2026 ANA Creator Marketing Conference, presented by Pinterest

TIME	EVENT DETAILS	LOCATION
Monday, February 23, 2026
11:30am	REGISTRATION OPEN	Four Seasons Foyer (IN-PERSON ONLY)
1:00pm - 1:10pm	WELCOME REMARKS Leah Marshall Vice President, Digital and Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)
1:10pm - 3:10pm	HACKATHON FOR GOOD The 2026 Creator Marketing Conference will kick off an interactive Hackathon for Good that engages attendees in a creative group brainstorm around how one nonprofit, Children’s Miracle Network Hospitals, can better leverage creators and social media. Working in small groups, participants will apply creator marketing strategies to a real-world challenge: helping the non-profit to amplify their mission and impact with creators.	Four Seasons Ballroom (HYBRID)
1:10pm - 1:30pm	HACKATHON PART 1: CREATIVE BRIEFING The Hackathon for Good will begin with an on-stage conversation between the conference host and a CMN Hospitals marketing leader. Using a creative brief format, attendees will learn the target audience for their social campaigns and past barriers when trying to use creators. Hayley Virta Senior Director, Digital Marketing Children’s Miracle Network Hospitals View Event Recap	Four Seasons Ballroom (HYBRID)
1:30pm - 2:05pm	HACKATHON PART 2: INSIDE THE CREATOR'S MIND- TURNING CONTENT INTO BRAND VALUE Behind every brand partnership is a creator who knows how to balance creativity with strategy. In this session, hear directly from a creator who'll pull back the curtain on their creative process for developing authentic and engaging content that drives results while resonating with their audience. Through personal stories and real-world examples, they’ll share how they find inspiration, weave brand messages into their own narrative, and build content that both their audiences and partners love. Attendees will get a behind-the scenes look at: The art of idea generation: How creators turn inspiration into content that resonates with their audience while meeting brand objectives How tapping culture and trends fuels authentic storytelling Best practices for turning brand creative briefs into meaningful and relatable content Strategies for balancing brand guidelines with authentic storytelling and creativity Josh Rosenberg Co-Founder & CEO Day One Agency Tiff Baira TikTok & Lifestyle Creator Gab Bois Multidisciplinary Artist & Designer View Event Recap	Four Seasons Ballroom (HYBRID)
2:05pm - 3:10pm	HACKATHON PART 3: INTERACTIVE BRAINSTORM Attendees will be divided into collaborative groups to generate fresh campaign ideas. While everyone will be working together to support CMN Hospitals, all participants will leave with tools and creative strategies they can bring back to their organizations and apply in their marketing roles. At the close, a select number of groups will have the opportunity to have a leader come up to a mic and share their best creative ideas with the larger audience. In-Person Host: Leah Marshall Vice President, Digital and Influencer Marketing ANA Virtual Host: Nilam Patel Consultant, Social Media - Ambassadors and Influencers Nationwide	Four Seasons Ballroom (HYBRID)
3:10pm - 3:35pm	NETWORKING BREAK	Four Seasons Foyer (IN-PERSON ONLY)
3:35pm - 4:10pm	STANLEY 1913: THE 100-YEAR OVERNIGHT SUCCESS- BUILDING A DIGITAL-FIRST BRAND FROM A CENTURY OF LEGACY How did a 110+ year-old brand become a cultural must-have of today? Learn how Stanley 1913 redefined enduring quality, proving its relevance in unexpected ways. The brand's ascent from supporting America’s workforce to a global cultural fixture is a story of crafted moments and genuine connection, seamlessly integrating into consumers' lives. Learn how Stanley 1913 strengthened its cultural relevance through a strategic pivot to a digital-first marketing approach and successfully leveraged authentic collaborations and expanded into performance products to cement its place in the modern consumer landscape. Kate Ridley Chief Brand Officer PMI WW Brands LLC (Stanley 1913) View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
4:10pm - 4:40pm	DRIVING RESULTS THROUGH BRIDGING INFLUENCER MARKETING AND RETAIL PERFORMANCE For today's CPG brands, influencer marketing has become essential to building retail presence and driving consumer consideration. The ones that are winning are moving beyond vanity metrics to create content strategies that support their retail partners and strengthen brand visibility where it matters most. In this session, we explore how Quest Nutrition is working with influencers to produce compelling content that can be repurposed across channels, amplified through paid media, and designed to drive high-intent traffic to retail partners. Learn how Quest is building scalable creator programs that deliver both brand consideration and measurable retail support. Lyle Stevens Co-Founder and Chief Strategy Officer Later Grace Niu Influencer Marketing Manager, Brand Engagement Quest Nutrition View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
4:40pm - 5:15pm	BUILDING A MORE INTREPID AMERICA: PURPOSE, PRODUCT, AND THE POWER OF STORYTELLING As the line between creators and brands continues to blur, Intrepid Travel, the world’s largest B Corp-certified adventure travel company, is redefining how purpose-driven storytelling fuels growth. Learn how Intrepid is evolving its brand presence and product portfolio to better connect with U.S. travelers, including the introduction of new Short Breaks that meet Americans’ appetite for meaningful, flexible experiences. And hear how Intrepid’s sustainability leadership and authentic creator partnerships are inspiring travelers to explore responsibly—and why aligning mission with message is the key to building lasting brand love. Louise Laing VP of Marketing Intrepid Travel View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
