Are B2B Brands Ready for a Privacy-First World?

Business marketers need to adapt to new regulations and the demise of third-party cookies, but a new study says they're not

By Chuck Kapelke

The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.