Built to Last. Built to Lead: Growing a Global Brand in the AI Era
Juliet Randall of SAP explained how clarity, alignment, and trust — not volume — enable brands to scale growth and remain competitive as AI reshapes the buying process
At the 2026 ANA Masters of B2B Marketing Conference, Juliet Randall of SAP outlined how AI is reshaping the buying process and elevating the importance of brand clarity, trust, and alignment. She argued that strong brands will not be replaced by AI, but rather be amplified by it — making consistency, proof, and connected customer experiences essential to sustained growth.
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