Content Marketing ANA
Jessica Cipolla-Tario
Vice President, Global Creative Services Sony Interactive Entertainment
Jack Teuber
Creative Leader PwC
11:50am CONFERENCE CONCLUDES

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