Class Agendas
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Measuring Social Media Success: How to know when you're #WINNING
Class AgendasAccording to a recent Harvard Business Review study, nearly 31% of companies do not measure the effectiveness of social media and less than one quarter of companies are using social media analytic tools. Companies are working to understand how to measure social media against business objectives, track campaign effectiveness and to identify the best free and paid measurement tools for various platforms.
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Media Strategy
Class AgendasMarketers face a changed environment. Consumers are now media producers, programmers, and distributors. The convergence of media and technology is affecting the connection between marketers and consumers in unprecedented ways. With this shift comes the potential for more direct dia¬logues between marketers and consumers. Marketers can take control of the relationships and create new opportunities to directly reach, connect, and influence consumers. As a result marketers capabilities need to change as disruptive technologies transform the media value chain.
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Media Strategy
Class AgendasRapid changes in technology and consumer habits are creating new media distribution channels and eliminating entry barriers to content production. While they threaten existing media business models, these disruptive changes create exciting opportunities for today's media organizations. This training program will help marketers/media professionals craft effective strategies and take full advantage of emerging opportunities.
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