SAS Rebuilds B2B Measurement for the AI Search Era
Michele Eggers explains how SAS is shifting from website-centric, lead-based measurement to AI discoverability, buyer-group tracking, and shared pipeline accountability
SAS is dismantling its lead-based measurement model as artificial intelligence search reshapes how B2B buyers discover vendors before ever contacting sales. Michele Eggers details how new upstream metrics and buyer-group tracking could redefine pipeline accountability for B2B marketers.
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