Fast-Forward Your Content Marketing 301 (Half Day)

3 Ways to Elevate Your Content Marketing above Competitors
(Half Day Workshop)

You’ve done the basics to create your content marketing program – with a written mission, strategy, message, research, competitive awareness, and metrics. Now learn 3 ways to optimize your content marketing.

In this hands-on workshop, you will learn how to measure and improve your content, build a content base, and create highly differentiated content that competitors can’t copy.

Optimize your content marketing as you learn how to:

  • Measure and optimize existing content. How can you get more performance from existing content? Squeeze the maximum value from existing content with newsjacking, resizing and refreshing. Fine-tune content to make it more scannable, readable and emotional.
  • Build your content base. How can you elevate your content above competitors? Most marketers create multiple content assets, yet lack a solid content marketing base. Learn how to create one major content asset that buyers can’t resist. Building a solid content marketing base makes your brand tower above others in the competitive content landscape.
  • Differentiate with a content hook. How can you make content so differentiated that competitors can’t copy it? In most markets, the content landscape is overcrowded with content from many companies, yet no one’s content really stands out. Define the content landscape, find open spaces that are opportunities for differentiation, and create a unique hook for your brand’s content.

This workshop is part of the ANA’s Content Marketing Mastery Program. Our Mastery Programs are designed to be flexible and fit your time and budget. These programs can be delivered over two full days or as a series of independent half-days.

In Part 4 you will learn strategies to maximize your content marketing to build loyalty. Click here for more.

Who Is This Workshop For?

This workshop is open for marketing leaders, marketers and content creators who have taken Fast-Forward Your Content Marketing 101 and 201, who know the basics of content marketing and are ready to advance to the next level.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, maximizing marketing ROI, and improving employee alignment.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to gain maximum value out of existing content
  • How to build a content base that makes your brand stand out in your market
  • That each content asset differentiates from competitors

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to get more performance from the content you’ve already created
  • How to focus content creation on one major asset that buyers can’t resist

This workshop helps attendees maximize marketing ROI by teaching them:

  • Techniques to make content more usable for readers – easier to scan, and faster to read

This workshop helps improve employee alignment and collaboration by teaching them:

  • How to find the space to build your brand’s content base
  • A hook to differentiate your brand’s content from others


Download the full agenda here

 

trainer

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George creates and executes strategies that build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley, Ameritech and SBC (now AT&T).

George teaches Content Marketing for the ANA and serves on the Advisory Board of the Business Marketing Association (BMA). He has served as president of the Chicago and St. Louis BMA chapters.

George writes the Marketing Upside column, published in Global Telecoms Business since 2014. He blogs weekly on B2B content marketing and Tweets as @riverwordguy.