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TippingSprung Brand Extension Survey: The Best & Worst Of 2007

March 18, 2008

Martyn Tipping, President of TippingSprung, discusses the key findings from the 2007 Tipping Sprung Survey which polled 25,000 subscribers of Brandweek, as well as a number of branding professionals, and the 785 responses came from a cross-section of major US and international companies.

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