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Search returned: 3003 document(s).
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New Study Reveals Marketers' Thwarted Tech Ambitions
Marketing News July 23, 2026Only a quarter of marketing leaders call themselves highly advanced in adopting emerging martech tools, a new CMO Council study finds. Organizational silos may be blocking companies from scaling AI's business value.
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Marketing Skills and Talent: Resources
ASK Answers July 23, 2026Only 35 percent of marketers meet the basic benchmark for foundational marketing knowledge, signaling a widening skills gap that AI is accelerating. New frameworks, hiring strategies, and training resources may help marketing teams build the durable capabilities needed to stay competitive.
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The Modern Performance Agency: How Technology Is Reshaping Agency Value
Webinar Rewinds July 23, 2026The best agencies today are doing more than managing campaigns, they’re building technology to make their marketing services smarter, faster, and more effective. In this session, Net Conversion pulled back the curtain on how technology is transforming the modern performance agency.
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Advancing Mission Through Modernization of Data Analytics
Event Recaps July 22, 2026At the 2026 ANA Masters of Data Conference, Matt Ryan, senior director of donor experience analytics, research, and insights at ALSAC/St. Jude Children's Research Hospital, explored how organizations can modernize analytics functions through investments in self-service analytics and analytics engineering. He provided a practical framework for building trusted data foundations, accelerating insight generation, and enabling better decision-making at scale.
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The Increasing Role of Employee-Generated Content in Modern Marketing
Partner Content July 21, 2026Employee-generated content is outperforming brand creative across paid media metrics as audience trust in produced content erodes. A Brand Networks study finds EGC may deliver 63 percent better performance on trustworthiness, purchase intent, and authenticity than standard brand posts.
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Client/Agency Relationships: Authenticity or Opportunism?
Event Recaps July 21, 2026New research presented by Joanne Davis, Pat McLean, and Pete Lempert revealed significant perception gaps between agencies, marketers, and procurement teams. The findings show how differing experiences around agency reviews, feedback, communications, and relationship transitions create friction — and highlight opportunities for stronger, more transparent partnerships.
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Perspective from the 4As CEO: Navigating a New Era for Agencies
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Justin Thomas-Copeland shared his perspective on the profound changes affecting agencies and marketers. Addressing AI, evolving business models, talent, in-housing, and client-agency relationships, he argued that the industry must focus on value creation, stronger partnerships, and new approaches to growth.
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Profitability as a Creative Catalyst
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Avigail Schlosser, CFO of Yes& Agency, challenged agencies and marketers to rethink profitability as a strategic design choice rather than a financial byproduct. She outlined how client selection, pricing models, talent strategy, AI adoption, and outcome-based partnerships can help organizations build more sustainable and profitable futures.
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Ten Things Every Pitch Gets Wrong
Event Recaps July 21, 2026Agency reviews are among the most expensive and emotionally charged processes in marketing. At the 2026 ANA Advertising Financial Management Conference, leaders from the ANA, 4As, Walgreens, and Cheil outlined ten Positive Pitch Principles designed to improve transparency, fairness, relationship quality, and long-term client-agency success.
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Marketing Training Gets a Reset as AI Raises the Stakes
Trends and Technology July 20, 2026Only 35 percent of marketers meet the basic benchmark for foundational marketing knowledge, according to a new Ipsos study. As AI reshapes tools and workflows, the gap in marketing capability could widen for teams without structured training.
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How United Airlines Turned Procurement into a Creative Advantage
Event Recaps July 20, 2026United Airlines is reframing procurement as a creative partner — not a gatekeeper — to move faster across more than 100 active brand marketing contracts. The airline's integrated approach may offer a replicable model for marketers navigating agency complexity at scale.
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B2B Sales and Marketing Alignment
ASK Answers July 15, 2026How can I align my marketing and sales departments to improve leads and revenue?
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State of the Multicultural Marketing Function
Research Reports July 15, 2026The purpose of this study is to establish a baseline understanding of how organizations currently structure, staff, fund, measure, and govern these efforts. By examining where multicultural marketing resides within organizations, we can better understand how companies are translating growth opportunities into organizational commitment.
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Unlocking the Strategic Value of Marketing Operations to Drive Growth
Webinar Rewinds July 15, 2026The ANA’s new report, “Unlocking the Strategic Value of Marketing Operations,” reveals exactly how today’s marketing operations functions are performing and where they could become true strategic powerhouses. Discover the key benchmarks, insights, and actionable takeaways that will help you elevate your marketing operations function and drive growth like never before.
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The 2026 Marketing Capabilities Framework: A Human-Centered Skills Blueprint for the AI-Enabled Era
Research Reports July 13, 2026In the ANA's updated 2026 Marketing Capabilities Framework, marketing leaders make one thing clear: AI is transforming how marketing work gets done, not the core capabilities that drive growth. The framework identifies the skills rising in importance, the capabilities becoming foundational, and the human strengths that will define successful marketers in the AI-enabled era.
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Survey: Marketers Choose Creators with Strong Brand Alignment but Still Want Creative Control
Leading Edge July 10, 2026Marketers overwhelmingly prioritize audience fit and cultural alignment when choosing creator partners, yet measurement remains a fractured discipline. New ANA research finds that nearly a third of brands lack a consistent system for tracking influencer success, which could undermine long-term partnerships.
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How Leading Companies Are Orchestrating Buyer Groups in an Age of Complexity
Event Recaps July 8, 2026At the 2026 ANA Masters of B2B Marketing Conference, Nalina Athyantha of ServiceNow and Emily Hean of Pretzl introduced the Buyer Group Index, a new benchmark based on global research. The session explored how leading organizations orchestrate buying groups, align sales and marketing, and use data and AI to improve pipeline velocity, conversion, and revenue growth.
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Production at the Speed of AI: Scaling Creative Without Sacrificing Trust
Webinar Rewinds July 2, 2026AI has collapsed production timelines — from months to mere weeks — unlocking unprecedented speed and efficiency for modern marketers. This session explored a more sustainable model for AI-powered production that balances velocity with control.
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How AstraZeneca Turned Scope Data into Strategy
Event Recaps July 2, 2026AstraZeneca manages more than 1,000 scopes of work annually and is using aggregated scope data to shift procurement from cost control to investment strategy. The approach could reshape how marketers and agencies collaborate on staffing, pricing, and asset decisions.
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