The 2026 Marketing Capabilities Framework: A Human-Centered Skills Blueprint for the AI-Enabled Era
In the ANA's updated 2026 Marketing Capabilities Framework, marketing leaders make one thing clear: AI is transforming how marketing work gets done, not the core capabilities that drive growth. The framework identifies the skills rising in importance, the capabilities becoming foundational, and the human strengths that will define successful marketers in the AI-enabled era.
You're Almost There
Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
Sign in to see everything the ANA has to offer.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- All Logged-In Visitors
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.