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How AI Turns Data into Smarter Marketing Decisions
Partner Content June 25, 2026Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.
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The End of Mediocrity at Scale: Making Marketing Feel Human Again
Event Recaps June 25, 2026At the 2026 ANA Masters of Data Conference presented by TikTok, Dean de la Pena of Resonate explained why marketing has become less effective — and less human. De la Pena outlined how predictive, person-level intelligence can restore understanding and enable more relevant, measurable growth.
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How Target Turns Customer Signals into Personalization at Scale
Event Recaps June 24, 2026At the 2026 ANA Masters of Data Conference, Target's Samantha Schumacher shared how the company uses first-party data, machine learning, and generative AI (gen AI) to operationalize personalization across marketing touchpoints while designing for speed, scale, and privacy.
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Healthcare Marketing's New Rx: 5 Strategies to Build Trust and Drive Growth
Leading Edge June 12, 2026Trust is becoming the defining constraint on growth in healthcare marketing, and brands are rethinking how they earn it. Five strategies — from zero-party data to experiential campaigns — show how marketers may build lasting consumer relationships.
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From First Pitch to Lifelong Fans: How the Chicago Cubs Use Email to Stack up Business Wins
Event Recaps June 5, 2026At the ANA 1-Day event "The Next Chapter of Email Evolution — From Inbox to Impact," Jen Martindale at the Chicago Cubs explained how the organization drives business results with an email program built for relevance — not volume.
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New Indeed Campaign Sets Out to Prove 'Jobs Need People'
Marketing News June 4, 2026Indeed is launching "Jobs Need People," a brand campaign addressing the growing impersonality of job searching. With 81 percent of applicants never hearing back, the campaign may reshape how job seekers and employers connect.
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How Kalmbach Tribute Drove an Overwhelming Customer Response with an Influencer Campaign
Event Recaps June 2, 2026Kalmbach Tribute's partnership with equestrian influencer Katie Van Slyke drove feeding plan requests to more than ten times the brand's baseline volume. The case study reveals how trust-first strategy and precision influencer selection could reshape growth models for niche CPG brands.
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How Category Entry Points Are Fueling Brand Growth
Webinar Rewinds June 1, 2026The secret to sustainable Brand Growth lies in understanding Category Entry Points (CEPs). In this webinar Quantilope’s Madita Brandhors demystified CEPs, detailed their crucial role in building Mental Availability, and explained how they serve as the engine for long-term brand growth.
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Wyndham and Havas: Scaling a 25-Brand Portfolio
Event Recaps May 29, 2026Wyndham Hotels & Resorts and Havas Media Network rethink portfolio marketing by aligning brand roles, audience signals, and travel occasions across 25 brands. The approach could reshape how large travel marketers balance brand building, precision media, and bookings at scale.
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Agentic Commerce: Building Trust in the New Era of AI Shopping
Knowledge Partners May 27, 2026Horizon Media's 2026 report examines how AI‑driven “agentic commerce” is reshaping consumer behavior, revealing a growing tension between convenience and control. Grounded in survey data, it outlines how trust and emotional response will determine which brands succeed in an AI‑mediated marketplace.
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How 7-Eleven Turned Car Culture into a Brand Growth Engine
Event Recaps May 2, 2026During a session at the 2026 ANA Creator Marketing Conference, Marissa Eddings explained how 7-Eleven built a creator-led fandom strategy rooted in car culture. By listening boldly, investing in community credibility, and building a flywheel from UGC to IRL participation, the brand turned a niche passion into scaled relevance and brand growth.
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How Brands Can Reduce Waste and Build More Effective Influencer Programs
Event Recaps May 2, 2026At the 2026 ANA Creator Marketing Conference, leaders from the ANA Influencer Marketing Working Group shared early findings from an invite-only, client-side initiative focused on eliminating waste in influencer marketing. The session examined where inefficiencies occur across influencer selection, vetting, agency models, briefing, governance, media activation, and measurement — and offered practical steps brands can take to optimize investment.
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How MGM Turns Creator Content into Full-Funnel Creative
Event Recaps May 1, 2026At the 2026 ANA Creator Marketing Conference, Derek Schoen, VP of integrated media strategy at MGM Resorts International, explained how MGM treats social media as the starting point for creator content and then scales those assets across paid media, owned channels, and on-property environments.
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How Marcus Collins Helped McDonald's Find Its Brand Truth | On Scope
Podcast Clips April 28, 2026McDonald's becomes a case study in cultural strategy as Dr. Marcus Collins explains how the brand uncovered its core truth. This clip from the On Scope podcast explores the questions and experiments behind modern brand building and why culture-driven marketing may outperform other tactics.
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Adapting to AI Shoppers and Improving Personalization
Event Recaps April 28, 2026As AI agent shoppers reshape buying decisions, marketers must rethink loyalty and personalization — optimizing machine-readable signals, behavioral data, and agile activation to stay visible and relevant.
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Adobe Rolls Out CX Enterprise Coworker
Marketing News April 23, 2026Adobe Rolls Out CX Enterprise Coworker, a new tool using agentic artificial intelligence to connect disparate platforms and improve customer experience workflows across the enterprise.
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Why Empathy Still Matters — From AI Interactions to Human Moments
Event Recaps April 16, 2026As AI reshapes customer experience, empathy remains essential. Insights from the ANA Brand Experience Committee show how human-centered AI and emotional intelligence drive trust, loyalty, and stronger brand relationships.
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Stop Focusing on Growing Your Brand | On Scope
Podcast Clips April 15, 2026Citing examples of successful brands like White Claw, The Gap, and Netflix, brand positioning expert Laura Ries explains why marketers interested in maintaining and growing their business need to focus less on the brand and more on the category, which is where real consumer engagement comes from.
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How Tractor Supply Engages a National Audience with a Local Feel
Event Recaps April 15, 2026At the 2026 ANA Media Conference, Tractor Supply outlined how loyalty data and localized media help the brand achieve national reach without losing its community-first identity.
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How a Strategic Enemy Can Be a Force Multiplier for Brand Growth | On Scope
Podcast Clips April 14, 2026Contrary to popular belief, having a strategic enemy for your brand is an extremely effective method for growing the business. Positioning expert Laura Ries, bestselling author of The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, explains why this, citing some real-world examples.
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