Ten Things Every Pitch Gets Wrong
Matthew Kasindorf, Greg Wright, Mark Hudson, and Bill Mattis shared the ANA and 4As Positive Pitch Principles, offering practical guidance for creating more transparent, efficient, and productive agency search processes
Agency reviews are among the most expensive and emotionally charged processes in marketing. At the 2026 ANA Advertising Financial Management Conference, leaders from the ANA, 4As, Walgreens, and Cheil outlined ten Positive Pitch Principles designed to improve transparency, fairness, relationship quality, and long-term client-agency success.
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