How MGM Turns Creator Content into Full-Funnel Creative
MGM Resorts shared how to scale creator content across the broader advertising ecosystem without losing authenticity
At the 2026 ANA Creator Marketing Conference, Derek Schoen, VP of integrated media strategy at MGM Resorts International, explained how MGM treats social media as the starting point for creator content and then scales those assets across paid media, owned channels, and on-property environments.
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