ANA/SeeHer Gender Equality Conference | Events & Webinars | ANA

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Conference Agenda

TIME EVENT DETAILS LOCATION
Thursday, May 2, 2024
1:30pm
- 2:00pm
CHECK-IN AND NETWORKING

Dotdash Main Lobby/6th Floor (IN-PERSON ONLY)
2:00pm
- 2:30pm

OPENING REMARKS/INTRODUCTION TO SEEHER

Christine Guilfoyle
President SeeHer
View Video and Presentation
Auditorium (HYBRID)
2:30pm
- 2:55pm

THE FUTURE OF AD TECH

In less than a year, generative AI alone overturned the way ad tech platforms and marketers approach the ways ads are created, targeted, and analyzed. This presentation looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.

Greg Kahn
CEO GK Digital Ventures
View Video and Presentation
Auditorium (HYBRID)
2:55pm
- 3:25pm

BREAKING BARRIERS: CHAMPIONING PROGRESS IN WOMEN’S SPORTS

With the rising prominence of women's sports, find out how leading media companies are capitalizing on this momentum, strategically investing to enhance the visibility of women in sports, and fostering long-term business growth.

Moderator: Damaune Journey
Global Chief Growth Officer 72andSunny
Karen Kovacs
President, Client Partnerships and National Offices NBCUniversal Advertising & Partnerships
Kristina Shepard
VP, Global Advertising Sales and Partnerships Roku
Lisa Valentino
EVP, Category Sales and Client Solutions Disney Advertising
View Video
Auditorium (HYBRID)
3:25pm
- 3:45pm
BREAK

6th Floor (IN-PERSON ONLY)
3:45pm
- 4:10pm

SEEHER GEM® SUITE OF TOOLS DRIVE BUSINESS GROWTH GLOBALLY

Globally gender equality has taken a step backward with consumers growing disillusioned about the slow pace of progress. Media and marketing are critical components of reversing this trend while driving business growth by adopting gender-equitable best practices. This session will share insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.

Latha Sarathy
Chief Research Officer ANA
View Video and Presentation
Auditorium (HYBRID)
4:10pm
- 4:40pm

TRANSFORMING GENDER EQUALITY THROUGH TECHNOLOGY

In our rapidly evolving media landscape, the path to gender equality brims with potential. Find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.

Moderator: Joanna O’Connell
Chief Intelligence Officer Omnicom Media Group (OMG)
Jessica April
Senior Director, Global Business Development Shutterstock
Caroline Yap
Global Managing Director, AI Business and Applied Engineering Google Cloud
View Video
Auditorium (HYBRID)
4:40pm
- 5:05pm

THE JAPANESE STATE OF GENDER EQUALITY IN ADVERTISING

In a nation ranked significantly low in global gender equality, this session tackles Japan's advertising industry's unique challenges toward inclusivity. Highlighting impactful case studies, it shows modest advancements through DE&I efforts, proving that small steps can lead to broader societal change. This presentation is both a call to action and an inspiration, emphasizing the importance of collective efforts in narrowing the profound gender gap.

Yuko Furuichi
President and CEO Comexposium Japan
View Video and Presentation
Auditorium (HYBRID)
5:05pm
- 5:10pm

CLOSING REMARKS

Christine Guilfoyle
President SeeHer
Auditorium (HYBRID)
5:15pm
- 8:00pm
COCKTAIL RECEPTION  

Cafeteria and Terrace on the 4th Floor (IN-PERSON ONLY)
6:00pm
- 6:25pm

SEEHER AWARDS PANEL

Join us as we reconnect and network after the first day of the conference. During the reception, SeeHer will honor notable women who embody the SeeHer mission and are committed to advancing gender equality.

Diana Flores
Captain and Quarterback Mexico’s World Champion National Flag Football team
Geena Rocero
Award-Winning Producer, Author, Advocate
Lesley Jane Seymour
Founder CoveyClub
Cafeteria and Terrace on the 4th Floor (IN-PERSON ONLY)
Friday, May 3, 2024
8:00am
- 9:00am
BREAKFAST  

6th Floor (IN-PERSON ONLY)
8:25am
- 8:45am

HOW BRANDS CAN NAVIGATE THE UPCOMING ELECTION

The 2024 election cycle is certain to create a lot of uncertainty and anxiety, for both consumers and brands. In today’s climate, politics runs the risk of consuming everything. How should brands prepare? Join Ipsos to hear how scenario planning can help transform that tension into proactive strategic conversations, and hear practical tips about what you should, and perhaps should not, do as the US heads to the ballot box.