5:15pm - 5:20pm	CLOSING REMARKS Leah Marshall Vice President, Digital & Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)
5:30pm - 6:30pm	NETWORKING RECEPTION	Four Seasons Foyer (IN-PERSON ONLY)
6:30pm	DINNER ON YOUR OWN	Four Seasons Foyer (IN-PERSON ONLY)
Tuesday, February 24, 2026
7:00am	REGISTRATION OPEN	Four Seasons Ballroom (IN-PERSON ONLY)
8:00am - 9:00am	BREAKFAST (Sponsored by Viral Nation)	Four Seasons Ballroom (IN-PERSON ONLY)
8:00am - 8:30am	BREAKFAST ROUNDTABLE DISCUSSIONS On the first full day of the Creator Marketing Conference, we’ll be offering themed and facilitated breakfast conversations on topics including: Getting Started with Creators Creator Identification & Selection Creator Marketing Measurement Mitigating Risk When Working with Creators Powering Social SEO with Creator Content Tapping Employees As Creators Influencer Marketing Agency Compensation Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend. No need to register in advance however availability is on a first come basis.	Four Seasons Ballroom (IN-PERSON ONLY)
8:30am - 8:45am	ENGINEERING SOCIAL MEDIA PERFORMANCE IN CULTURE: WHAT THE SUPER BOWL IS TEACHING US The Super Bowl is the biggest advertising moment of the year, but social media is where its true impact is measured. In this session, hear early insights from a real-time analysis of Super Bowl advertising and cultural conversation across platforms including TikTok, Instagram, and YouTube. Rather than recapping which ads were most talked about, hear how awareness, engagement, and sentiment work together to drive social performance, and how creative strategy, media decisions, and creator involvement influence outcomes in high-stakes cultural moments. Designed for senior marketers, this session offers a clear, data-driven framework for understanding what drives social media performance and how to apply these learnings beyond the Super Bowl. Nicholas Spiro Chief Commercial Officer Viral Nation View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
9:00am - 9:05am	PINTEREST WELCOME REMARKS Lauren Glaubach Vice President, Global Content Partnerships Pinterest	Four Seasons Ballroom (HYBRID)
9:05am - 9:40am	CREATORS: MARKETING’S NEXT GROWTH ENGINE Creator marketing has moved from experimental to essential, and it’s reshaping how brands drive growth. Spending reached an estimated $37.1 billion in 2025, underscoring its role as a critical driver of brand performance. In this session, hear from ANA’s CEO as they outline why creators are one of the most powerful forces in marketing today and how marketers can unlock even greater value by integrating creators strategically across the marketing mix. Then hear from the Conference host and Chief Brand Communications Officer at Unilever on why the CPG giant recently made a dramatic shift toward creator-led marketing, how it restructured internally to support that shift, and how other brands can successfully scale creators as a core driver of growth. Casey DePalma McCartney Chief Brand Communications Officer Unilever Bill Duggan Group EVP ANA Leah Marshall Vice President, Digital & Influencer Marketing ANA View Event Recap	Four Seasons Ballroom (HYBRID)
9:40am - 9:50am	HOST WELCOME REMARKS Leah Marshall Vice President, Digital & Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)
9:50am - 10:25am	MICROSOFT’S B2B CREATOR PLAYBOOK B2B marketing is no longer just about selling products, it’s about connecting with people in meaningful and memorable ways and Microsoft is redefining how creators accomplish that. This session will take attendees behind the scenes of Microsoft’s approach to B2B influencer marketing, showing how they blend creativity, data, and collaboration to craft content that resonates. Learn how they identify and collaborate with creators, integrate content across digital channels, and measure ROI in complex B2B ecosystems. From creative ideation to execution and analytics, learn how Microsoft transforms creator-led marketing into a scalable and impactful growth engine. Kevin Frankenfeld Head of Creators & Fandom Microsoft Evan Horowitz CEO Movers+Shakers View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
10:25am - 11:00am	TURNING DMs INTO DIALOGUE: COMMUNITY-DRIVEN CREATOR MARKETING For eos, “community” is not a buzzword, it’s the brand’s greatest differentiator. Recognized as having one of beauty’s most engaged brand communities, eos shows that creators are not just collaborators but co-authors of its story. This session will highlight how creators shape its campaigns, inspire innovation, and amplify authentic brand love. Hear how at eos, creators fuel community, drive loyalty, tap cultural relevance, and spark long-term growth. Lia Stewart Creator Marketing Manager eos View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
11:00am - 11:20am	NETWORKING BREAK	Four Seasons Ballroom (IN-PERSON ONLY)
11:20am - 11:55am	TURBOCHARGED: HOW 7-ELEVEN FUELS BRAND GROWTH THROUGH CAR CULTURE Discover how 7-Eleven identified key customer fandoms—gaming, sports, music, and car culture, and leveraged creators to authentically connect with these passionate communities. This session will take you inside 7-Eleven’s evolving approach to car culture, share real-world examples of influencer partnerships, and reveal how impact is measured to ensure these collaborations drive brand growth. Marissa Eddings Head of Brand, Advertising, Media 7-Eleven View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
