The Secret Sauce of Marketing to Frequent QSR Patrons: Insight for Marketers
May 26, 2011
GfK MRI provided insights to marketers about frequent patrons to five types of quick serve restaurants in this white paper. Study results regarding frequent patron preferences, habits, life cycle, and actions are all examined in relation to dining, overall health and nutrition, transparency, environmental responsibility, and mobile device activities.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
