Thank You
Thank you to everyone who attended the 2021 ANA Measurement and Accountability Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Save the Date
Mark your calendars for the 2022 ANA Measurement and Accountability Conference, September 14-16 in Carlsbad, Calif. and virtually.
The 2021 Measurement & Accountability Conference In Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Rande Bynum, CEO, Girl Scouts of Nassau County
- Meredith Jenks, Senior Brand Manager, PepsiCo Beverages North America
- Gunnard Johnson, Leads Growth Analytics & Data Science, DoorDash
- Patrick Mclean, SVP and Chief Marketing Officer, Walgreen Co
- Kirti Singh, Chief Analytics & Insights Officer, Procter & Gamble
- Jacqui Stephenson, Global Responsible Marketing Officer, Mars Wrigley
About the Conference
December 8-9, 2021 | Virtual
The 2021 ANA Measurement and Accountability Conference showcased high-profile speakers and industry game-changers who discussed the future of measurement.
For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.
Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.
Relive the conversation at #ANAmeasurement
Hosts and Speakers
Ron Amram
Senior Director, Global Media
Mars
Sona Bajaria
Vice President, Marketing
Pernod Ricard USA
Nathalie Bordes
EVP, Measurement for Marketers
ANA
Phillip Bryant
Senior Manager of Digital Demand Generation
ASICS Digital Inc., a subsidiary of ASICS Corporation
Rande Bynum
CEO
Girl Scouts of Nassau County
Emily Culp
Board Member on Stio, Mizzen + Main, Izzy & Cordial
Kanishka Das
Global E-Business Analytics and Insights Director
The Procter & Gamble
Jessica DeVlieger
Global CEO
C Space
Peter Fader
Professor of Marketing
The Wharton School, University of Pennsylvania
Ted Flanagan
Head of Customer Success
Habu
Marc Guldimann
CEO & Co-founder
Adelaide
Cheryl Idell
Vice President, Consumer Insights
Netflix
George Ivie
CEO and Executive Director
Media Ratings Council (MRC)
Meredith Jenks
Senior Brand Manager
PepsiCo Beverages North America
Gunnard Johnson
Leads Growth Analytics & Data Science
DoorDash
Marko Matejčić
Head of Insights
MediaCom Switzerland
Patrick Mclean
SVP and Chief Marketing Officer
Walgreen Co
Mike Menkes
Senior Vice President
Analytic Partners
Chris Paul
Vice President, Digital Marketing
Verizon
Jennifer Pelino
EVP, Global Media
IRI Worldwide
Ron Pinelli, Jr.
SVP, Digital Research and Standards
Media Rating Council
Rob Rakowitz
Initiative Lead - Global Alliance for Responsible Media
World Federation of Advertisers
Latha Sarathy
Chief Research Officer
ANA
David Spencer
Manager Emerging Media & Partnerships
General Motors
Jacqui Stephenson
Global Responsible Marketing Officer
Mars Wrigley
Kathi Stevens
Vice President, Consulting Services
Neustar
Kelly Suhr
Brand Director, The Glenlivet, Redbreast & Rabbit Hole
Pernod Ricard USA
Nathalie Sun
ROI Measurement Lead
Cary Tilds
Chief Strategy and Advocacy Officer
Frameplay
Bill Tucker
Group Executive Vice President
ANA
Raj Venkitachalam
Director Marketing Strategy, Analytics, and Data Science
Advance Auto Parts
Sponsors
Conference Sponsors
