Class Agendas
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Marketing to Generation Z - Virtual
Class AgendasThis workshop dives into the mindset and media habits of Gen Z, providing strategies to effectively engage this pivotal generation. Through case studies and interactive exercises, participants will gain actionable insights to craft marketing campaigns that resonate with Gen Z and drive long-term success.
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Marketing to Generation Z - Virtual 2-Hr Burst
Class AgendasThis 2-Hour burst workshop dives into the mindset and media habits of Gen Z, providing strategies to effectively engage this pivotal generation. Through case studies and interactive exercises, participants will gain actionable insights to craft marketing campaigns that resonate with Gen Z and drive long-term success.
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Marketing to Generation Z - Virtual 2-Hr Burst
Class AgendasThis workshop dives into the mindset and media habits of Gen Z, providing strategies to effectively engage this pivotal generation. Through case studies and interactive exercises, participants will gain actionable insights to craft marketing campaigns that resonate with Gen Z and drive long-term success.
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Mastering Your Mission Statement - Virtual 2-Hr Burst
Class AgendasThis interactive burst workshop teaches leaders how to create mission statements that elevate brand messaging and inspire team alignment. Learn a proven framework to craft guiding principles that boost engagement, productivity, and organizational clarity.
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Maximize Ad Production Spending
Class AgendasThe goal of this course is designed to take the mystery out of the production process, clarifying cost structures and defining the cost implications of new production technology. You will leave this course with an understanding of the basics of budgeting, the workflow and stages of the production process, and the roles and responsibilities of the advertiser during each phase. You will gain a deeper understanding of production cost-drivers, including factors that can quickly send a project over-budget and learn innovative techniques to stretch production dollars without compromising creative quality. And you will learn how to communicate effectively & efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met. You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions. With a focus on broadcast, print, and digital including integrated production, this seminar will provide the tools necessary for effective and efficient management of your content creation and your agencies during the production process. You’ll learn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more. You’ll also hear about the digital production process and cost drivers including web videos and social media production, along with the latest trends in art buying and print production.
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Maximize Productivity through Effective Employee Engagement 201 (LET Mastery) - Virtual
Class AgendasThis workshop helps managers enhance employee engagement through actionable strategies and the I.D.E.A. process for experience design. Participants will learn to foster belonging, build stronger teams, and sustain engagement long-term, driving organizational growth and retention.
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Maximize Productivity through Effective Employee Engagement 201 (LET Mastery) - Virtual
Class AgendasThis workshop helps managers enhance employee engagement through actionable strategies and the I.D.E.A. process for experience design. Participants will learn to foster belonging, build stronger teams, and sustain engagement long-term, driving organizational growth and retention.
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