Client/Agency Relationships: Authenticity or Opportunism?
Joanne Davis, Pat McLean, and Pete Lempert explored why agencies, marketers, and procurement teams often experience the same relationships differently — and how closing those perception gaps can strengthen partnerships
New research presented by Joanne Davis, Pat McLean, and Pete Lempert revealed significant perception gaps between agencies, marketers, and procurement teams. The findings show how differing experiences around agency reviews, feedback, communications, and relationship transitions create friction — and highlight opportunities for stronger, more transparent partnerships.
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