2021 ANA Influencer Marketing Conference, presented by TikTok: A Virtual Experience

Thank You

Thank you to everyone who attended the 2021 ANA Influencer Marketing Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

The 2021 ANA Influencer Marketing Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

Emeline Berlind, VP, Content Strategy, Sephora
Gail Conroy, Senior Director, Marketing Home Appliances, LG
Heidi Cooley, Head of Global Marketing, Crocs
Casey Hurbis, CMO, Rocket Mortgage
Morgan Selzer, VP, Content, Headspace Studios
And more.

The second in a year-long series of three virtual and in-person events covering the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, showcased creative campaigns across varying sectors and budgets. Attendees joined approximately 500 marketing leaders and top influencer experts from major brands, agencies, and platforms to hear the latest on measurement, innovation, trends, and more.

Relive the conversation at #ANAinfluencer

“There was a really good range of different types of businesses and different ways of using influencers to achieve brand objectives. I also liked that speakers had a lot of time to thoroughly tell their stories — I loved all the examples."

- 2020 ANA Influencer Marketing & Activation Conference attendee

Emeline Berlind

Vice President, Content Strategy

Sephora

Carmen Boon

Senior Director for Strategic Communications

NYC Health + Hospitals

Kris Collins

TikTok Influencer

Gail Conroy

Senior Director, Marketing Home Appliances

LG

Heidi Cooley

SVP & Chief Marketing Officer

Crocs

Kristi Daraban

Associate Vice President, Social Media

Nationwide

Nathan Davis Jr

TikTok Influencer, Actor, Singer-Songwriter

Bill Duggan

Group Executive Vice President

ANA

Kelsey Formost

Director, Content Strategy

Tagger Media

Geoffrey Goldberg

Chief Creative Officer and Co-Founder

Movers+Shakers

Dustin Goot

Head of Creator Solutions

TikTok

Eric Gruen

VP, North America

Olay

Jenny Heinrich

Senior Partner, Global Digital + Influencer Strategy

Finn Partners

Charles Hu

CTO & Partner

Koalifyed

Casey Hurbis

Chief Marketing Officer

Rocket Mortgage

Oscar Martinez

Senior Brand Director, Tecate

Heineken USA

Brian Murphy

Partner

Frankfurt Kurnit Klein & Selz PC

Sinead Norenius-Raniere

Vice President, Influencer Marketing and Paid Social

Valassis

Justin Parnell

VP, Marketing, Head of OREO U.S.

Mondelēz International

Mia Phillips

Advertising Sr Manager

Lexus

Zachariah Porter

TikTok Influencer

Julie Roy

Interim CMO

DSW

Morgan Selzer

VP Content

Headspace Studios

Kelly Vanasse

CCO

SVP, P&G Beauty, Grooming & Health

Denise Vitola

VP of Consumer Health Comms for North America

Bayer

Influencer Marketing Guide

The ANA has created a comprehensive Influencer Marketing Guide that includes brand case studies from Olay and AT&T; influencer marketing stats and definitions; expert perspectives on issues including influencer fraud, disclosure, and selection; in-depth interviews with specialists; metrics for influencer compensation; standard engagement rates; and guidelines for campaign measurement and FTC compliance/disclosure.

Influencer Marketing Playbook

The ANA has an Influencer Marketing Playbook for members, which offers 15 downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

Influencer Marketing Committee

The ANA's Influencer Marketing Committee provides a forum for ANA members to share case studies, new tools and technologies, address trending topics, regulations and challenges, and to network with the goal of elevating each member's expertise and therefore their organization's performance. All meetings are complimentary for ANA Client-Side, Gold, and Platinum members.

The 2020 State of Influence

In 2020, the ANA conducted a large survey of marketers on influencer marketing and asked the question, "What are the top challenges you experience with influencer marketing?" The number one response by far was measurement. This report covers the detailed findings and how the ANA is addressing the measurement barrier to growth.