Profitability as a Creative Catalyst
Avigail Schlosser, CFO of Yes& Agency, argued that profitability should not be viewed as a financial outcome but as a design choice — one that enables agencies and marketers to create, innovate, and build sustainable growth
At the 2026 ANA Advertising Financial Management Conference, Avigail Schlosser, CFO of Yes& Agency, challenged agencies and marketers to rethink profitability as a strategic design choice rather than a financial byproduct. She outlined how client selection, pricing models, talent strategy, AI adoption, and outcome-based partnerships can help organizations build more sustainable and profitable futures.
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