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What's Next on Native Advertising?

April 23, 2014

Executive Summary

Native advertising: no term in our industry has more buzz around it, particularly after the FTC's Blurred Lines workshop. But how are marketers really going native with brand integration - in nefarious ways akin to subliminal advertising or simple product placement‎? This panel will explore the issues beyond the "to disclose or not to disclose" questions and best practices to avoid enforcement.

Speakers:

Laura Brett
Staff Attorney
National Advertising Division (NAD)

Mary K. Engle
Associate Director for Advertising Practices, Bureau of Consumer Protection
Federal Trade Commission

Jane Jeannero
Senior Corporate Counsel
Kellogg Company

Amy Mudge
Partner
Venable LLP

View video below.



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