Search Results for All Content (access may be restricted)

Search returned: 429 document(s).

  • Neutrogena Launches Updated Brand Mission

     Marketing News   July 15, 2026  

    Neutrogena is challenging beauty culture with "Break the Rules," a new brand mission pushing science over social media trends. The campaign could reshape how consumers evaluate skincare by centering dermatologist credibility over viral influence.

    view

  • Mike's Hard Lemonade and Genesis Partner with Netflix for New Series 'The Hawk'

     Marketing News   July 14, 2026  

    Mike's Hard Lemonade and Genesis are partnering with Netflix on custom ad campaigns tied to Will Ferrell's golf comedy series The Hawk. The deals signal a growing shift toward branded entertainment as brands seek unconventional ways to reach new audiences.

    view

  • State Farm Announces New Season of 'Gamerhood'

     Marketing News   July 9, 2026  

    State Farm is launching a fifth season of its branded gaming reality show, Gamerhood, on Twitch and YouTube. The move reflects a growing trend of brands creating original programming — or co-marketing with streaming platforms — that could reshape how companies build audience loyalty.

    view

  • Werther's Tunes Up Its Marketing Efforts with New Ad Campaign

     Marketing News   July 8, 2026  

    Werther's Original is launching a new music subgenre, Soft Caramel Rock, and a retro sweepstakes to celebrate its soft caramels. The campaign taps nostalgia marketing and may signal a broader shift in how candy brands connect with consumers.

    view

  • Sports Marketing Beyond the Field

     Trends and Technology   July 6, 2026  

    Fan engagement is moving off the field as brands chase audiences through social media, docuseries, and multiyear athlete deals. Shifting sports consumption habits may be reshaping how marketers reach — and retain — younger and female fans.

    view

  • Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar

     Marketing News   July 1, 2026  

    Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.

    view

  • Reddit Debuts New Campaign Celebrating Human Connection

     Marketing News   June 29, 2026  

    Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

    view

  • Marketing News Quiz for June 2026

     Marketing News Quiz   June 26, 2026  

    In this month's marketing news quiz: a media spending survey from Gartner, a new brand campaign from Indeed, a federal privacy proposal regarding consumer data, and more.

    view

  • Keeping the Brand-Agency Spark Alive: Whirlpool's In-House Story

     Event Recaps   June 25, 2026  

    Whirlpool's in-house studio, WoW Studios, is rewriting how internal creative teams earn bold mandates — from immersive trade show environments to a Big Boi sweepstakes that drove measurable market share gains. The studio's "anti-manual" approach may signal a broader shift in what proximity to a brand could make possible.

    view

  • New Polaroid Ad Campaign Pictures the Joys of Analog

     Marketing News   June 22, 2026  

    Polaroid launches "The Best of Summer Is Analog," a campaign tied to its new Go Generation 3 camera that challenges digital overreliance through bold outdoor ads. The effort — spanning Coney Island to London — may signal a growing brand opportunity in marketing analog experiences to screen-fatigued consumers.

    view

  • Electronic Arts Launches EA Advertising

     Marketing News   June 15, 2026  

    Electronic Arts (EA) launches EA Advertising, a platform embedding brands directly into gameplay through real-time placements and live experiences. The move could reshape how marketers reach gaming audiences at scale.

    view

  • Study: Experiential Marketing Attracts Growing Investment

     Marketing News   June 11, 2026  

    Global spending on experiential marketing reached $138.94 billion in 2025, an 8.3 percent increase, as brands chase undivided consumer attention in live settings. Major events like the Winter Olympics and FIFA World Cup could push growth to 10.3 percent in 2026.

    view

  • Tropicana Looks to Make a Splash with New Ad Campaign

     Marketing News   June 8, 2026  

    Tropicana launches "Give Life Some Juice," a portfolio-wide brand campaign blending CGI and live-action to court a new generation of juice drinkers. The broad media mix for the campaign — spanning connected TV, TikTok, and experiential activations — could signal a wider industry shift toward character-driven brand storytelling.

    view

  • Bonus Episode: How Brands Are Activating Around the World Cup, with StackAdapt's Greg Joseph

     On Scope   June 4, 2026  

    The 2026 FIFA World Cup may be the most complex omnichannel activation opportunity in a generation. Greg Joseph of StackAdapt joins the On Scope podcast to explore how programmatic precision and connected storytelling could help brands move beyond broadcast and meet consumers across every leg of the journey.

    view

  • Hyundai Motor Debuts Global Campaign for FIFA World Cup 2026

     Marketing News   June 1, 2026  

    Hyundai Motor launches "Next Starts Now," a global FIFA World Cup 2026 campaign pairing young soccer players with Boston Dynamics' Atlas robot. The campaign blends human ambition with robotics to extend Hyundai's 27-year FIFA partnership.

    view

  • New Chipotle Promotion Gamifies Loyalty

     Marketing News   May 28, 2026  

    Chipotle Mexican Grill is gamifying its loyalty program with the return of "Summer of Extras," adding local leaderboards and shareable stats to a promotion that drove $12 million in incremental sales last year.

    view

  • Why Advertising During the FIFA World Cup Could Be a Net-Net for Brands

     Trends and Technology   May 25, 2026  

    The FIFA World Cup 2026 is drawing brands like The Coca-Cola Co. and The Home Depot into expansive, full-funnel campaigns targeting a projected global audience of 6 billion. With soccer's U.S. popularity rising, the tournament signals the ways marketers approach multicultural and long-term fan engagement.

    view

  • Influencer and Creator Marketing

     ASK Answers   May 21, 2026  

    Influencer marketing now drives nearly 50 percent of social sales, and global creator spending is estimated at $37.1 billion — making strategic partnerships a core growth lever for brands. Misaligned creator choices may undermine brand credibility, and the ANA's growing library of resources could help marketers build programs that scale.

    view

  • Oscar Mayer Revs up for the Second Year of the Wienie 500

     Marketing News   May 20, 2026  

    Oscar Mayer is bringing all six Wienermobiles back to Indianapolis Motor Speedway for the second Wienie 500 on May 22, racing alongside the Indy 500 weekend.

    view

  • How Strong Brands Rebuild Equity and Reclaim Cultural Relevance

     Trends and Technology   April 27, 2026  

    With consumers wanting more of an emotional connection, marketers are increasingly placing their brand at the center of their advertising and engagement efforts.

    view

1234567 >>  Last (22)