The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics | Conference Session Videos | Event Video | All MKC Content | ANA

The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics

The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, hear from Google's Christine Turner about how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.