2017 ANA Masters of Marketing Conference


The hashtag for this event is #ANAMasters


when

Start: Wednesday, October 4, 2017 at 1:00pm

End: Saturday, October 7, 2017 at 11:30am

WHERE

Marriott Orlando World Center
8701 World Center Drive
Orlando, FL 32821

The ANA has negotiated a special room rate of $269-319/night, based on room type. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, September 18 2017, after which prevailing rates apply.

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Conference Registration ANA $1,895 Associate Gold $1,895 Associate Silver $2,295 Associate Individual $2,595 Non Member $2,595
Registrant Events
Golf Tournament ANA $196 Associate Gold $196 Associate Silver $196 Associate Individual $196 Non Member $196
Tennis Tournament ANA $30 Associate Gold $30 Associate Silver $30 Associate Individual $30 Non Member $30

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $3,195 for up to four members from the same company. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

To register for the Golf Tournament, please send this form to registration@ana.net
To register for the Tennis Tournament, please send this form to registration@ana.net

For issues processing your registration or other frequently asked questions, please refer to  this page.



Agenda

Confirmed Sessions:

THE FUTURE OF MARKETING: DRIVING GROWTH IN A DIGITAL WORLD
In a connected digital world, the power of marketers to identify and drive growth opportunities for companies large and small has never been greater. Hear from Unilever’s Keith Weed on how its brands are delivering growth that is competitive, consistent, profitable, and responsible. By joining the digital dots and reimagining creativity across its 400-plus brands, the world’s second largest advertiser is pioneering the future of marketing and building a growth model for success in a world of changing consumer expectations and dynamic market trends.

Keith Weed
Chief Marketing and Communications Officer
Unilever

__________________________________________________________

WHAT'S THE NEW MARKETING PLAYBOOK?
Today’s CMO must be a data scientist, technologist, media planner, and media company. The days of dialing up the GRP load, sponsoring a golf tournament, and calling an agency to do everything are over. But that means there’s never been a more awesome time to be a marketer. There have never been more tools, tech, and ways to connect with consumers. CMO Kristin Lemkau shares how JPMorgan Chase is leveraging this time of opportunity to develop a new marketing playbook to make sure it keeps its position as a market leader.

Kristin Lemkau
CMO
JPMorgan Chase

__________________________________________________________

TRANSPARENCY, HUMILITY, AND MANAGING THE NARRATIVE OF AN ICONIC BRAND
While the 2016 World Series victory by the Chicago Cubs is hailed for ending the longest drought in all of professional sports, what is less known is the dramatic role that savvy business management and brand marketing played in helping to deliver this improbable result. Alison Miller, the Cubs’ VP of marketing, and David Selby, president and managing partner at SCC, the Cubs’ agency, discuss the inside story of managing the narrative of the team’s brand as it evolved from “lovable losers” to world champions over a brief but intense four-year period. They will share the brand strategy, story, and advertising; how transparency, humility, and a deep sense of understanding combined to invite fans along on this incredible journey; the impressive results that occurred both on and off the field; and how the narrative pivoted for the 2017 season.

Alison Miller
VP of Marketing
Chicago Cubs

David Selby
President and Managing Partner
SCC

__________________________________________________________

HOW KFC REINVIGORATED AN ICONIC AMERICAN BRAND WITH ITS GREATEST ASSET: CHICKEN SALESMAN COLONEL SANDERS
In a short amount of time, KFC has dramatically transformed its business by recommitting the brand to everything that made it so special in the first place. Join the leaders behind the campaign that places Colonel Sanders at the forefront of pop culture. Learn how KFC is driving awareness and reconsideration among a new generation of fast-food eaters, what led to bringing back Colonel Sanders as the ad pitchman, how to engage audiences in spaces that are traditionally hard to reach, ways to find the brand voice and make it scalable, and more.

Kevin Hochman
President and Chief Concept Officer
KFC U.S.

Eric Baldwin
Executive Creative Director
Wieden+Kennedy

__________________________________________________________

RE-FRAMING AN ICON TO DELIVER SUSTAINED LEADERSHIP
With one of the longest running agency/client relationships in the history of the industry — at 77 years — State Farm and DDB Chicago embarked on a mission last year to reposition State Farm’s more than 90-year-old brand. Join State Farm’s CMO Rand Harbert and DDB Chicago’s CEO Paul Gunning as they share the approach they took to reframing an American icon. They will describe how State Farm is reinventing for a more nimble and agile future, covering all aspects of the journey: development of a brand conviction, deployment of new creative platform, reimagining the customer experience, integrating a new comprehensive way to plan, and leveraging data with a modern marketing sensibility.

Rand Harbert
EVP and Chief Agency, Sales, and Marketing Officer
State Farm

Paul Gunning
CEO
DDB Chicago

__________________________________________________________

Confirmed Speakers:

Emily Callahan
Chief Marketing Officer
St. Jude Children's Research Hospital ALSAC

Uwe Ellinghaus
Chief Marketing Officer
Cadillac

Aria Finger
Chief Executive Officer
DoSomething.org

Maurice Herrera
SVP, Head of Marketing
Weight Watchers International, Inc.

Marc Pritchard
Chief Brand Officer
Procter & Gamble

Eric Reynolds
Chief Marketing Officer
The Clorox Company

Pio Schunker
Senior Vice President, Global Head Brand Integrated Marketing
Samsung Electronics North America

Marc Strachan
Corporate Relations Vice President, Constituent Affairs
Diageo North America, Inc.

Lili Tomovich
Chief Experience Officer/CMO
MGM Resorts International

More to Come!

TIME EVENT DETAILS LOCATION
Wednesday, October 4, 2017
12:00pm Registration Opens

1:00pm Golf Tournament

Tennis Tournament

Tennis Courts
2:00pm Preconference Workshops

6:00pm Opening Reception

Falls Deck Pool
7:30pm Opening Night Dinner

Palms Ballroom
10:00pm Post Reception

Thursday, October 5, 2017
7:00am Breakfast

Palms Ballroom
8:00am General Session

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
Cypress Ballroom
10:15am Networking Coffee Break

Foyer
10:45am General Session Cont.

Cypress Ballroom
12:30pm Luncheon

Palms Ballroom
2:15pm General Session Cont.

Cypress Ballroom
4:00pm General Session Adjournment

5:30pm Members-Only Business Meeting

6:30pm Reception

Falls Deck Pool
7:30pm Dinner and Entertainment

Palms Ballroom
10:00pm Post-Reception

Friday, October 6, 2017
7:00am Breakfast

Palms Ballroom
8:00am General Session

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
Cypress Ballroom
9:45am Networking Coffee Break

Foyer
10:15am General Session Cont.

Cypress Ballroom
12:15pm Luncheon

Palms Ballroom
2:00pm General Session Cont.

Cypress Ballroom
5:30pm Member Representatives Reception

6:30pm Reception

7:30pm Dinner and Entertainment

Palms Ballroom
10:00pm Post Reception

Saturday, October 7, 2017
7:30am Breakfast

Cypress Ballroom
8:30am General Session

Cypress Ballroom
11:30am Conference Adjournment

Cypress Ballroom

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.