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About the Conference

May 23–25, 2022 | Scottsdale, Ariz. and Virtual




The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing.

Using the ANA Growth Agenda as a guide, this conference lays out the pathway forward, enabling CMOs and their teams to take actions that drive economical and societal growth.

  • Brand, Creativity, and Media: The Great Resignation, DEI, and ESG - these are just some of the factors driving the growth and growing focus on brand marketing and the shift to Brands-for-Humans (B4H) messaging.
  • Data, Technology, and Measurement: B2B buyer demands are forcing an always-on engagement strategy as marketers seek out smart tech solutions and measurement to meet their goals.
  • Talent and Marketing Organization: The craft of marketing continues to evolve, driving the need to stay ahead of the curve by cultivating talent and optimizing workflows.
  • Society and Sustainability: "A force for good. A force for growth." Marketers are putting these words into tangible actions.

Conference Speakers on Why You Should Attend

    ANA B2 Awards Gala


    The annual ANA B2 Awards Gala is back live and in-person! Celebrate the ANA's largest, most prestigious peer-reviewed awards program, which is:

    • Dedicated solely to B2B marketing and communications.
    • Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for more than 1,000 corporate client-side marketer member organizations and 700 marketing solutions providers.
    • Made to recognize exceptional excellence in growth-centered, results-driven B2B marketing.
    • Designed to reflect the transforming, reimagined marketing industry of tomorrow.


    Join the conversation at #ANAB2B

    The 2021 ANA Masters of B2B Marketing Conference in Two Minutes

    Relive the best of last year's conference in this brief overview.

    Highlighted speakers include:

    • Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
    • Ariel Kelman, CMO, Oracle
    • Kim McNeil-Downs, Director, Green Dot Agency, Deloitte
    • Brent Reinhard, CMO of Chase Business Banking, JP Morgan Chase
    • Kevin Sellers, CMO, Ping Identity
    • Ana Villegas, CMO, NI

    Hosts and Speakers

    David Blackburn

    Head of Digital Marketing


    Linda Brunner

    Vice President, e-Business

    Siemens Healthcare

    Dominic Chu

    Senior Markets Correspondent


    Toni Clayton-Hine

    Chief Marketing Officer, Americas

    Ernst & Young LLP

    Jeremy Cochran

    President, America

    Stein IAS

    Sonia David

    Vice President, Business Marketing


    Sven Dellagnolo

    Senior Director, Global Revenue Marketing


    Jessica Fewless

    Client Partner


    Ann Marie Gothard

    VP, Global Corporate Media Relations

    Henry Schein

    Milton Hwang

    VP of Marketing Operations

    HSA Bank, a division of Webster Bank

    Lainey Johnson

    Americas Brand and Media Leader


    Casey Jones



    Anne Kawalerski

    Global Chief Marketing Officer

    Bloomberg Media

    Emily Ketchen

    Chief Marketing Officer & VP


    Lindsey Kollross

    Lead of B2B Integrated Marketing


    Jon Krevolin

    Executive Creative Director and EVP


    Bob Liodice

    Chief Executive Officer


    Jeff Lowe


    SMART Technologies

    Archie Lyons

    Global Creative Director & Sr. Market Professional


    Heather Malenshek

    Senior Vice President and Chief Marketing Officer

    Land O’Lakes, Inc.

    Rob Markey


    Bain & Company

    Kim McNeil-Downs

    Leader, Green Dot Agency


    Stephanie Moritz

    CMO and CCO

    American Dental Association (ADA)

    Danny Nail

    Director and Global ABM Center of Excellence Lead


    Doug Novack

    Managing Director, Business and Industrial Markets


    Jenna Pipchuk

    EVP, Chief Sales Officer

    Smart Technologies

    Matt Powell

    VP & Executive Director

    B2B International, A Merkle Company

    Amy Protexter

    Senior Vice President - North America Marketing


    Juliet Randall

    VP, Global ABM Strategy


    Mike Rucker

    VP, NBC News Brand Studio


    Aaron Smith

    Global Marketing Director


    Bill Tucker

    Group Executive Vice President


    Derek Yueh

    Partnership Lead

    The B2B Institute

    Conference Venue

    Your In-Person Venue

    Fairmont Scottsdale Princess

    7575 East Princess Drive, Scottsdale, AZ 85255

    For those registered to attend the conference in person, the ANA has negotiated a special room rate of $329 per night at the Fairmont Scottsdale Princess. The cut-off date to obtain this discounted rate is Thursday, May 19, 2022, after which prevailing rates apply. 

    Before you head to the conference, please review our safety protocols for more information about how we've committed to making the in-person experience safe and valuable for all attendees.

    Make your room reservation

    Your Virtual Event Platform
    Welcome to Grip

    We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

    Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

    • Make connections with significant people you would not have met otherwise
    • Expand your professional network
    • Create business opportunities with other event-goers
    Download the ANA Events App

    The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


    Download now on:


    Google Play (for Android devices)  |  App Store (for iOS devices)


    Conference Sponsors

    Presenting Sponsor
    General Sponsors

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