Amplify - Data Practice Reports
Explore research backed insights on data strategy and marketing intelligence, with topics closely aligned to the ANA Data Practice. These reports examine the trends, challenges, and evolving practices influencing how marketers collect, manage, analyze, and apply data to improve decision making and drive stronger business outcomes.
To explore relevant insights, resources, and support, visit Amplify.
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The Ultimate Data and Step-by-Step Guide to Gen AI Search Optimization
Research Reports April 13, 2026Learn how generative AI search works, how it differs from SEO, and discover the seven essential strategies to improve brand visibility and discoverability across ChatGPT, Perplexity, Claude, Google AI Overviews and other AI search systems.
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Building Brand Trust and Growth with Data Governance and Privacy: A Playbook for Marketers
Research Reports February 3, 2026ANA’s Building Brand Trust with Data Governance and Privacy playbook provides marketers and data leaders with actionable strategies to strengthen consumer trust through responsible data use, governance, transparency, and privacy protection.
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Data for AI: Quality, Experimentation, and Synthetic Data
Research Reports October 27, 2025This playbook covers three topics related to data and AI: data quality preparation for AI, experimentation data with AI, and preparing and cultivating real and synthetic data for AI.
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ANA Portfolio of Data Solutions: Future-Proof Your Data Strategies
Research Reports August 11, 2025In this report, the ANA introduces the ANA Data Solutions Framework, the definitive portfolio of data solutions for marketers. This portfolio of data solutions covers the critical data strategies marketers need now to be successful.
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2025 Response Rate Report: Benchmark Data for Media Performance
Research Reports July 23, 2025The primary objective of this report is to share benchmark data for media performance with the data-driven marketing community. Where possible, the data from this research study is presented in individual segments so that marketers can compare their performance against similar business types.
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