11:55am - 12:30pm	FINDING AUTHENTICITY AND CONVERSION ON PINTEREST Learn how Pinterest’s creator ecosystem drives discovery, inspiration, and action. Using brand and creator examples, Lauren Glaubach, VP of Global Content Partnerships, will share how advertisers are able to reach intentional audiences, ride Gen Z trends, and convert inspiration into action with evergreen organic content, collages, and shoppable formats in a positive, brand‑safe environment. Lauren Glaubach Vice President, Global Content Partnerships Pinterest Dana Paolucci Head of PR & Influencer Marketing Dove North America	Four Seasons Ballroom (HYBRID)
12:30pm - 1:45pm	LUNCH (Sponsored by Cohley)	Four Seasons Ballroom (IN-PERSON ONLY)
1:30pm - 1:45pm	CREATORS AS CONTENT AND CONVERSION ENGINES How do modern brands scale creator, UGC and influencer programs without sacrificing quality, compliance, or speed? This session breaks down how leading brands are using Cohley to unlock content at enterprise scale, while staying brand safe and performance-driven. Hear real-world examples from brands and agencies generating thousands of assets annually, showing how AI-powered analysis, rights-approved content, and collaborative workflows make it possible for brands to move faster and meet today’s content demands without adding headcount or risk. Erin McCarthy Chief of Staff Cohley Jenn Wang Chief Customer Officer Cohley View Event Recap	Four Seasons Ballroom (HYBRID)
1:45pm - 2:20pm	OPTIMIZING INFLUENCER MARKETING INVESTMENT & REDUCING WASTE The ANA Influencer Marketing Working Group is an invite-only community of client-side marketers who identify areas of waste in influencer marketing and remedies to optimize influencer marketing investment. This session will share learnings from the group around influencer selection, models for influencer management, contracting, measurement, and more. Bill Duggan Group EVP ANA Shannon Goldberg Senior Director, Entertainment & Influencer Marketing St. Jude Children’s Research Hospital Nicolina Johnson Senior Brand Manager La-Z-Boy View Event Recap	Four Seasons Ballroom (HYBRID)
2:20pm - 2:35pm	SOCIAL SEARCH, AI & THE POWER OF CREATORS Consumers no longer start with Google when searching for products, they now turn to TikTok, Instagram, and AI. Learn how creators and user-generated content shape these algorithms, why “signal shaping” is becoming the new SEO, and what forward-thinking brands must do to secure visibility and influence purchase decisions in this new era of product discovery. Kristen Wiley CEO Statusphere View Presentation	Four Seasons Ballroom (HYBRID)
2:35pm - 3:05pm	MASTERING MICRO-MOMENTS Nana Bediako, Meta’s Global Head for Creators and Creative Strategy at Creative Shop, will deliver a keynote on how modern brands can turn organic content into high-performing paid campaigns—without losing what made it work in the first place. Drawing on proven best practices across strategy, creative, and measurement, Nana will share a practical framework for scaling creator-led storytelling from “post” to performance, and for building more agile, connected teams that move faster from insight to execution. Attendees will leave with clear takeaways on how to maximize the impact of both organic and paid efforts—and how creator partnerships and partnership ads can help brands do more with the content they already have. Nana Bediako Global Creators and Creativity Lead, Creative Shop Meta	Four Seasons Ballroom (HYBRID)
3:05pm - 3:25pm	NETWORKING BREAK	Four Seasons Ballroom (IN-PERSON ONLY)
3:25pm - 3:55pm	THE UNTAPPED NETWORK: EMPLOYEES AS BRAND CREATORS Employee-generated content is everywhere but it’s hard for brands to manage and scale. From brand safety to creative control, how can companies oversee what employees post while ensuring it represents the brand? Brand Networks, the leader in employee creator programs, will share how they helped Rainbow Shops scale from zero to thousands of pieces of content in just weeks. Attendees will learn the tools and frameworks needed to curate, monitor, and scale employee content quickly and safely. Learn how to harness this powerful form of social content at scale. David Cost Chief Digital Officer Rainbow Shops Maria-Angela Sanzone Head of Partnerships Brand Networks View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
3:55pm - 4:30pm	UTILIZING CREATOR CONTENT BEYOND SOCIAL Creator content doesn’t have to stop at social feeds. In this session, Derek Schoen of MGM Resorts will share how his team takes influencer content and infuses it across their broader advertising ecosystem. He’ll cover real results, key lessons learned, and the pitfalls to avoid when scaling creator content beyond social platforms. Attendees will also get a look at where MGM Resorts is headed next, and how brands can unlock more value from creator content moving forward. Derek Schoen Vice President, Integrated Media Strategy MGM Resorts International View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
4:30pm - 4:40pm	CLOSING REMARKS Julie Weitzner SVP, Media Practice ANA	Four Seasons Ballroom (HYBRID)
5:30pm - 7:00pm	EVENING RECEPTION & SPEAKER MEET AND GREETS Join attendees and speakers for a reception featuring cocktails, hors d’oeuvres, and a variety of light bites. A relaxed, open‑flow format will allow for networking throughout the evening, including with our speakers and creator marketing thought leaders.	Four Seasons Foyer (IN-PERSON ONLY)
Wednesday, February 25, 2026
7:00am	REGISTRATION OPEN	Four Seasons Foyer (IN-PERSON ONLY)
8:00am - 9:00am	BREAKFAST (Sponsored by Meltwater)	Four Seasons Ballroom (IN-PERSON ONLY)
