2022 ANA Masters of B2B Marketing Conference: An In-Person and Virtual Event | Events & Webinars | ANA

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Thank You

Thank you to everyone who attended the 2022 ANA Masters of B2B Marketing Conference!

Videos and Presentations

Member-exclusive conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

Mark your calendars for the virtual 2022 Masters of B2B Marketing Conference II, this December 7-8!

About the Conference

May 23–25, 2022 | Scottsdale, Ariz. and Virtual

The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.

Using the ANA Growth Agenda as a guide, the conference detailed the path forward, enabling CMOs and their teams to take actions to drive economical and societal growth.


Relive the conversation at #ANAB2B

The 2022 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Milton Hwang, VP of Marketing Operations, HSA Bank, a division of Webster Bank
  • Archie Lyons, Global Creative Director & Sr. Market Professional, Caterpillar
  • Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O’Lakes, Inc.
  • Amy Protexter, Senior Vice President - North America Marketing, Insight

Hosts and Speakers

David Blackburn

Head of Digital Marketing


Linda Brunner

Senior Vice President, Head of IT Digital Customer Experience

Siemens Healthineers

Dominic Chu

Senior Markets Correspondent


Toni Clayton-Hine

Chief Marketing Officer, Americas

Ernst & Young LLP

Jeremy Cochran

President, America

Stein IAS

Sonia David

Vice President, Business Marketing Practice


Sven Dellagnolo

Sr. Director, Global Demand Generation and Marketing Strategy


Jessica Fewless

Client Partner


Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Milton Hwang

VP of Marketing Operations

HSA Bank, a division of Webster Bank

Lainey Johnson

Americas Brand and Media Leader


Casey Jones



Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Emily Ketchen

VP and CMO of Intelligent Devices Group and International Markets


Lindsey Kollross

Lead of B2B Integrated Marketing


Jon Krevolin

Executive Creative Director and EVP


Bob Liodice

Chief Executive Officer


Jeff Lowe

Chief Commercial Officer

SMART Technologies

Archie Lyons

Global Creative Director & Sr. Market Professional


Heather Malenshek

Senior Vice President and Chief Marketing Officer

Land O’Lakes, Inc.

Rob Markey


Bain & Company

Kim McNeil-Downs

Managing Director, US Marketing Excellence Leader

Deloitte (2021 B2 Award Winner)

Stephanie Moritz


American Dental Association (ADA)

Danny Nail

Director and Global ABM Center of Excellence Lead


Doug Novack

Managing Director, Business and Industrial Markets (B2B) Practice


Jenna Pipchuk

EVP, Chief Sales Officer

Smart Technologies

Matt Powell

VP & Executive Director

B2B International, A Merkle Company

Amy Protexter

Senior Vice President - North America Marketing


Juliet Randall

VP, Global ABM Strategy


Mike Rucker

VP, NBC News Brand Studio


Aaron Smith

Global Marketing Director


Bill Tucker

Group Executive Vice President


Derek Yueh

Partnership Lead

The B2B Institute

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors