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About the Conference

May 23–25, 2022 | Scottsdale, Ariz. and Virtual

The Masters of B2B Marketing Conference is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing.

Using the ANA Growth Agenda as a guide, this conference lays out the pathway forward, enabling CMOs and their teams to take actions that drive economical and societal growth.

  • Brand, Creativity, and Media: The Great Resignation, DEI, and ESG - these are just some of the factors driving the growth and growing focus on brand marketing and the shift to Brands-for-Humans (B4H) messaging.
  • Data, Technology, and Measurement: B2B buyer demands are forcing an always-on engagement strategy as marketers seek out smart tech solutions and measurement to meet their goals.
  • Talent and Marketing Organization: The craft of marketing continues to evolve, driving the need to stay ahead of the curve by cultivating talent and optimizing workflows.
  • Society and Sustainability: "A force for good. A force for growth." Marketers are putting these words into tangible actions.


More Learning. More Interactivity.
Meet your peers and network with plenary sessions focused on Account-Based Marketing, a special agenda crafted by the co-chairs of the ANA ABM Committee.


Meet Our Speakers: the Trailblazers, Visionaries, and Champions of Growth.
The following speakers are confirmed for this year's conference. Please check back for updates as more marketing leaders and experts confirm their participation.

  • Heather Malenshek, CMO, Land O'Lakes
  • Stephanie Moritz, CMO, American Dental Association
  • Amy Protexter, CMO, Insight
  • Jim Lesser, SVP Brand Marketing, ServiceNow
  • Toni Clayton-Hine, CMO, EY
  • Katherine Monasebian, President & General Manager, NA Commerce, Stanley Black and Decker
  • Kelly Kyer, Global Brand Strategy & Activation, Caterpillar Inc.

 

Join the conversation at #ANAB2B


Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Already Registered

Our records indicate you're already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

ANA B2 Awards Gala

 

The annual ANA B2 Awards Gala is back live and in-person! Celebrate the ANA's largest, most prestigious peer-reviewed awards program, which is:

  • Dedicated solely to B2B marketing and communications.
  • Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for more than 1,000 corporate client-side marketer member organizations and 700 marketing solutions providers.
  • Made to recognize exceptional excellence in growth-centered, results-driven B2B marketing.
  • Designed to reflect the transforming, reimagined marketing industry of tomorrow.


Learn

Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.


The 2021 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
  • Ariel Kelman, CMO, Oracle
  • Kim McNeil-Downs, Director, Green Dot Agency, Deloitte
  • Brent Reinhard, CMO of Chase Business Banking, JP Morgan Chase
  • Kevin Sellers, CMO, Ping Identity
  • Ana Villegas, CMO, NI

Conference Venue

Your In-Person Venue

Fairmont Scottsdale Princess

7575 East Princess Drive, Scottsdale, AZ 85255

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $329 per night at the Fairmont Scottsdale Princess. The cut-off date to obtain this discounted rate is Monday, May 2, 2022, after which prevailing rates apply. 

To make your room reservation, please click here.

We will also provide more information about how we're committed to making the in-person experience safe and valuable for all attendees.

Your Virtual Event Platform
Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.

 

Download now on:

                              

Google Play (for Android devices)  |  App Store (for iOS devices)

 

Hosts and Speakers

Toni Clayton-Hine

Chief Marketing Officer, Americas

Ernst & Young LLP

Sonia David

Senior Director, Business Marketing Practice

ANA

Milton Hwang

VP of Marketing Operations

Webster Bank

Kelly Kyer

Global Brand Strategy and Activation

Caterpillar

Jim Lecinski

Professor, Marketing

Kellogg School of Management at Northwestern

Jim Lesser

Senior Vice President - Brand Marketing

ServiceNow

Bob Liodice

Chief Executive Officer

ANA

Heather Malenshek

Senior Vice President and Chief Marketing Officer

Land O’Lakes, Inc.

Rob Markey

Partner

Bain & Company

Katherine Monasebian

President & General Manager, NA Commerce

Stanley Black and Decker

Stephanie Moritz

Chief Communications Officer

American Dental Association (ADA)

Amy Protexter

Senior Vice President - North America Marketing

Insight

Jen Whelan

CMO

Yahoo

About  |  Agenda  |  Speakers  |  Venue  |  Pricing  |  Register