8:00am - 8:30am	BREAKFAST ROUNDTABLE DISCUSSIONS On the first full day of the Creator Marketing Conference, we’ll be offering themed and facilitated breakfast conversations on topics including: Getting Started with Creators Creator Identification & Selection Creator Marketing Measurement Mitigating Risk When Working with Creators Powering Social SEO with Creator Content Tapping Employees As Creators Influencer Marketing Agency Compensation Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend. No need to register in advance however availability is on a first come basis.	Four Seasons Ballroom (IN-PERSON ONLY)
8:30am - 8:45am	HUMAN BY DESIGN: CREATORS IN AN AI-POWERED WORLD As AI reshapes how content is created and scaled, authenticity has become the most valuable currency in creator marketing. In this session, Meltwater and Snap come together to explore how brands can embrace innovation without losing the human stories that audiences actually connect with. Hear directly from Snap on how its creator community is leading with originality, fun, and real-time storytelling and why imperfect, in-the-moment content often outperforms polished production. Meltwater will showcase how social intelligence and AI can support creators and brands alike, helping identify emerging trends, optimize partnerships in real time, and build creator relationships rooted in trust, creativity, and long-term impact. Guy Avigdor Head of Influencer Marketing Meltwater Fintan Gillespie Global Director, Ads Partnerships Group Snap Inc.	Four Seasons Ballroom (HYBRID)
9:00am - 9:05am	WELCOME REMARKS Leah Marshall Vice President, Digital & Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)
9:05am - 9:40am	INFLUENCING BEHAVIOR BY LEVERAGING CULTURE According to Dr. Marcus Collins, true cultural engagement is the most powerful vehicle for influencing behavior. Brands who lead culture tend to be more successful than those who simply follow trends. In this keynote by the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, learn which brands are leading culture and their formula for success. Dr. Marcus Collins Best Selling Author, For The Culture Clinical Professor, Ross School of Business, University of Michigan View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
9:40am - 10:15am	AI + CREATORS: UNLOCKING AUDIENCES YOU HAVEN’T MET YET In today’s social landscape, brands face a significant trust gap where consumers increasingly scroll past polished, brand-led messaging in favor of authentic, human connections. This session explores how to bridge that gap by leaning into the power of creator-led partnerships and an organic-first mindset. Attendees will learn a practical framework for choosing the right partners based on lifestyle alignment and audience behavior, moving away from rigid guardrails toward collaborative briefs that empower a creator’s unique voice. By prioritizing real-life experiences and "content-first" storytelling, brands can design channel-native campaigns that earn attention and build lasting credibility without forcing the product. Chris Irwin Head of Brand & Creative Barclays U.S. Elizabeth Hall Managing Director IRIS View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
10:15am - 10:50am	DON’T ROLL THE DICE ON INFLUENCE: LEGAL WATCH OUTS FOR BRAND-CREATOR PARTNERSHIPS This session will provide the legal perspective on influencer marketing covering issues including negotiating deals, developing strong contracts, influencer disclosure and compliance, legal review of influencer posts, and other risk mitigation musts. You’ll leave with a practical checklist for contracting with creators and an understanding of the latest legal watch outs. Keri Bruce Partner, Entertainment & Media Industry Group Reed Smith Katie Goldstein Global Head of Policy and Regulatory Affairs SuperAwesome (formerly Epic Games) View Event Recap and Related Materials	Four Seasons Ballroom (HYBRID)
10:50am - 11:05am	NETWORKING BREAK	Four Seasons Foyer (IN-PERSON ONLY)
11:05am - 11:40am	FROM CRISIS TO BLOCKBUSTER: THE EVOLUTION OF A BESTSELLER Discover how Penguin Random House elevated JAMES by Percival Everett into a breakout literary and cultural hit. Hear how the marketing team at Random House Group skillfully navigated the challenges posed by an actors’ and writers’ strike, leveraged creator partnerships, and built organic buzz with compelling storytelling to propel the novel to #1 on the New York Times list. From campaign architecture to creator activations, this session will delve into the tactical and emotional strategies that made JAMES a breakout success. Milena Brown VP Marketing Penguin Random House View Event Recap	Four Seasons Ballroom (HYBRID)
11:40am - 12:15pm	CLIENT VS. CREATOR: A GAME SHOW Join us as we close out the Creator Conference with the ultimate Vegas game show on the ANA stage… Client vs. Creator! Our host Finola Austin will pose questions to a marketer and a social media star about some of the toughest challenges in the world of influencer marketing brand partnerships. We’ll see when their answers match up and when they clash, all in the style of the iconic retro TV show, The Newlywed Game. Finola will then lead a discussion about the disconnects that arise when creators and clients collide and how agencies and marketers can turn nascent partnerships into matches made in heaven. Finola Austin VP, Creative & Client Strategy Linqia Reneze Lopez @Sincerelyreneze Creator Jasmine Brown Manager, Brand Marketing United Airlines View Event Recap	Four Seasons Ballroom (HYBRID)
12:15pm - 12:20pm	CLOSING REMARKS Leah Marshall Vice President, Digital & Influencer Marketing ANA	Four Seasons Ballroom (HYBRID)

