Search Results for All Content (access may be restricted)
Search returned: 424 document(s).
-
ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies
Pulse June 29, 2026Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
view -
Inside Lenovo's Shift from Cost Savings to Strategic Power
Event Recaps June 25, 2026Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.
view -
Keeping the Brand-Agency Spark Alive: Whirlpool's In-House Story
Event Recaps June 25, 2026Whirlpool's in-house studio, WoW Studios, is rewriting how internal creative teams earn bold mandates — from immersive trade show environments to a Big Boi sweepstakes that drove measurable market share gains. The studio's "anti-manual" approach may signal a broader shift in what proximity to a brand could make possible.
view -
How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House
Event Recaps June 25, 2026Taylor Morrison CMO Stephanie McCarty turned a two-person marketing team into a full in-house agency over seven years. Her approach may redefine how home builders and marketers of all kinds think about brand as a business asset.
view -
An ANA In-House Award Winner Explains How Culture Is What Drives Stellar Creative
Event Recaps June 25, 2026Bruce Bildsten, who led Best Buy's in-house agency to ANA In-House Agency of the Year honors, argues that culture — not tools or process — drives breakthrough creative work. His framework for recruiting talent, protecting craft, and building inspiration rituals may reshape how in-house leaders think about their role.
view -
A Legacy Brand, Reimagined for the Member: An In-House Team's Journey
Event Recaps June 25, 2026A 93-year-old health insurer confronts uncomfortable truths to rebuild its brand around the individual member. The Blue Cross and Blue Shield of North Carolina approach to accessibility, skepticism, and in-house partnership may reshape how legacy brands modernize.
view -
Building Creative Culture From Nothing — and What Happens When the Plug Gets Pulled
Event Recaps June 25, 2026At the 2026 ANA In-House Agency Conference, Todd Miller shared a candid account of building The Cooler, Experian's in-house agency, from scratch into a high-performing creative operation — and what happened when it ultimately got shut down. His session offered practical lessons on culture, creativity, business integration, and the realities of operating inside complex organizations.
view -
How Wolverine Worldwide Built a Scalable In-House Engine
Event Recaps June 25, 2026The Wolverine Worldwide in-house creative and production model now handles about 90 percent of campaign work across 11 footwear and apparel brands. The integrated structure — combining strategy, studio space, and embedded talent — could redefine how brand teams measure creative capacity.
view -
Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient
Event Recaps June 25, 2026At the 2026 ANA In-House Agency Conference, Joshua Palau, VP of performance media and enablement at Pfizer, outlined how an in-house media model enables faster decision-making, stronger alignment with business goals, and improved outcomes across the patient journey.
view -
From Cost Center to Value Creator: Scaling a Modern In-House Agency
Event Recaps June 24, 2026At the 2026 ANA In-House Agency Conference, Jared Martin, VP of creative and video at Fiserv, shared a practical framework for transforming in-house creative teams into value-driving organizations. By leading like entrepreneurs, measuring cost avoidance, and scaling through cross-training, internal agencies can shift from order-takers to strategic business partners.
view -
Welcome to Saatva House: Building a Scalable System for Premium Brand Video
Event Recaps June 24, 2026At the 2026 ANA In-House Agency Conference, David Link, chief creative officer at Saatva, explained how the brand built "Saatva House," a scalable in-house production system designed to support premium video content across channels. By shifting from campaign-based production to system-based execution — and combining senior talent with AI — Saatva is redefining how brands approach creative output at scale.
view -
Managing AI Risk in Advertising Production
Event Recaps June 24, 2026Candice Kersh of Frankfurt Kurnit explained how marketers can use artificial intelligence (AI) in advertising production while limiting legal, talent, vendor, and disclosure risk.
view -
How to Drive Consumer Engagement in a Market Dominated by AI Mediocrity
Event Recaps June 24, 2026As artificial intelligence floods the market with competent but forgettable content, brands face a new threat: invisibility by mediocrity. Jason Boyer of Aquent Studios argues that human judgment and creative scarcity may be the last true differentiators.
view -
A Former Creative VP for Disney Shares Her Tips for Turning Efficient Processes into Engines for Stellar Creative
Event Recaps June 24, 2026Disney and Lionsgate veteran Jessica Klein argues that smarter systems — not fewer constraints — may unlock better creative work. Her framework for workflow visibility and intake design could reshape how in-house teams approach capacity and output.
view -
How In-House Agencies Can Use Language and Process to Show Their Value Within the Industry
Event Recaps June 23, 2026In-house agencies control an estimated $60 billion in annual spend, yet their reputations may not reflect that scale. Gully Flowers of Also Known As argues that adopting stronger language and operational systems could close the gap between what in-house teams produce and the credit they receive.
view -
From Production Studio to Growth Partner in Three Years: Splash's In-House Agency Story
Event Recaps June 23, 2026In this session, learn how Treasury Wines, purveyors of wine like Penfolds and Snoops 19 Crimes, went from no in-house capability to winning industry awards and being crowned APAC’s in-house agency of the year in just three years.
view -
How Georgia-Pacific Built an In-House Media Advantage
Event Recaps June 23, 2026At the 2026 ANA In-House Agency Conference, Georgia-Pacific’s Javier Bustillos explained how the company built an in-house media capability that improved transparency, agility, efficiency, and business performance.
view -
The Resilient Rise of the In-House Agency: 2026 State of In-Housing Report
Research Reports June 22, 2026In the ANA's latest benchmark study on the state of in-housing, jurors are five times more likely to state that “marketers are in-housing more than ever” than “marketers are pulling back from in-housing.” Fifty-three percent agree that the primary role of in-house agencies is that of a strategic partner to participate in upstream strategy and deliver bold, brand-building work.
view -
Programmatic Media: Resources
ASK Answers June 1, 2026What are some trends and best practices in programmatic media buying?
view -
In-Housing Creativity: A Conversation with Saatva's David Link
Pulse May 27, 2026Saatva chief creative officer David Link reveals how a 16-person in-house team produces more than 100 social videos and multiple TV spots a year — while saving millions. His model may signal how brands can reclaim creative control without sacrificing quality.
view