Class Agendas
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Marketing Matters
Class AgendasThis practical, real world course helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and effort to drive corporate growth more efficiently and effectively.
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Marketing Matters
Class AgendasThis practical, real world course helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and effort to drive corporate growth more efficiently and effectively.
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Marketing Mix Modeling Essentials - Virtual 2-Hr Burst
Class AgendasThis workshop introduces marketers to the essentials of Marketing Mix Modeling through simple frameworks and real-world examples. Participants learn how to identify high‑impact activities, interpret ROI across channels, and use data to inform pricing, promotions, and strategy—without needing technical expertise. The session also highlights how AI is streamlining MMM to make insights faster and more accessible.
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Marketing Mix Modeling Essentials - Virtual 2-Hr Burst
Class AgendasThis workshop introduces marketers to the essentials of Marketing Mix Modeling through simple frameworks and real-world examples. Participants learn how to identify high‑impact activities, interpret ROI across channels, and use data to inform pricing, promotions, and strategy—without needing technical expertise. The session also highlights how AI is streamlining MMM to make insights faster and more accessible.
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Marketing Plan in a Day: A Better, Faster, More Effective Method
Class AgendasYou no longer have the luxury of taking weeks—or even months—to create an annual marketing plan. Today’s marketing environment continues to unfold at a faster and faster pace. Marketing plans need to be created in a timely, effective manner; often revisited and revised on a quarterly or monthly basis. This results-oriented workshop will show you a new way to build a fully integrated plan in a matter of hours. The key is to bring your key stakeholders to the table. By building a plan collaboratively—as a silo-busting team in one simple planning session—you create a blueprint for action with timetables and milestones, responsibilities and accountability to produce more efficient, revenue-driven plans.
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Marketing Plan in a Day: The Effective, Efficient Way to Create a Plan to Build Your Business
Class AgendasWhether you're a marketing newcomer or a long-time veteran of countless campaigns, you’ll learn how to build a detailed, fully integrated working plan that positions your product or service above the noise of your competition. In just one day we take a deep look into how to assemble all the critical elements of your customer-winning strategy. This course will help you sharpen the skills necessary to devise a dynamic, comprehensive plan.
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