| |

Seven Unwritten Principles for a Successful Pricing Strategy

November 2, 2011

Ronald J. Baker, founder of VeraSage Institute, provided a framework to enable brands to better match price to value and explained why it’s important to understand the value products have in the lives of consumers.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics