How AstraZeneca Turned Scope Data into Strategy
AstraZeneca and Decideware showed marketers how aggregated scope data can move procurement conversations from cost control to smarter investment decisions
AstraZeneca manages more than 1,000 scopes of work annually and is using aggregated scope data to shift procurement from cost control to investment strategy. The approach could reshape how marketers and agencies collaborate on staffing, pricing, and asset decisions.
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