Nada Bradbury Named CEO of Ad-ID | About the ANA | ANA

Nada Bradbury Named CEO of Ad-ID

Nielsen Veteran Will Head Advertising Asset Identification Service Created by ANA and 4A’s

NEW YORK (February 14, 2023) Media veteran Nada Bradbury has been named the new CEO of Ad-ID, the Web-based industry standard for identifying advertising assets across all media platforms, it was announced today,

Ad-ID is a joint venture of the ANA and the 4A’s founded in 2002 to standardize how advertising assets are labeled.  Ad-ID currently serves more than 3,000 advertisers of all sizes and most advertising agencies in the U.S.

Bradbury’s appointment is a new position and is effective immediately.  She will report jointly to ANA CEO Bob Liodice and 4A’s President-CEO Marla Kaplowitz.

Bradbury comes to Ad-ID from Nielsen, where she most recently served as the company’s Global Head of Partnerships.  In that role, she was responsible  for building and accelerating Nielsen’s growth through partnerships across a global media portfolio including cross-media measurement, linear television, streaming, audio, digital, analytics, outcomes measurement, and data science.

Bradbury’s career with Nielsen spanned 25 years.  Previously, she led the company’s product efforts across Activation, Nielsen Buyer Insights, Retail Measurement and Consumer Panel Insights as well as holding leadership roles on Commercial and Strategy teams. She has a bachelor’s degree in business administration and marketing from the University of Illinois at Urbana-Champaign.

“In our super connected, ad-supported cross-media world, Ad-ID has become an essential resource for advertisers, agencies and publishers,” Liodice said in making the announcement.  “We are delighted to have Nada, an accomplished global media veteran, join us to lead Ad-ID at this pivotal moment for our industry.”

Kaplowitz added: “Nada is the ideal leader to continue the evolution of Ad-ID to address unproductive industry behaviors such as ad frequency management, cross platform measurement, transparency, and optimization leading to a better overall content experience for both brands and consumers.”

“I am delighted to join the Ad-ID Team,” Bradbury said.  “I look forward to growing Ad-ID by leveraging the influence of the ANA and the 4A’s while working with established Ad-ID partners and developing new ones.  Our goal is to provide the industry with simplification, transparency, and accountability as ubiquitous component of ad identification in the complex and fragmented media ecosystem.”

A photo of Nada Bradbury is attached.


Ad-ID is the industry standard for identifying advertising assets across all media platforms. The Web-based system is a central, secure source for the industry’s asset identification information and ensures that all assets are delivered correctly to media and consumers. Ad-ID is a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) and serves more than 3,000 advertisers of all sizes and most advertising agencies in the United States. For more information visit or follow Ad-ID on Twitter @Adidentify.

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

John Wolfe
Director of Communications
Office: 212.455.8011
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