ANA/SeeHer 2-Day Gender Equality Conference | Industry Conferences | Events & Webinars | ANA

ANA/SeeHer 2-Day Gender Equality Conference

Fostering Gender Equality for the Next Generation: Empowering Change in Marketing, Media and Entertainment for long-term business growth.

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the upcoming Upfront season.

According to SeeHer’s GenZ Vibe Check study with Horowitz, women’s equality is a more important personal issue to GenZ than any other generation, and accurately portraying women in advertising is the number one thing Gen Z’s want from brands to improve women’s equality.

This gathering aims to galvanize participants to commit to tangible actions that will transform the landscape of marketing, media, and entertainment, promoting gender balance and fostering a more equitable future for generations to come.

Join industry leaders, influencers, and stakeholders to learn about SeeHer’s tools upon the critical imperative of advancing gender equality within the realms of marketing, media, and entertainment to the next generation.

when

Start: Thursday, May 2, 2024 at 2:00pm

End: Friday, May 3, 2024 at 12:00pm

WHERE

Dotdash Meredith
225 Liberty Street
New York, NY 10281

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in Person Client-Side Tier $950 Platinum Tier $950 Gold Tier $950 Silver Tier $950 Individual $950 Nonmember $1,300
Virtual Registration Client-Side Tier $750 Platinum Tier $750 Gold Tier $750 Silver Tier $750 Individual $750 Nonmember $1,100
Awards Reception & Ceremony (In-Person Only) Client-Side Tier $250 Platinum Tier $250 Gold Tier $250 Silver Tier $250 Individual $250 Nonmember $250

If you have any issues while registering, please contact registration@ana.net.



Agenda

TIME EVENT DETAILS LOCATION
Thursday, May 2, 2024
1:30pm
- 2:00pm
CHECK-IN AND NETWORKING

Dotdash Main Lobby/6th Floor
2:00pm
- 2:30pm

OPENING REMARKS

Christine Guilfoyle
President SeeHer
Auditorium
2:30pm
- 2:55pm

SESSION 1

A SeeHer Member will share a case study on how their work has helped increase the representation and accurate portrayal of all women and girls.

Auditorium
2:55pm
- 3:25pm

SHEFRONT PANEL 1

Hear from SeeHer members about their commitment, in front of and behind the camera, in measurement, tech, and sports, to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

Auditorium
3:25pm
- 3:45pm
BREAK

6th Floor
3:45pm
- 4:10pm

SEEHER GEM METRICS DRIVE BUSINESS GROWTH + GLOBAL INSIGHTS

Latha Sarathy
Chief Research Officer ANA
Yuko Furuichi
President and CEO Comexposium
Auditorium
4:10pm
- 4:40pm

SHEFRONT PANEL 2

Hear from SeeHer members about their commitment, in front of and behind the camera, in measurement, tech, and sports, to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

Auditorium
4:40pm
- 5:05pm

SESSION 2

A SeeHer Member will share a case study on how their work has helped increase the representation and accurate portrayal of all women and girls.

Auditorium
5:05pm
- 5:10pm

CLOSING REMARKS

Christine Guilfoyle
President SeeHer
Auditorium
5:10pm
- 8:00pm
COCKTAILS/NETWORKING RECEPTION

Join us as we reconnect and network after the first day of the conference. During the reception, SeeHer will honor notable women who embody the SeeHer mission and are committed to advancing gender equality. There will be an open bar and passed hors d’oeuvres served.

Cafeteria and Terrace on the 4th Floor
Friday, May 3, 2024
8:00am
- 9:00am
BREAKFAST

6th Floor
9:00am
- 9:05am

WELCOME REMARKS

Christine Guilfoyle
President SeeHer
Auditorium
9:05am
- 9:35am

SESSION 3: FIRESIDE CHAT

Moderator: Christine Guilfoyle
President SeeHer
Michelle Peluso
Executive Vice President and Chief Customer and Experience Officer CVS Health®
9:35am
- 10:05am

SEEHER EDUCATION

Find out how SeeHer Education, a joint endeavor between the ANA's Educational Foundation (AEF) and SeeHer, is a new initiative uniting leading professors and practitioners, spearheading the drive to eradicate gender bias in marketing and advertising from the outset. Plus, learn how you can introduce the curriculum to your organization.

Ed Timke, Ph.D.
Assistant Professor, Advertising and PR at Michigan State University Associate Editor, Advertising & Society Quarterly
Julie Eddleman
EVP, Global Chief Commercial Officer DoubleVerify
And more!
Auditorium
10:05am
- 10:25am
BREAK

6th Floor
10:25am
- 10:55am

SHEFRONT PANEL 3

Hear from SeeHer members about their commitment, in front of and behind the camera, in measurement, tech, and sports, to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

Auditorium
10:55am
- 11:25am

SESSION 4

A SeeHer Member will share a case study on how their work has helped increase the representation and accurate portrayal of all women and girls.

Auditorium
11:25am
- 11:55am

SHEFRONT PANEL 4

Hear from SeeHer members about their commitment, in front of and behind the camera, in measurement, tech, and sports, to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

Auditorium
11:55am
- 12:05pm

CLOSING REMARKS

Christine Guilfoyle
President SeeHer
Auditorium

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.