11:30am

REGISTRATION OPEN

Four Seasons Foyer (IN-PERSON ONLY)

1:00pm
- 1:10pm

WELCOME REMARKS

Leah Marshall: Vice President, Digital and Influencer Marketing ANA

Four Seasons Ballroom (HYBRID)

1:10pm
- 3:10pm

HACKATHON FOR GOOD

The 2026 Creator Marketing Conference will kick off an interactive Hackathon for Good that engages attendees in a creative group brainstorm around how one nonprofit, Children’s Miracle Network Hospitals, can better leverage creators and social media. Working in small groups, participants will apply creator marketing strategies to a real-world challenge: helping the non-profit to amplify their mission and impact with creators.

Four Seasons Ballroom (HYBRID)

1:10pm
- 1:30pm

HACKATHON PART 1: CREATIVE BRIEFING

The Hackathon for Good will begin with an on-stage conversation between the conference host and a CMN Hospitals marketing leader. Using a creative brief format, attendees will learn the target audience for their social campaigns and past barriers when trying to use creators.

Hayley Virta: Senior Director, Digital Marketing Children’s Miracle Network Hospitals

View Event Recap

Four Seasons Ballroom (HYBRID)

1:30pm
- 2:05pm

HACKATHON PART 2: INSIDE THE CREATOR'S MIND- TURNING CONTENT INTO BRAND VALUE

Behind every brand partnership is a creator who knows how to balance creativity with strategy. In this session, hear directly from a creator who'll pull back the curtain on their creative process for developing authentic and engaging content that drives results while resonating with their audience. Through personal stories and real-world examples, they’ll share how they find inspiration, weave brand messages into their own narrative, and build content that both their audiences and partners love. Attendees will get a behind-the scenes look at:

The art of idea generation: How creators turn inspiration into content that resonates with their audience while meeting brand objectives
How tapping culture and trends fuels authentic storytelling
Best practices for turning brand creative briefs into meaningful and relatable content
Strategies for balancing brand guidelines with authentic storytelling and creativity

Josh Rosenberg: Co-Founder & CEO Day One Agency

Tiff Baira

TikTok & Lifestyle Creator

Gab Bois

Multidisciplinary Artist & Designer

View Event Recap

Four Seasons Ballroom (HYBRID)

2:05pm
- 3:10pm

HACKATHON PART 3: INTERACTIVE BRAINSTORM

Attendees will be divided into collaborative groups to generate fresh campaign ideas. While everyone will be working together to support CMN Hospitals, all participants will leave with tools and creative strategies they can bring back to their organizations and apply in their marketing roles. At the close, a select number of groups will have the opportunity to have a leader come up to a mic and share their best creative ideas with the larger audience.

In-Person Host:

Leah Marshall

Vice President, Digital and Influencer Marketing ANA

Virtual Host:

Nilam Patel

Consultant, Social Media - Ambassadors and Influencers Nationwide

Four Seasons Ballroom (HYBRID)

3:10pm
- 3:35pm

NETWORKING BREAK

Four Seasons Foyer (IN-PERSON ONLY)

3:35pm
- 4:10pm

STANLEY 1913: THE 100-YEAR OVERNIGHT SUCCESS- BUILDING A DIGITAL-FIRST BRAND FROM A CENTURY OF LEGACY

How did a 110+ year-old brand become a cultural must-have of today? Learn how Stanley 1913 redefined enduring quality, proving its relevance in unexpected ways. The brand's ascent from supporting America’s workforce to a global cultural fixture is a story of crafted moments and genuine connection, seamlessly integrating into consumers' lives. Learn how Stanley 1913 strengthened its cultural relevance through a strategic pivot to a digital-first marketing approach and successfully leveraged authentic collaborations and expanded into performance products to cement its place in the modern consumer landscape.

Kate Ridley: Chief Brand Officer PMI WW Brands LLC (Stanley 1913)

View Event Recap and Related Materials

Four Seasons Ballroom (HYBRID)

4:10pm
- 4:40pm

DRIVING RESULTS THROUGH BRIDGING INFLUENCER MARKETING AND RETAIL PERFORMANCE

For today's CPG brands, influencer marketing has become essential to building retail presence and driving consumer consideration. The ones that are winning are moving beyond vanity metrics to create content strategies that support their retail partners and strengthen brand visibility where it matters most. In this session, we explore how Quest Nutrition is working with influencers to produce compelling content that can be repurposed across channels, amplified through paid media, and designed to drive high-intent traffic to retail partners. Learn how Quest is building scalable creator programs that deliver both brand consideration and measurable retail support.

Lyle Stevens: Co-Founder and Chief Strategy Officer Later

Grace Niu

Influencer Marketing Manager, Brand Engagement Quest Nutrition

View Event Recap and Related Materials

Four Seasons Ballroom (HYBRID)

4:40pm
- 5:15pm

BUILDING A MORE INTREPID AMERICA: PURPOSE, PRODUCT, AND THE POWER OF STORYTELLING

As the line between creators and brands continues to blur, Intrepid Travel, the world’s largest B Corp-certified adventure travel company, is redefining how purpose-driven storytelling fuels growth. Learn how Intrepid is evolving its brand presence and product portfolio to better connect with U.S. travelers, including the introduction of new Short Breaks that meet Americans’ appetite for meaningful, flexible experiences. And hear how Intrepid’s sustainability leadership and authentic creator partnerships are inspiring travelers to explore responsibly—and why aligning mission with message is the key to building lasting brand love.

