Case Study: Thomson Reuters Eikon Launch
January 26, 2011
Tim Mickelborough, global head of branding and advertising, Thomson Reuters, and Matt Jones, senior vice president, strategy and creative, Jack Morton Worldwide, discussed the launch of Eikon using an innovative, bold, and highly experiential campaign that had never before been seen in the financial market.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.