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About the Conference

May 25-26, 2021 | A Virtual Experience

The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets. Join approximately 500 marketing leaders and top influencer experts from major brands, agencies, and platforms to hear the latest on measurement, innovation, new trends, and more.

 

Join the conversation at #ANAinfluencer

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3 Reasons to Attend

Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“There was a really good range of different types of businesses and different ways of using influencers to achieve brand objectives. I also liked that speakers had a lot of time to thoroughly tell their stories — I loved all the examples."

- 2020 ANA Influencer Marketing & Activation Conference attendee

Hosts and Speakers

Emeline Berlind

Vice President, Content Strategy

Sephora

Carmen Boon

Senior Director for Strategic Communications

NYC Health + Hospitals

Gail Conroy

Senior Director, Marketing Home Appliances

LG

Heidi Cooley

Head of Global Marketing

Crocs

Kristi Daraban

Associate Vice President, Social Media

Nationwide

Bill Duggan

Group Executive Vice President

ANA

Geoffrey Goldberg

Chief Creative Officer and Co-Founder

Movers+Shakers

Dustin Goot

Head of Creator Solutions

TikTok

Eric Gruen

VP, North America

Olay

Charles Hu

CTO & Partner

Koalifyed

Casey Hurbis

Chief Marketing Officer

Rocket Mortgage

Oscar Martinez

Senior Brand Director, Tecate

Heineken USA

Brian Murphy

Partner

Frankfurt Kurnit Klein & Selz PC

Sinead Norenius-Raniere

Vice President, Influencer Marketing and Paid Social

Valassis

Justin Parnell

Senior Director, OREO

Mondelez International, Inc.

Mia Phillips

Advertising Sr Manager

Lexus

Julie Roy

Interim CMO

DSW

Morgan Selzer

VP Content

Headspace Studios

Hannah Taylor

Partner

Frankfurt Kurnit Klein & Selz PC

Kelly Vanasse

CCO

SVP, P&G Beauty, Grooming & Health

Denise Vitola

VP of Consumer Health Comms for North America

Bayer

Related Resources

Influencer Marketing Guide

The ANA has created a comprehensive Influencer Marketing Guide that includes brand case studies from Olay and AT&T; influencer marketing stats and definitions; expert perspectives on issues including influencer fraud, disclosure, and selection; in-depth interviews with specialists; metrics for influencer compensation; standard engagement rates; and guidelines for campaign measurement and FTC compliance/disclosure.

Influencer Marketing Playbook

The ANA has an Influencer Marketing Playbook for members, which offers 15 downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

Influencer Marketing Committee

The ANA's Influencer Marketing Committee provides a forum for ANA members to share case studies, new tools and technologies, address trending topics, regulations and challenges, and to network with the goal of elevating each member's expertise and therefore their organization's performance. All meetings are complimentary for ANA Client-Side, Gold, and Platinum members.

The 2020 State of Influence

In 2020, the ANA conducted a large survey of marketers on influencer marketing and asked the question, "What are the top challenges you experience with influencer marketing?" The number one response by far was measurement. This report covers the detailed findings and how the ANA is addressing the measurement barrier to growth.

Your Virtual Event Platform

This conference is powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

Conference Sponsors

Presenting Sponsor
 
 
Brand Activation Partners
 
 
 

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors  |  Pricing  |  Register

“Kudos to the speakers for interesting, insightful, and transparent presentations."

- 2020 ANA Influencer Marketing & Activation Conference attendee