2014 ANA Advertising Law & Public Policy Conference
ANA’s Advertising Law & Public Policy Conference returns in 2014 to our nation's capital, Washington, DC. Consistent with past conferences, attendees will hear from the important regulators that influence the legal and political climate for advertising and marketing. Additionally, our slate of speakers from top law firms and leading client-side marketers will bring the latest insights on how to succeed in the modern media world. Join us to hear the latest from Congress and the regulatory agencies, developments on self-regulation, and updates on such issues as talent negotiations, social media, online privacy… and more.
Continuing Legal Education (CLE) credit will be provided.
Conference Program Co-Chairs:
Group Executive Vice President, Government Relations
Partner, Reed Smith LLP
ANA General Counsel
|Begins:||Wednesday, April 23, 2014 at 7:30am|
|Ends:||Thursday, April 24, 2014 at 4:00pm|
1150 22nd Street, NW
Washington, DC 20037
The ANA has negotiated a special room rate of $345/night. The reservation date cut-off is Tuesday, March 31, 2014, after which prevailing rates apply. Please call (202) 835-0500 and mention the ANA Advertising Law & Public Policy Conference. For hotel information, please visit Ritz-Carlton.
|Member Rate||Non-Member Rate|
|Conference Registration Fee||$ 1,195||$ 1,395|
Like the medieval alchemist trying to turn lead into gold, advertisers and their ad agencies seek to derive commercial gain by creating intellectual property which, at its creation, has little intrinsic value. Once put to use, however, it can indeed turn lead into gold. Yet the members of this team often have separate interests that don’t always coincide. We will examine some of the economic drivers of the “business of IP,” who should own what, and how the balance of interests differ among these sometimes disparate players.
Distinguished Professor of Intellectual Property Management
University of New Hampshire School of Law
BEATING CONSUMER FRAUD AND FALSE ADVERTISING CLASS ACTIONS
Class actions are a plaintiffs’ bar evergreen. While defense counsel has their hands full defending what are more often than not entirely frivolous suits, courts continue to allow them to meander through a procedural morass that wastes time, energy, and money for what should have never been allowed in court. Have you had enough? This presentation will open the door to some new ideas with strategies that work to dismiss cases and leverage the facts to best defeat jurisdiction. We will also address practical strategies gleaned from recent case law for opposing class certification, as well as tips on how to bifurcate class and merits discovery and effectively elicit testimony from class representatives to defeat class certification - in short, how to beat class actions plaintiffs early and effectively.
Norman C. Simon
Kramer Levin Naftalis & Frankel LLP
Vice President & General Counsel - Legal
The Procter & Gamble Company
CROSSING THE DIGITAL DIVIDE
In 2013, the Joint Policy Committee (JPC), the advertising industry’s multi-employer bargaining unit that negotiates with SAG-AFTRA for the collective bargaining agreement covering actors in commercials, obtained unprecedented relief for digital productions that allow for significant creative executions without amassing excessive costs. This session, led by the JPC’s legal counsel, Stacy Marcus, will review in depth the new digital provisions, as well as discuss the real life application of these provisions through advertiser case studies. If you’re producing on the Web, on mobile, or on any other digital platform, this is a must attend session that will provide you with concrete ways to be creative and control costs.
Counsel, Joint Policy Committee on Broadcast Talent Union Relations
Reed Smith LLP
Additional speaker TBD
IT'S ALL IN THE GAME: LEGAL CHALLENGES IN THE WORLD OF GAMING
Video games and marketing are more entwined than ever. Complex media integration, children’s issues, behavioral tracking, privacy, and many other challenges combine with game technology that changes continuously to make the gaming industry a legal regulatory frontier. The next generation of game technology has the capacity to record our viewing and play habits, read our body language including facial expressions, and track our physical movements throughout the day. This panel will discuss these issues as well as explore the effects of mobile computing dominance, the move from retail to digital distribution, streaming broadcast content, the new game console generation, and the increasingly difficult app marketplace. These industry experts with offer their perspectives and leave time for lively audience engagement.
S. Gregory Boyd
Partner & Chairman, Interactive Entertainment Group
Frankfurt Kurnit Klein & Selz PC
Additional speaker TBD
THE PERILOUS PATH TO GLOBAL REACH
In a digital world, commercial communication more than ever attempts to reach a global audience. Global strategies, however, face serious legal risks and hurdles. When marketers break out of the clutter with edgy copy, humor, and stunning visuals, they often ignore the complicated quilt of national and local regulations and sensitivities. They forget cultural clashes, traditional and religious implications and peculiar legal barriers. In this session, the Global Advertising Lawyers Alliance provides the answers to what you need to consider before giving a campaign the final “GO.”
Hofer Lösch Torricelli
ADDITIONAL CONFIRMED SPEAKERS:
Federal Trade Commission
More to come!