Lindsay Franke
President Ipsos NA
Mallory Newall
VP, US Public Affairs Ipsos
Rachel Rodgers
SVP, Creative Excellence Ipsos
View Presentation
6th Floor (IN-PERSON ONLY)
9:00am
- 9:05am

HOUSEKEEPING REMARKS

Christine Guilfoyle
President SeeHer
Auditorium (HYBRID)
9:05am
- 9:10am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
View Presentation
Auditorium (HYBRID)
9:10am
- 9:40am

HOW CVS HEALTH’S HERe CAMPAIGN ADVANCES HEALTH EQUITY IN COMMUNITIES NATIONWIDE

Discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.

Moderator: Christine Guilfoyle
President SeeHer
Michelle Peluso
Executive Vice President and Chief Customer and Experience Officer CVS Health®
View Video
Auditorium (HYBRID)
9:40am
- 10:10am

EDUCATING THE NEXT GENERATION TO ELIMINATE GENDER BIAS

Find out how SeeHer Education, a joint endeavor between the ANA's Educational Foundation (AEF) and SeeHer, is a new initiative uniting leading professors and practitioners, spearheading the drive to eradicate gender bias in marketing and advertising from the outset. Plus, learn how you can introduce the curriculum to your organization.

Moderator: Ed Timke, Ph.D.
Assistant Professor, Advertising and PR at Michigan State University Associate Editor, Advertising & Society Quarterly
Jenifer Berman
Global Head of Content, Managing Director Goldman Sachs
Julie Eddleman
EVP, Global Chief Commercial Officer DoubleVerify
Joanna L. Jenkins, Ph.D.
Consultant, Scholar with the Proctor Institute at Rutgers University Affiliate Professor of Converged Media at St. Joseph’s University
Auditorium (HYBRID)
10:10am
- 10:30am
BREAK

6th Floor (IN-PERSON ONLY)
10:30am
- 11:00am

EMPOWERING GENDER EQUALITY AND DRIVING SALES GROWTH THROUGH DATA AND MEASUREMENT

In today's data-driven world, the quest for gender equality and business success converges through the power of data and measurement. Learn how leveraging robust analytics and strategic measurement techniques, companies can unlock valuable insights that not only advance gender equality but also drive significant sales lift.

Kaylyn Blackmore
Director, Corporate Sales equalpride
Stacey Lynn Schulman
EVP, Platform Marketing and Intelligence Nexstar Advertising
Michele Stone
Vice President, Advanced Advertising Product & Planning Solutions Paramount
Seema Patel
SVP, Data Enterprise TelevisaUnivision, Inc.
Moderator: Sarah Stringer
EVP, Head of US Media Partnerships dentsu Media US
View Event Recap and Related Materials
Auditorium (HYBRID)
11:00am
- 11:30am

DIAGEO: FUELING THE SPIRIT OF WOMEN’S SPORTS

Despite massive sports audiences, women’s representation in sports - and in sports media - is not yet universal. Learn how Diageo utilizes sponsorships and partnerships to create acts in culture that drive visibility and celebrate the strides of progress being made in women’s sports today.

Tracy Doyle
SVP, Brands in Culture Diageo
View Video and Presentation
Auditorium (HYBRID)
11:30am
- 12:00pm

ADVANCING REPRESENTATION IN FRONT OF AND BEHIND THE CAMERA

An intersectional approach to the creative development process must be intentional so that more women and girls see themselves accurately reflected in content. This conversation will explore how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.

Moderator: Lili Gil Valletta
CEO & Co-founder CULTURE+ Group
Lisa Mallen
SVP, Integrated Sales A+E
Sheereen Russell
EVP, Ad Sales & Inclusive Solutions Warner Bros. Discovery
View Video
Auditorium (HYBRID)
12:00pm
- 12:10pm

CLOSING REMARKS

Christine Guilfoyle
President SeeHer
Auditorium (HYBRID)

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