Louise Laing: VP of Marketing Intrepid Travel

View Event Recap and Related Materials

Four Seasons Ballroom (HYBRID)

5:15pm
- 5:20pm

CLOSING REMARKS

Leah Marshall: Vice President, Digital & Influencer Marketing ANA

Four Seasons Ballroom (HYBRID)

5:30pm
- 6:30pm

NETWORKING RECEPTION

Four Seasons Foyer (IN-PERSON ONLY)

6:30pm

DINNER ON YOUR OWN

Four Seasons Foyer (IN-PERSON ONLY)

7:00am

REGISTRATION OPEN

Four Seasons Ballroom (IN-PERSON ONLY)

8:00am
- 9:00am

BREAKFAST

Four Seasons Ballroom (IN-PERSON ONLY)

8:00am
- 8:30am

BREAKFAST ROUNDTABLE DISCUSSIONS

On the first full day of the Creator Marketing Conference, we’ll be offering themed and facilitated breakfast conversations on topics including:

Getting Started with Creators
Creator Identification & Selection
Creator Marketing Measurement
Mitigating Risk When Working with Creators
Powering Social SEO with Creator Content
Tapping Employees As Creators
Influencer Marketing Agency Compensation

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend. No need to register in advance however availability is on a first come basis.

Four Seasons Ballroom (IN-PERSON ONLY)

8:30am
- 8:45am

ENGINEERING SOCIAL MEDIA PERFORMANCE IN CULTURE: WHAT THE SUPER BOWL IS TEACHING US

The Super Bowl is the biggest advertising moment of the year, but social media is where its true impact is measured. In this session, hear early insights from a real-time analysis of Super Bowl advertising and cultural conversation across platforms including TikTok, Instagram, and YouTube. Rather than recapping which ads were most talked about, hear how awareness, engagement, and sentiment work together to drive social performance, and how creative strategy, media decisions, and creator involvement influence outcomes in high-stakes cultural moments. Designed for senior marketers, this session offers a clear, data-driven framework for understanding what drives social media performance and how to apply these learnings beyond the Super Bowl.

Nicholas Spiro: Chief Commercial Officer Viral Nation

View Event Recap and Related Materials

Four Seasons Ballroom (HYBRID)

9:00am
- 9:05am

PINTEREST WELCOME REMARKS

Lauren Glaubach: Vice President, Global Content Partnerships Pinterest

Four Seasons Ballroom (HYBRID)

9:05am
- 9:40am

CREATORS: MARKETING’S NEXT GROWTH ENGINE

Creator marketing has moved from experimental to essential, and it’s reshaping how brands drive growth. Spending reached an estimated $37.1 billion in 2025, underscoring its role as a critical driver of brand performance. In this session, hear from ANA’s CEO as they outline why creators are one of the most powerful forces in marketing today and how marketers can unlock even greater value by integrating creators strategically across the marketing mix. Then hear from the Conference host and Chief Brand Communications Officer at Unilever on why the CPG giant recently made a dramatic shift toward creator-led marketing, how it restructured internally to support that shift, and how other brands can successfully scale creators as a core driver of growth.

Casey DePalma McCartney: Chief Brand Communications Officer Unilever

Bill Duggan

Group EVP ANA

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

View Event Recap

Four Seasons Ballroom (HYBRID)

9:40am
- 9:50am

HOST WELCOME REMARKS

Leah Marshall: Vice President, Digital & Influencer Marketing ANA

Four Seasons Ballroom (HYBRID)

9:50am
- 10:25am

MICROSOFT’S B2B CREATOR PLAYBOOK

B2B marketing is no longer just about selling products, it’s about connecting with people in meaningful and memorable ways and Microsoft is redefining how creators accomplish that. This session will take attendees behind the scenes of Microsoft’s approach to B2B influencer marketing, showing how they blend creativity, data, and collaboration to craft content that resonates. Learn how they identify and collaborate with creators, integrate content across digital channels, and measure ROI in complex B2B ecosystems. From creative ideation to execution and analytics, learn how Microsoft transforms creator-led marketing into a scalable and impactful growth engine.

Kevin Frankenfeld: Head of Creators & Fandom Microsoft

Evan Horowitz

CEO Movers+Shakers

View Event Recap and Related Materials

Four Seasons Ballroom (HYBRID)

10:25am
- 11:00am

TURNING DMs INTO DIALOGUE: COMMUNITY-DRIVEN CREATOR MARKETING

For eos, “community” is not a buzzword, it’s the brand’s greatest differentiator. Recognized as having one of beauty’s most engaged brand communities, eos shows that creators are not just collaborators but co-authors of its story. This session will highlight how creators shape its campaigns, inspire innovation, and amplify authentic brand love. Hear how at eos, creators fuel community, drive loyalty, tap cultural relevance, and spark long-term growth.

Lia Stewart: Creator Marketing Manager eos

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Four Seasons Ballroom (HYBRID)

11:00am
- 11:20am

NETWORKING BREAK

Four Seasons Ballroom (IN-PERSON ONLY)

11:20am
- 11:55am

TURBOCHARGED: HOW 7-ELEVEN FUELS BRAND GROWTH THROUGH CAR CULTURE

Discover how 7-Eleven identified key customer fandoms—gaming, sports, music, and car culture, and leveraged creators to authentically connect with these passionate communities. This session will take you inside 7-Eleven’s evolving approach to car culture, share real-world examples of influencer partnerships, and reveal how impact is measured to ensure these collaborations drive brand growth.

