Thank you to everyone who attended the 2021 ANA Measurement and Accountability Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2022 ANA Measurement and Accountability Conference, September 14-16 in Carlsbad, Calif. and virtually.

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

• Rande Bynum, CEO, Girl Scouts of Nassau County
• Meredith Jenks, Senior Brand Manager, PepsiCo Beverages North America
• Gunnard Johnson, Leads Growth Analytics & Data Science, DoorDash
• Patrick Mclean, SVP and Chief Marketing Officer, Walgreen Co
• Kirti Singh, Chief Analytics & Insights Officer, Procter & Gamble
• Jacqui Stephenson, Global Responsible Marketing Officer, Mars Wrigley

The 2021 ANA Measurement and Accountability Conference showcased high-profile speakers and industry game-changers who discussed the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.

Relive the conversation at #ANAmeasurement