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  • How DoorDash Uses 'Policy Marketing' to Grow Its Brand

     Event Recaps   July 9, 2026  

    DoorDash is turning policy engagement into a brand-building discipline — and the results are measurable. A 28-point lift in issue support and a 9-point gain in brand favorability suggest that marketers willing to engage on policy could unlock growth others are leaving behind.

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  • Werther's Tunes Up Its Marketing Efforts with New Ad Campaign

     Marketing News   July 8, 2026  

    Werther's Original is launching a new music subgenre, Soft Caramel Rock, and a retro sweepstakes to celebrate its soft caramels. The campaign taps nostalgia marketing and may signal a broader shift in how candy brands connect with consumers.

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  • New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

     Marketing News   July 7, 2026  

    Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.

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  • Mike's Hot Honey Partners with The Roots' Tariq Trotter for New Marketing Effort

     Marketing News   July 2, 2026  

    Mike's Hot Honey debuts a short film starring Tariq "Black Thought" Trotter of The Roots as the centerpiece of a nationwide campaign. The effort shifts from awareness to ambassador recruitment, inviting fans to join a commission-based community that could reshape how the brand drives sales.

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  • Reddit Debuts New Campaign Celebrating Human Connection

     Marketing News   June 29, 2026  

    Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

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  • Evolution Over Revolution: Why the Strongest Brands Are Rejecting Reinvention

     Leading Edge   June 29, 2026  

    Brand evolution is overtaking reinvention as leading brands prioritize equity, clarity, and stability, according to Fratzke's 2026 Brand Strategy Playbook. Survey data shows marketers favor research, storytelling, and strategy over sweeping rebrands that could dilute trust.

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  • Marketing News Quiz for June 2026

     Marketing News Quiz   June 26, 2026  

    In this month's marketing news quiz: a media spending survey from Gartner, a new brand campaign from Indeed, a federal privacy proposal regarding consumer data, and more.

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  • Keeping the Brand-Agency Spark Alive: Whirlpool's In-House Story

     Event Recaps   June 25, 2026  

    Whirlpool's in-house studio, WoW Studios, is rewriting how internal creative teams earn bold mandates — from immersive trade show environments to a Big Boi sweepstakes that drove measurable market share gains. The studio's "anti-manual" approach may signal a broader shift in what proximity to a brand could make possible.

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  • How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House

     Event Recaps   June 25, 2026  

    Taylor Morrison CMO Stephanie McCarty turned a two-person marketing team into a full in-house agency over seven years. Her approach may redefine how home builders and marketers of all kinds think about brand as a business asset.

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  • A Legacy Brand, Reimagined for the Member: An In-House Team's Journey

     Event Recaps   June 25, 2026  

    A 93-year-old health insurer confronts uncomfortable truths to rebuild its brand around the individual member. The Blue Cross and Blue Shield of North Carolina approach to accessibility, skepticism, and in-house partnership may reshape how legacy brands modernize.

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  • Authenticity Is the New Advantage in Award-Winning Work

     Leading Edge   June 24, 2026  

    A marketing awards judge shares what separates good entries from category leaders — connecting insight to business impact, proving ROAS, using precision with purpose, and prioritizing authenticity, equity, and scalable strategy over stunts.

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  • New Polaroid Ad Campaign Pictures the Joys of Analog

     Marketing News   June 22, 2026  

    Polaroid launches "The Best of Summer Is Analog," a campaign tied to its new Go Generation 3 camera that challenges digital overreliance through bold outdoor ads. The effort — spanning Coney Island to London — may signal a growing brand opportunity in marketing analog experiences to screen-fatigued consumers.

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  • Brands Turn Inclusivity into Business Performance

     Trends and Technology   June 22, 2026  

    Inclusive marketing is proving its business case, with new research showing it may generate three to five times higher short-term sales lift than non-inclusive advertising. Mattel, Dove, and Nissan show how embedding representation into strategy — not just creative — could reshape brand performance.

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  • Coach Looks to Redefine Luxury for Gen Z with New Brand Platform

     Marketing News   June 18, 2026  

    Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.

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  • How Saatva Used Math to Settle the Brand Versus Performance Marketing Debate

     Event Recaps   June 18, 2026  

    Saatva CMO Joe McCambley used a predictive R-squared model to connect TV impressions to branded search and market share growth. The framework could reshape how marketers justify upper-funnel spending to finance teams.

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  • Healthcare Marketing's New Rx: 5 Strategies to Build Trust and Drive Growth

     Leading Edge   June 12, 2026  

    Trust is becoming the defining constraint on growth in healthcare marketing, and brands are rethinking how they earn it. Five strategies — from zero-party data to experiential campaigns — show how marketers may build lasting consumer relationships.

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  • Rewriting the Auto Marketing Playbook

     Leading Edge   June 10, 2026  

    Nissan, Honda, and Ram are rewriting how auto brands connect with buyers as AI reshapes media planning and discovery. New data strategies and cultural marketing approaches may determine which automakers gain lasting consumer loyalty.

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  • Tropicana Looks to Make a Splash with New Ad Campaign

     Marketing News   June 8, 2026  

    Tropicana launches "Give Life Some Juice," a portfolio-wide brand campaign blending CGI and live-action to court a new generation of juice drinkers. The broad media mix for the campaign — spanning connected TV, TikTok, and experiential activations — could signal a wider industry shift toward character-driven brand storytelling.

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  • New Indeed Campaign Sets Out to Prove 'Jobs Need People'

     Marketing News   June 4, 2026  

    Indeed is launching "Jobs Need People," a brand campaign addressing the growing impersonality of job searching. With 81 percent of applicants never hearing back, the campaign may reshape how job seekers and employers connect.

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  • Bonus Episode: How Brands Are Activating Around the World Cup, with StackAdapt's Greg Joseph

     On Scope   June 4, 2026  

    The 2026 FIFA World Cup may be the most complex omnichannel activation opportunity in a generation. Greg Joseph of StackAdapt joins the On Scope podcast to explore how programmatic precision and connected storytelling could help brands move beyond broadcast and meet consumers across every leg of the journey.

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