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Leverage the Latest Measurement Advances
Save the Date
For the 2025 ANA Measurement &
Analytics Conference
September 8-10, 2025 in Chicago!
The 2024 ANA Measurement & Analytics Conference, September 16-18, 2025 in Chicago, focused on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup featured marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions to drive their business forward.
This three-day event in Chicago covered a wide range of session topics, including the impacts of AI on measurement, the evolving TV landscape, audience insights, the latest advances in measuring outcomes and impact, and much more.
See What You Missed
The 2024 ANA Measurement & Analytics Conference in Two Minutes
Relive the best of this year's conference in this brief overview. Highlighted speakers include:
- Kyle Shank, Director of Media Technology, Analytics, and Operations, The Hershey Company
- Lanae Williamson, Multicultural Marketing Strategy Senior Lead, Nissan North America
- Yushuang Zhou, Sr. Director, Analytics, Data Science & Syndicated Data, The Clorox Company
Conference Speakers

Steve Bagdasarian
Chief Commercial Officer
Comscore

Jackson Bazley
EVP, Measurement for Marketers
ANA

Megan Boveri
Chief Media Officer
Pinnacle

Jacob Bradbury
VP Marketing & CRM Analytics
lululemon

Dennis Buchheim
President & Founder
ThinkMedium

Brian Caprio
Kroger Data Strategy Lead
Nestlé

Joel Dantas-Shoemaker
Vice President of Sales
Q.Digital

Allyson Dietz
Sr Director, Marketing Solutions
TransUnion

Erika Digirolamo
Director, Global Solutions Delivery, NAM, Media & Analytics
Circana

Julia Fedor
Director of Operations, Global Advertising and Social Media
United Airlines

Aaron Frye
Executive Creative Director
VML

Tim Gaertner
Global Head of Commercial Advanced Analytics
Kraft Heinz

Nicole Gileadi
Chief Strategy Officer and Managing Director - North America
Kantar Media

Andy Hasselwander
Chief Analytics Officer
Marketbridge

Olivia Hawkins
Senior Director
Gain Theory

Jaiah Kamara
Director of Reporting & Insights
Best Buy

Bob Liodice
Chief Executive Officer
ANA

Chris Liversidge
CEO & Founder
Corvidae

Marta Martinez
Managing Director of Data, Analytics, and Measurement

Ericka Podesta McCoy
Chief Marketing Officer
Resonate

Inés Nadal
Senior Director, Global Marketing Performance
The LEGO Group

Shawn O’Neal
CEO of Americas
Gain Theory

Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness
The Coca-Cola Company

Susan Ram
Brand Partnerships Regional Director
iSpot.tv

Latha Sarathy
Chief Research Officer
ANA

Paras Shah
Senior Director, Digital Media
Georgia-Pacific Consumer Products

Kyle Shank
Director of Media Technology, Analytics, and Operations
The Hershey Company

David Spencer
Manager Emerging Media & Partnerships
General Motors

Ryan Stonehouse
Director of Global YouTube & Video Solutions

Kumar Subramanyam
Global Head of Marketing Data Sciences
HP

Bill Tucker
CEO, Aquila
Group EVP, ANA

Christine Turner
Managing Director, Data Platforms, Measurement & Analytics

Matt Voda
Chief Executive Officer
OptiMine

Sarah Wells
Manager, Insights
84.51°

Chris Williams
Chief Marketing Officer
Arima Data

Lanae Williamson
Multicultural Marketing Strategy Senior Lead
Nissan North America

Kayla Wilson
Principal Ad Tech Lead
Amazon Ads

Yushuang Zhou
Sr. Director, Analytics, Data Science & Syndicated Data
The Clorox Company
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