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About the Conference

December 8-9, 2021 | Virtual

Join us as we reimagine measurement! The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.


Join the conversation at #ANAmeasurement


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Register Now   Buy a Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

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Your Virtual Event Platform

Welcome to Grip

This conference is powered by Grip, an AI-driven event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts.

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The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


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Hosts and Speakers

Sona Bajaria

Vice President, Marketing


Nathalie Bordes

EVP, Measurement for Marketers


Emily Culp

Board Member on Stio, Mizzen + Main, Izzy & Cordial

Kanishka Das

Global E-Business Analytics and Insights Director

The Procter & Gamble

Jessica DeVlieger

Global CEO

C Space

Peter Fader

Professor of Marketing, The Wharton School

University of Pennsylvania

Cheryl Idell

Vice President, Consumer Insights


George Ivie

CEO and Executive Chairman

Media Ratings Council (MRC)

Gunnard Johnson

Growth Analytics & Data Science


Bob Liodice

Chief Executive Officer


Chris Paul

Executive Director Digital Marketing


Greg Pharo

Global Director, Media Analytics & Advertising Research

The Coca-Cola Company

Ron Pinelli, Jr.

SVP, Digital Research and Standards

Media Rating Council

Rob Rakowitz

Initiative Lead - Global Alliance for Responsible Media

World Federation of Advertisers

Latha Sarathy

EVP, Analytics, Insights & Measurement

ANA SeeHer

Kirti Singh

Chief Analytics & Insights Officer

Procter & Gamble

David Spencer

Manager Emerging Media & Partnerships

General Motors

Kelly Suhr

Brand Director - Whiskey Portfolio


Nathalie Sun

ROI Measurement Lead


Cary Tilds

Chief Strategy & Operations Officer


Bill Tucker

Group Executive Vice President


About  |  Agenda  |  Speakers  |  Pricing  |  Register