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  • FedEx’s Appeal to B2B SMB

     REGGIE Awards   April 22, 2024  

    FedEx Office had seen success with enterprise business owners, but to drive incremental revenue, they needed to attract a new segment: small and medium business owners (SMBs).

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  • Marketing News Quiz for April 20, 2024

     Marketing News Quiz   April 20, 2024  

    In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.

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  • Sparking an Emotional Connection in B2B Marketing

     B2B   April 19, 2024  

    A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.

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  • How Eaton Turned IT Heroes into Comic-Book Heroes

     REGGIE Awards   April 17, 2024  

    Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.

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  • Lenovo Partnered with Queen Latifah to Help SMBs

     REGGIE Awards   April 17, 2024  

    In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.

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  • HP Triumphs with ABM Campaign

     REGGIE Awards   April 17, 2024  

    HP launched its Subscription Management Service with a data-driven ABM campaign across multiple digital channels. The campaign achieved exceptional results, surpassing lead generation targets by 179 percent, doubling the email open rate average, and achieving a click-through rate seven times higher than the industry benchmark.

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  • Is the Data and Tech Revolution Detaching Marketers from Humanity?

     Podcast Clips   April 10, 2024  

    Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.

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  • Marketing News Quiz for April 6, 2024

     Marketing News Quiz   April 6, 2024  

    In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.

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  • The Return of Live Events

     B2B   April 5, 2024  

    Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.

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  • AI Campaigns and Case Studies

     Industry Insights   March 29, 2024  

    Below are case studies and campaigns that successfully utilized AI.

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  • Are You Too Late to Act on the Identity Evolution?

     Industry Insights   March 21, 2024  

    Google has finally restricted cookie support for one percent of all Chrome users. Now that the slow decline of cookies is finally upon us, brands and agencies are asking, “Is it too late to prepare new identity strategies and solutions?” Fortunately, there are steps you can take to ensure your company isn’t playing catch up.

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  • The Current State of Direct Mail Marketing

     Event Recaps   March 21, 2024  

    Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.

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  • Can B2B Marketers Keep Up with Buyers?

     B2B   March 20, 2024  

    A recent study shows that B2B buyers are two-thirds into the purchasing process before they reach out to sales reps, underscoring B2B marketers' need to feed prospects and buyers original content early in the sales funnel.

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  • B2B Email Marketing

     ASK Answers   March 20, 2024  

    How does the B2B sector approach email marketing, and how best is it handled?

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  • Are We Entering the Era of Niche Marketing?

     Podcast Clips   March 20, 2024  

    Ryan Kutscher, founder and CEO of ad agency Launch Party, says we’re moving into the era of niche marketing. So why are so many agencies and companies resisting the trend? Kutscher says fear is the driving factor.

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  • The Power of Performance Marketing in 2024

     Knowledge Partners   March 15, 2024  

    Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.

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  • Making ABM an Integral Part of Your Organization’s Strategy

     Event Recaps   March 14, 2024  

    In this roundtable discussion, topics included: identifying and replicating account-based marketing (ABM) best practices; creating ABM advocates across sales and marketing teams; and building new skills as ABM practitioners to scale expertise.

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  • Making B2B Marketing More Relatable

     B2B   March 6, 2024  

    Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.

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  • Starting a Movement: Tearing the Paper Ceiling

     Webinar Rewinds   March 6, 2024  

    In this webinar, presenters shared lessons from a movement that has galvanized a national conversation on expanding economic opportunity for the 70 million U.S workers without traditional four-year degrees called STARs (skilled through alternative routes).

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  • How to Succeed on the Full Funnel Journey

     Industry Insights   March 4, 2024  

    The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.

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