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Thank You

Thank you to everyone who attended the 2021 ANA Measurement and Accountability Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2022 ANA Measurement and Accountability Conference, September 14-16 in Carlsbad, Calif. and virtually.


About the Conference

December 8-9, 2021 | Virtual

The 2021 ANA Measurement and Accountability Conference showcased high-profile speakers and industry game-changers who discussd the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.

 

Relive the conversation at #ANAmeasurement

Hosts and Speakers

Ron Amram

Senior Director, Global Media

Mars

Sona Bajaria

Vice President, Marketing

Pernod Ricard USA

Nathalie Bordes

EVP, Measurement for Marketers

ANA

Phillip Bryant

Senior Manager of Digital Demand Generation

ASICS Digital Inc., a subsidiary of ASICS Corporation

Rande Bynum

CEO

Girl Scouts of Nassau County

Emily Culp

Board Member on Stio, Mizzen + Main, Izzy & Cordial

Kanishka Das

Global E-Business Analytics and Insights Director

The Procter & Gamble

Jessica DeVlieger

Global CEO

C Space

Peter Fader

Professor of Marketing, The Wharton School

University of Pennsylvania

Ted Flanagan

Head of Customer Success

Habu

Marc Guldimann

Chief Executive Officer

Adelaide

Cheryl Idell

Vice President, Consumer Insights

Netflix

George Ivie

CEO and Executive Chairman

Media Ratings Council (MRC)

Meredith Jenks

Senior Brand Manager

PepsiCo Beverages North America

Gunnard Johnson

Leads Growth Analytics & Data Science

DoorDash

Marko Matejčić

Head of Insights

MediaCom Switzerland

Patrick Mclean

SVP and Chief Marketing Officer

Walgreen Co

Mike Menkes

Senior Vice President

Analytic Partners

Chris Paul

Executive Director Digital Marketing

Verizon

Jennifer Pelino

EVP, Global Media

IRI Worldwide

Greg Pharo

Global Director, Media Analytics & Advertising Research

The Coca-Cola Company

Ron Pinelli, Jr.

SVP, Digital Research and Standards

Media Rating Council

Rob Rakowitz

Initiative Lead - Global Alliance for Responsible Media

World Federation of Advertisers

Latha Sarathy

EVP, Analytics, Insights & Measurement

ANA SeeHer

Kirti Singh

Chief Analytics & Insights Officer

Procter & Gamble

David Spencer

Manager Emerging Media & Partnerships

General Motors

Jacqui Stephenson

Global Responsible Marketing Officer

Mars Wrigley

Kathi Stevens

Vice President, Consulting Services

Neustar

Kelly Suhr

Brand Director, The Glenlivet, Redbreast & Rabbit Hole

Pernod Ricard USA

Nathalie Sun

ROI Measurement Lead

Google

Cary Tilds

Chief Strategy & Operations Officer

Frameplay

Bill Tucker

Group Executive Vice President

ANA

Raj Venkitachalam

Director Marketing Strategy, Analytics, and Data Science

Advance Auto Parts

Sponsors

Conference Sponsors

About  |  Agenda  |  Speakers  |  Sponsors