Marissa Eddings: Head of Brand, Advertising, Media 7-Eleven

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Four Seasons Ballroom (HYBRID)

11:55am
- 12:30pm

FINDING AUTHENTICITY AND CONVERSION ON PINTEREST

Learn how Pinterest’s creator ecosystem drives discovery, inspiration, and action. Using brand and creator examples, Lauren Glaubach, VP of Global Content Partnerships, will share how advertisers are able to reach intentional audiences, ride Gen Z trends, and convert inspiration into action with evergreen organic content, collages, and shoppable formats in a positive, brand‑safe environment.

Lauren Glaubach: Vice President, Global Content Partnerships Pinterest

Dana Paolucci

Head of PR & Influencer Marketing Dove North America

Four Seasons Ballroom (HYBRID)

12:30pm
- 1:45pm

LUNCH

Four Seasons Ballroom (IN-PERSON ONLY)

1:30pm
- 1:45pm

CREATORS AS CONTENT AND CONVERSION ENGINES

How do modern brands scale creator, UGC and influencer programs without sacrificing quality, compliance, or speed? This session breaks down how leading brands are using Cohley to unlock content at enterprise scale, while staying brand safe and performance-driven. Hear real-world examples from brands and agencies generating thousands of assets annually, showing how AI-powered analysis, rights-approved content, and collaborative workflows make it possible for brands to move faster and meet today’s content demands without adding headcount or risk.

Erin McCarthy: Chief of Staff Cohley

Jenn Wang

Chief Customer Officer Cohley

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Four Seasons Ballroom (HYBRID)

1:45pm
- 2:20pm

OPTIMIZING INFLUENCER MARKETING INVESTMENT & REDUCING WASTE

The ANA Influencer Marketing Working Group is an invite-only community of client-side marketers who identify areas of waste in influencer marketing and remedies to optimize influencer marketing investment. This session will share learnings from the group around influencer selection, models for influencer management, contracting, measurement, and more.

Bill Duggan: Group EVP ANA

Shannon Goldberg

Senior Director, Entertainment & Influencer Marketing St. Jude Children’s Research Hospital

Nicolina Johnson

Senior Brand Manager La-Z-Boy

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Four Seasons Ballroom (HYBRID)

2:20pm
- 2:35pm

SOCIAL SEARCH, AI & THE POWER OF CREATORS

Consumers no longer start with Google when searching for products, they now turn to TikTok, Instagram, and AI. Learn how creators and user-generated content shape these algorithms, why “signal shaping” is becoming the new SEO, and what forward-thinking brands must do to secure visibility and influence purchase decisions in this new era of product discovery.

Kristen Wiley: CEO Statusphere

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Four Seasons Ballroom (HYBRID)

2:35pm
- 3:05pm

MASTERING MICRO-MOMENTS

Nana Bediako, Meta’s Global Head for Creators and Creative Strategy at Creative Shop, will deliver a keynote on how modern brands can turn organic content into high-performing paid campaigns—without losing what made it work in the first place. Drawing on proven best practices across strategy, creative, and measurement, Nana will share a practical framework for scaling creator-led storytelling from “post” to performance, and for building more agile, connected teams that move faster from insight to execution. Attendees will leave with clear takeaways on how to maximize the impact of both organic and paid efforts—and how creator partnerships and partnership ads can help brands do more with the content they already have.

Nana Bediako: Global Creators and Creativity Lead, Creative Shop Meta

Four Seasons Ballroom (HYBRID)

3:05pm
- 3:25pm

NETWORKING BREAK

Four Seasons Ballroom (IN-PERSON ONLY)

3:25pm
- 3:55pm

THE UNTAPPED NETWORK: EMPLOYEES AS BRAND CREATORS

Employee-generated content is everywhere but it’s hard for brands to manage and scale. From brand safety to creative control, how can companies oversee what employees post while ensuring it represents the brand? Brand Networks, the leader in employee creator programs, will share how they helped Rainbow Shops scale from zero to thousands of pieces of content in just weeks. Attendees will learn the tools and frameworks needed to curate, monitor, and scale employee content quickly and safely. Learn how to harness this powerful form of social content at scale.

David Cost: Chief Digital Officer Rainbow Shops

Maria-Angela Sanzone

Head of Partnerships Brand Networks

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Four Seasons Ballroom (HYBRID)

3:55pm
- 4:30pm

UTILIZING CREATOR CONTENT BEYOND SOCIAL

Creator content doesn’t have to stop at social feeds. In this session, Derek Schoen of MGM Resorts will share how his team takes influencer content and infuses it across their broader advertising ecosystem. He’ll cover real results, key lessons learned, and the pitfalls to avoid when scaling creator content beyond social platforms. Attendees will also get a look at where MGM Resorts is headed next, and how brands can unlock more value from creator content moving forward.

Derek Schoen: Vice President, Integrated Media Strategy MGM Resorts International

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Four Seasons Ballroom (HYBRID)

4:30pm
- 4:40pm

CLOSING REMARKS

Julie Weitzner: SVP, Media Practice ANA

Four Seasons Ballroom (HYBRID)

5:30pm
- 7:00pm

EVENING RECEPTION & SPEAKER MEET AND GREETS

Join attendees and speakers for a reception featuring cocktails, hors d’oeuvres, and a variety of light bites. A relaxed, open‑flow format will allow for networking throughout the evening, including with our speakers and creator marketing thought leaders.

Four Seasons Foyer (IN-PERSON ONLY)

7:00am

REGISTRATION OPEN

Four Seasons Foyer (IN-PERSON ONLY)

8:00am
- 9:00am

BREAKFAST

Four Seasons Ballroom (IN-PERSON ONLY)

8:00am
- 8:30am

BREAKFAST ROUNDTABLE DISCUSSIONS

On the first full day of the Creator Marketing Conference, we’ll be offering themed and facilitated breakfast conversations on topics including:

Getting Started with Creators
Creator Identification & Selection
Creator Marketing Measurement
Mitigating Risk When Working with Creators
Powering Social SEO with Creator Content
Tapping Employees As Creators
Influencer Marketing Agency Compensation

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend. No need to register in advance however availability is on a first come basis.

Four Seasons Ballroom (IN-PERSON ONLY)

8:30am
- 8:45am

HUMAN BY DESIGN: CREATORS IN AN AI-POWERED WORLD

As AI reshapes how content is created and scaled, authenticity has become the most valuable currency in creator marketing. In this session, Meltwater and Snap come together to explore how brands can embrace innovation without losing the human stories that audiences actually connect with. Hear directly from Snap on how its creator community is leading with originality, fun, and real-time storytelling and why imperfect, in-the-moment content often outperforms polished production. Meltwater will showcase how social intelligence and AI can support creators and brands alike, helping identify emerging trends, optimize partnerships in real time, and build creator relationships rooted in trust, creativity, and long-term impact.

Guy Avigdor: Head of Influencer Marketing Meltwater

Fintan Gillespie

Global Director, Ads Partnerships Group Snap Inc.

Four Seasons Ballroom (HYBRID)

9:00am
- 9:05am

WELCOME REMARKS

Leah Marshall: Vice President, Digital & Influencer Marketing ANA

Four Seasons Ballroom (HYBRID)

9:05am
- 9:40am

INFLUENCING BEHAVIOR BY LEVERAGING CULTURE

According to Dr. Marcus Collins, true cultural engagement is the most powerful vehicle for influencing behavior. Brands who lead culture tend to be more successful than those who simply follow trends. In this keynote by the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, learn which brands are leading culture and their formula for success.

Dr. Marcus Collins: Best Selling Author, For The Culture Clinical Professor, Ross School of Business, University of Michigan

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Four Seasons Ballroom (HYBRID)

9:40am
- 10:15am

AI + CREATORS: UNLOCKING AUDIENCES YOU HAVEN’T MET YET

In today’s social landscape, brands face a significant trust gap where consumers increasingly scroll past polished, brand-led messaging in favor of authentic, human connections. This session explores how to bridge that gap by leaning into the power of creator-led partnerships and an organic-first mindset. Attendees will learn a practical framework for choosing the right partners based on lifestyle alignment and audience behavior, moving away from rigid guardrails toward collaborative briefs that empower a creator’s unique voice. By prioritizing real-life experiences and "content-first" storytelling, brands can design channel-native campaigns that earn attention and build lasting credibility without forcing the product.

Chris Irwin: Head of Brand & Creative Barclays U.S.

Elizabeth Hall

Managing Director IRIS

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Four Seasons Ballroom (HYBRID)

10:15am
- 10:50am

DON’T ROLL THE DICE ON INFLUENCE: LEGAL WATCH OUTS FOR BRAND-CREATOR PARTNERSHIPS

This session will provide the legal perspective on influencer marketing covering issues including negotiating deals, developing strong contracts, influencer disclosure and compliance, legal review of influencer posts, and other risk mitigation musts. You’ll leave with a practical checklist for contracting with creators and an understanding of the latest legal watch outs.

Keri Bruce: Partner, Entertainment & Media Industry Group Reed Smith

Katie Goldstein

Global Head of Policy and Regulatory Affairs SuperAwesome (formerly Epic Games)

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Four Seasons Ballroom (HYBRID)

10:50am
- 11:05am

NETWORKING BREAK

Four Seasons Foyer (IN-PERSON ONLY)

11:05am
- 11:40am

FROM CRISIS TO BLOCKBUSTER: THE EVOLUTION OF A BESTSELLER

Discover how Penguin Random House elevated JAMES by Percival Everett into a breakout literary and cultural hit. Hear how the marketing team at Random House Group skillfully navigated the challenges posed by an actors’ and writers’ strike, leveraged creator partnerships, and built organic buzz with compelling storytelling to propel the novel to #1 on the New York Times list. From campaign architecture to creator activations, this session will delve into the tactical and emotional strategies that made JAMES a breakout success.

Milena Brown: VP Marketing Penguin Random House

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Four Seasons Ballroom (HYBRID)

11:40am
- 12:15pm

CLIENT VS. CREATOR: A GAME SHOW

Join us as we close out the Creator Conference with the ultimate Vegas game show on the ANA stage… Client vs. Creator! Our host Finola Austin will pose questions to a marketer and a social media star about some of the toughest challenges in the world of influencer marketing brand partnerships. We’ll see when their answers match up and when they clash, all in the style of the iconic retro TV show, The Newlywed Game. Finola will then lead a discussion about the disconnects that arise when creators and clients collide and how agencies and marketers can turn nascent partnerships into matches made in heaven.