Search Results for All Content (access may be restricted)

Search returned: 1028 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Making B2B Marketing Feel Human Again

     Event Recaps   July 10, 2026  

    At the 2026 ANA Masters of B2B Marketing Conference, Michelle Lynn of Bloomberg Media explained how B2B marketing has become more efficient but less distinctive. As AI-generated content increases and targeting signals decline, marketers must shift toward human storytelling, credible proof, and practical utility to build trust and influence complex buying decisions.

    view

  • Built to Last. Built to Lead: Growing a Global Brand in the AI Era

     Event Recaps   July 9, 2026  

    At the 2026 ANA Masters of B2B Marketing Conference, Juliet Randall of SAP outlined how AI is reshaping the buying process and elevating the importance of brand clarity, trust, and alignment. She argued that strong brands will not be replaced by AI, but rather be amplified by it — making consistency, proof, and connected customer experiences essential to sustained growth.

    view

  • How Leading Companies Are Orchestrating Buyer Groups in an Age of Complexity

     Event Recaps   July 8, 2026  

    At the 2026 ANA Masters of B2B Marketing Conference, Nalina Athyantha of ServiceNow and Emily Hean of Pretzl introduced the Buyer Group Index, a new benchmark based on global research. The session explored how leading organizations orchestrate buying groups, align sales and marketing, and use data and AI to improve pipeline velocity, conversion, and revenue growth.

    view

  • From MarTech Chaos to B2B Growth Engine

     Event Recaps   July 1, 2026  

    John Hardy of the ANA and Robert Tas of McKinsey & Company introduced a new B2B marketing technology (martech) playbook built on global CMO research. They outlined how leading organizations align marketing and sales, integrate martech systems, and use data and AI to orchestrate account-based journeys that drive pipeline and revenue growth.

    view

  • How AI Is Reshaping B2B Discovery

     Leading Edge   June 17, 2026  

    AI-led discovery is reshaping B2B buying, compressing early research and reducing visible intent signals. Marketers must influence demand earlier as AI-driven answers reshape how buyers research and decide.

    view

  • B2B Marketers Reevaluate How They Engage Their Audiences

     B2B   June 15, 2026  

    B2B buyers are reshaping how they evaluate vendors, with 94 percent now using generative artificial intelligence during purchasing. Marketers may need to rethink content, segmentation, and messaging to stay visible and relevant.

    view

  • The Confident B2B Marketer 2026

     Research Reports   June 15, 2026  

    A Confident Marketer is a senior B2B marketing leader who is confident in their ability to measure marketing's impact on financial performance. In 2025, 39 percent of senior B2B marketers qualified. In 2026, 59 percent do. Learn about 12 behaviors that consistently separate Confident Marketers from their less confident peers.

    view

  • Report: Awareness and Conversion Account for Nearly Two-Thirds of Media Spending

     Marketing News   June 10, 2026  

    Awareness and conversion now claim nearly two-thirds of total media spending, according to a new Gartner survey of 401 CMOs. The shift toward digital channels and customer acquisition may signal a lasting realignment in how marketing budgets are structured.

    view

  • SAS Rebuilds B2B Measurement for the AI Search Era

     Event Recaps   June 5, 2026  

    SAS is dismantling its lead-based measurement model as artificial intelligence search reshapes how B2B buyers discover vendors before ever contacting sales. Michele Eggers details how new upstream metrics and buyer-group tracking could redefine pipeline accountability for B2B marketers.

    view

  • DemandBird Introduces New B2B Social Media Management Platform

     Marketing News   May 26, 2026  

    DemandBird launches a B2B social media management platform designed to consolidate campaign execution, approvals, and reporting in one system.

    view

  • Winning as a B2B Brand in the Age of Gen AI Search

     CMO Content   May 20, 2026  

    B2B marketers are facing a defining inflection point: as generative AI search reshapes how buyers discover, evaluate, and trust brands, the playbook that worked yesterday is no longer enough. This presentation tackles the two most pressing questions CMOs are asking right now: how do we get cited in AI search results as click-through rates plummet, and how do we build authentic human connection when AI is the mediator?

    view

  • The Kraft Heinz Co. Fires up the Grill for New Ad Campaign

     Marketing News   May 13, 2026  

    Kraft Heinz on Tuesday launched "The United Tastes of America," the condiment company's largest-ever portfolio campaign. The campaign ties HEINZ, Oscar Mayer, and other brands to America's 250th anniversary taking place this summer.

    view

  • B2B Sales and Marketing Alignment

     ASK Answers   May 12, 2026  

    How can I align my marketing and sales departments to improve leads and revenue?

    view

  • LinkedIn Debuts Ads Agency Certification

     Marketing News   May 7, 2026  

    LinkedIn introduces the LinkedIn Ads Agency Certification, creating a standardized way for B2B brands to assess agency expertise on the platform. The move could reshape how marketers evaluate partners, credentials, and accountability in social media advertising.

    view

  • AI Didn’t Kill Creativity. It Removed the Alibi.

     Webinar Rewinds   May 7, 2026  

    AI is now infrastructure. Not innovation. This webinar explored why generative sameness is a leadership problem, not a technology problem, where AI should accelerate execution and where human judgment must override it, and more.

    view

  • 2026 World’s Most Valuable B2B Brands

     Research Reports   April 30, 2026  

    The world’s most valuable B2B brands are, consistently, the organizations that have achieved the highest levels of marketing mastery. They understand that brand is not separate from demand—it is what makes demand possible, scalable, and more effective over time.

    view

  • Report: Just 10 Percent of B2B Marketers Are Confident They're Reaching the Right Accounts

     Marketing News   April 27, 2026  

    Just 10 percent of B2B marketers say they are confident they are reaching the right accounts, according to a new AdExchanger, Bombora, and PrograMetrix study. The findings suggest measurement approaches may be lagging behind increasingly complex, full-funnel B2B campaigns.

    view

  • B2B Marketers Face a Crossroads

     B2B   April 20, 2026  

    B2B marketers face a fundamental shift in their business practices as artificial intelligence, new media channels, and digital platforms reshape buying cycles, measurement, and content strategy — pushing marketing teams to prove their value and earn the confidence of upper management.

    view

  • Report: Vast Majority of B2B Firms Are Invisible in AI Discovery

     Marketing News   April 8, 2026  

    Only 4.3 percent of B2B companies show up in artificial intelligence queries for early-stage marketers, according to "2026 2X AI Visibility Index" released on Tuesday by 2X, a go-to-market services platform for B2B organizations. The remaining 95.7 percent of companies mainly appear in searches where buyers are already familiar with the company.

    view

  • Marketing News Quiz for April 3, 2026

     Marketing News Quiz   April 3, 2026  

    In this week's marketing news quiz: A report on global media usage in 2025 by PQ Media, The Conference Board's ominous findings on CMO confidence levels, Coca-Cola's latest campaign, and more.

    view

1234567 >>  Last (50)